Sellfy vs Shoppy (2026): which should you pick?
As of Nov 13, 2026, Sellfy grades higher than Shoppy: 2.4 against 2.2 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Sellfy grades higher on features and platforms. Shoppy grades higher on the free plan. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
Shoppy
Digital goods storefront with crypto and PayPal checkout
Which one is for you
Pick Sellfy if
- Fits if you sell files, subscriptions and merch and want them in one store
- Works for YouTubers and social sellers without a website who'd rather pay a flat fee than a cut
Look elsewhere if
- Tight if sales are climbing, as plans cap yearly sales at $10k, $50k or $200k, and overage may cost 2%
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells, cart recovery, affiliates or no Sellfy branding, which start on Business at $59 a month
- Watch out: the 14-day trial only lets you build; selling needs a paid plan from $22 a month
- Watch out: Stripe or PayPal fees, typically 2.9% + 30 cents, come on top
Pick Shoppy if
- Fits if you sell digital goods and take crypto
- Works for people who want PayPal with no fee on the free plan
Look elsewhere if
- Watch out: the pricing page gives 5% in the plan card and 4% in the table for crypto, so check before you rely on either
- Tight if you want your own domain or theme, as both need the $29 Business plan
- Skip it if you want recent proof of upkeep, since the footer is dated 2022
- Skip it if you want an app, as it runs in a browser only
How we grade them
| 2.4GPASellfyFair | 2.2GPAShoppyFair | |
|---|---|---|
| Value for money | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. | CBusiness is $29 a month billed annually, close to the $22 category middle, and the free plan carries a crypto fee of 4% or 5% depending on which part of the page you read. |
| Free plan and trial | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. | BFree plan with unlimited products and orders, no monthly fee and no PayPal fee. You live with a crypto fee, and custom domains, theming and fee removal are Business. |
| Features | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. | CAutomated delivery, templates, coupons, analytics and a JSON API. The page contradicts itself on the free plan's fee, and a custom domain needs Business. |
| Ease of use | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. | CNo store rating on record, and it is a web app where the work is building the store, so it sits at C. |
| Platforms and integrations | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. | CWeb only, with a JSON API and two listed integrations. No apps. |
| Best for | a flat-fee store for downloads and merch | selling digital goods for crypto and PayPal |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sellfy and Shoppy. How we grade
Price against what you get
Sellfy starts at $0.83 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Shoppy starts at $29 a month and scores 2.0.
Sellfy scores higher and starts $28.17 a month lower. Of the other tools for selling digital products on the chart, 2 score higher than Sellfy for less, and 19 score higher than Shoppy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sellfy also covers email campaigns, affiliate tracking and print on demand.
- Shoppy also covers reports.
At a glance
| Sellfy | Shoppy | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) | $29 per month, billed annually |
| Free plan | None | Free plan with no setup or monthly fees: unlimited orders and products, with a fee on crypto payments and none on PayPal. |
| Free trial | 14-day free trial, no card required; you can build a store but must pay to sell | None listed |
| Web | ||
| Made by | UAB Sellfy | Shoppy Ecommerce Ltd. |
| Price read from | sellfy.com | shoppy.gg |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Shoppy
- The pricing page gives two different crypto fees for the free plan, 5% in the plan card and 4% in the comparison table; check before relying on either.
- Custom domains, theming and removal of fees need the Business plan at $29 per month, billed annually.
- The site footer carries a 2022 copyright line, so some pages may be older than they look.
- Runs in a browser only; no apps are listed.
Key features
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Shoppy
- Automated delivery
- Delivers a file, serial number or service after payment, or content generated through an API, with custom email templates and a replacement system.
- Store templates
- Customizable store templates, with HTML, CSS and JS editing on the Business plan.
- Payment gateways
- Accepts PayPal and Stripe payments and a range of cryptocurrencies.
- Coupons and feedback
- Personalized coupons and customer feedback collection, with buyer queries handled through support integrations.
- Analytics and financial reports
- Order analytics and financial reports, with real-time order reporting on every plan.
- JSON API
- An API for reading store data and developer support for integrations.
Plans
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Shoppy
Free$0
Unlimited orders and products and real-time order reporting. The page lists a fee on crypto payments (5% in the plan card, 4% in the comparison table) and none on PayPal.
Business$29
per month, billed annually
Custom domains, store theming with HTML, CSS and JS, no processing fees, an account manager, priority support and a 99% uptime SLA (99.9% in the table).
Ways to pay less
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Shoppy
No public discounts listed.
Common questions
Which is cheaper, Sellfy or Shoppy?
As of Nov 13, 2026, Sellfy is cheaper to start with: $0.83 a month when paid by the year, against $29 a month for Shoppy. Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly), and Shoppy starts at $29 per month, billed annually.
Which has a free plan, Sellfy or Shoppy?
As of Nov 13, 2026, only Shoppy has a free plan. Sellfy does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.