GuruCan vs Kajabi (2026): which should you pick?
As of Nov 13, 2026, GuruCan and Kajabi share a 2.0 GPA, neither has a free plan, and GuruCan starts cheaper, at $99 a month against $143 a month.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
GuruCan
Course, membership and community platform with white-label apps
Kajabi
All-in-one platform for selling courses, coaching and communities
Which one is for you
Pick GuruCan if
- Fits if you want your own branded course app
- Works for coaches who want webinars and checkout in one place
Look elsewhere if
- Pricey if you want the app, as it starts at Pro ($149)
- Tight if you run more than 5 products or 1 admin, as Expert caps there
- Watch out: the pricing page shows two plan sets and the home page quotes different app prices
- Watch out: the free trial needs a credit card
Pick Kajabi if
- Fits if you want site, email, checkout and courses on one bill and one login
- Works for coaches who sell courses, coaching and a newsletter to the same people
Look elsewhere if
- Pricey if you're just starting, as Basic is $143 a month even billed yearly
- Tight if you plan lots of offers, since Basic stops at 5 products and 2,500 contacts
- Skip it if you want your own branded app without paying $199 a month or moving to Pro
- Watch out: the trial rolls into Growth at $249 a month unless you cancel
- Watch out: other processors add 0.5% to 2% a sale, and extra contacts cost $125 a month per 25,000
How we grade them
| 2.0GPAGuruCanFair | 2.0GPAKajabiFair | |
|---|---|---|
| Value for money | D$99 a month for 5 products and 1 admin, and the branded app and API are on Pro at $149, above the dearest-tenth line of $135. | DBasic is $143 a month billed yearly, and Kajabi takes no share of sales through Kajabi Payments, whose 2.9% + 30 cents is card processing. So $2,000 of sales a month costs $143, right where this category's dearest tenth starts. Use another processor and Basic adds 2%, another $40. |
| Free plan and trial | DA 14-day trial that needs a credit card. No free plan. | DNo free plan. The 14-day trial covers the whole platform, but it rolls into Growth at $249 a month unless you cancel, so it's the kind that bills you at the end. |
| Features | BCourses, cohorts, memberships, webinars, landing pages, checkout, CRM and analytics. The listing names no gap in the core work. | BCourses with drip, assessments and cohorts, coaching, a community, unlimited emails, funnels and landing pages, upsells, affiliates, tax and paid newsletters. Nothing in the listing shows a gap in the job; Basic just stops at 5 products and 2,500 contacts. |
| Ease of use | CNo store rating on record. You build products, pages and a branded app, and the app takes about 30 days. | C4.34 from about 7,400 App Store ratings, mid-table for this category. And you're setting up a site, emails, funnels and a checkout before anything sells. |
| Platforms and integrations | BWeb, plus branded iOS and Android apps, Zapier and API access from Pro. | BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Mailchimp, ActiveCampaign and a public API. No desktop app, which an A needs. An app in your own name is on Pro, or $199 a month extra. |
| Best for | courses with branded phone apps | running a whole course business from one account |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GuruCan and Kajabi. How we grade
Price against what you get
GuruCan starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Kajabi starts at $143 a month and scores 2.7.
They score the same, and GuruCan starts $44 a month lower. Of the other course and community platforms on the chart, 3 score higher than GuruCan for less, and 3 score higher than Kajabi for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GuruCan also covers dashboards and webinars.
- Kajabi also covers email campaigns and paid newsletters.
At a glance
| GuruCan | Kajabi | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month ($990 billed annually) | $143 per month, billed annually ($179 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial; the page says a credit card is required | 14-day free trial of the full platform; it rolls into the Growth monthly plan at $249 unless cancelled |
| Web | ||
| iOS | ||
| Android | ||
| Made by | GuruCan | Kajabi |
| Price read from | gurucan.com | kajabi.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
GuruCan
- The pricing page shows two plan sets: Creator/Expert (7-day trial) and Expert/Pro/Guru (14-day trial). The second is recorded here.
- The same page says products and students are unlimited on all plans, while the plan table lists 5 products on Expert and 15 on Pro.
- Branded iOS or Android apps start at Pro; API access is listed on Pro as well.
- The home page advertises a branded app for $199 per month and a white-label app for $249, so app pricing differs by page.
Kajabi
- No revenue share, but Kajabi Payments charges 2.7% to 2.9% plus $0.30 a sale in the US; using another processor (not PayPal) adds 0.5% to 2%.
- Basic stops at 5 products, 2,500 contacts and 2 admin users. Extra contacts cost $125 a month per block of 25,000.
- There is no free plan. The branded mobile app is only in Pro unless bought for $199 a month.
- Basic has no AI credits; Growth gets 500 and Pro 1,000, and 500 more cost $15 a month.
Key features
GuruCan
- Course builder
- Builds online courses, cohorts and memberships, with quizzes, e-books, audio and video products.
- White-label mobile apps
- Publishes an iOS and Android app under the customer's own brand; the site describes a 30-day process that includes setting up developer accounts.
- Landing pages and checkout
- Products are added automatically to a landing page, with auto-generated checkout pages for products and offers.
- Webinars and marketing automation
- Includes webinars, pipelines, broadcasts and push notifications to reach students.
- Analytics and CRM
- Tracks students and sales in a built-in analytics and CRM area.
- Zero transaction fees
- The pricing page says there are 0% transaction fees and free migration.
Kajabi
- Courses and coaching
- Courses with drip release, progress tracking, assessments and cohorts, plus coaching programs, memberships, podcasts and digital downloads.
- Communities
- Topic-based spaces with threaded posts, activity feeds and announcements, tied to product purchases. Basic and Growth include 1 community, Pro 3.
- Email, funnels and landing pages
- Unlimited marketing emails, landing pages and funnels on every plan, with broadcasts, sequences and automations triggered by what students do.
- Checkout and payments
- One-time prices, subscriptions and payment plans, coupons, order bumps, upsells, affiliate programs and automated tax calculation.
- Newsletters with paywalls
- Publish a newsletter from the same account and charge for it with paid subscriptions, premium issues or paywalled posts.
- Branded and Creator apps
- A mobile app with your own branding, included on Pro or $199 a month on other plans. A separate Creator app shows sales and contacts on a phone.
Plans
GuruCan
Expert$99
per month ($990 billed annually)
5 products, 1 admin user, branded web app, custom domain, integrations and one onboarding call.
Pro$149
per month ($1,490 billed annually)
15 products and 5 admin users; adds a branded iOS or Android app (white label), priority support and API access.
Guru$199
per month, quoted on request ($1,990 billed annually)
Branded iOS and Android apps plus more admin seats, more products or a custom plan; sold through a conversation with the vendor.
Kajabi
Basic$143
per month for up to 2,500 contacts, billed annually ($179 monthly)
5 products, 1 website, 1 community, 2 admin users, no AI credits. Kajabi Payments at 2.9% + $0.30 a sale; other processors add a 2% fee.
Growth$199
per month for up to 25,000 contacts, billed annually ($249 monthly)
50 products, 1 website, 1 community, 11 admin users, 500 AI credits. Kajabi Payments at 2.8% + $0.30; other processors add a 1% fee.
Pro$399
per month for up to 100,000 contacts, billed annually ($499 monthly)
Unlimited products, 3 websites, 3 communities, 26 admin users, 1,000 AI credits and the branded mobile app. Other processors add a 0.5% fee.
Ways to pay less
GuruCan
- Annual discount
Annual billing
Yearly billing saves $198 on Expert ($990) and $298 on Pro ($1,490), per the pricing page.
Kajabi
- Annual discount
Save 20% with annual billing
Kajabi's pricing page lists 20% off for annual billing: Basic $143 a month instead of $179, Growth $199 instead of $249, Pro $399 instead of $499.
Common questions
Which is cheaper, GuruCan or Kajabi?
As of Nov 13, 2026, GuruCan is cheaper to start with: $99 a month, against $143 a month for Kajabi. GuruCan starts at $99 per month ($990 billed annually), and Kajabi starts at $143 per month, billed annually ($179 billed monthly).
Which has a free plan, GuruCan or Kajabi?
As of Nov 13, 2026, neither GuruCan nor Kajabi has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.