HockeyStack vs Littledata (2026): which should you pick?

Pick HockeyStack if

• Fits if you run B2B marketing and sales and want attribution in one place
• Works for teams on Salesforce or HubSpot

Look elsewhere if

• Not for you if you only want to count visitors
• Skip it if you need a price first, as the pricing page is a booking form
• Tight if you want to try it: there's no free plan or trial
• Watch out: you can't see the product without a demo request

Pick Littledata if

• Fits if your ad platforms report fewer orders than your Shopify store records
• Works for a Shopify brand that wants tracking set up without hiring a developer

Look elsewhere if

• Skip it if your store isn't on Shopify, as it only runs there
• Tight if you're staying free: there's no free plan, only a 30-day trial
• Pricey if you grow, since Scale goes from $159 a month at 1,500 orders to $219 at 2,000
• Watch out: support SLAs and managed onboarding are only on Plus, from $792 a month

HockeyStack

• No prices are published; the pricing page is a form to book a call with the team.
• It is aimed at B2B go-to-market teams, not at simple website traffic counting.
• Access starts with a demo request.

Littledata

• Runs only on Shopify, and is billed through Shopify Billing on a 30-day cycle.
• Flex has no monthly minimum and charges from $0.35 per order; the 30-day trial for Flex is capped at 500 orders.
• Scale and Plus prices rise with order volume: the plans page's calculator shows $219 a month at 2,000 orders on Scale.
• Support SLAs and managed onboarding are only on Plus; invoice payment is for annual plans.

HockeyStack

Buyer journey view

Shows every interaction from first anonymous touch to closed-won; the vendor says cookieless tracking captures the dark funnel.

Multi-touch attribution

Apply any attribution model and compare how each credits channels side by side.

Lift and incrementality reports

Compare exposed and unexposed accounts to see which campaigns drive conversions.

Custom reports and dashboards

Build reports on your own business logic across attribution models, scoring weights and campaign groupings, with no SQL.

Two-way data syncing

Syncs with CRM, ad platforms and warehouse, and pushes conversion data back to those tools.

Littledata

One data layer for every channel

Captures browser and server events once and delivers the same events and revenue to each destination, replacing a separate pixel per platform.

Server-side conversion tracking

Maintains server-side connections from Shopify to Google, Meta, Klaviyo and other tools without Google Tag Manager.

Persistent ID

Recognizes returning shoppers for up to a year, so each order can be tied to the campaign that brought the visitor.

Event Editor (beta)

Customizes the server-side events sent to Meta, Google Ads, GA4 and Klaviyo using data from Shopify apps and metafields, with no code.

Bot protection

Filters bot traffic out of the events sent to analytics and ad platforms.

Shopify Markets and headless support

Tracks across Shopify Markets countries and supports headless and Hydrogen storefronts, listed on every plan.

HockeyStack

Pricing could not be confirmed. See hockeystack.com.

Littledata

• Scale$159

  per month for up to 1,500 orders, billed monthly

  Includes 1,500 orders a month, then from $0.15 per order. Real-time chat and email support. Annual billing is listed as 20% cheaper.

• Plus$792

  per month for up to 10,000 orders, billed monthly

  Includes 10,000 orders a month, then from $0.03 per order. Adds managed onboarding, support SLAs and multi-store billing. Annual billing is 20% cheaper.

HockeyStack

No public discounts listed.

Littledata

• Annual discount

  Save 20% with annual billing

  The plans page offers a Pay annually option labeled as a 20% saving over paying monthly.