Contentsquare vs Sprig (2026): which should you pick?
As of Nov 13, 2026, Contentsquare grades higher than Sprig: 2.8 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Contentsquare grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
Free plan · from $39/mo
Which one is for you
Pick Contentsquare if
- Fits if you're a marketer who wants to see where visitors click and scroll
- Works for small sites that fit in 200k sessions and don't need every visit recorded
Look elsewhere if
- Skip it if you want every visit recorded for free, which Clarity does
- Pricey if you want lots of survey answers, as more than 100 a month is a plan from $79 a month
- Tight if you're on Growth, which records only 15% of sessions and starts at 7k sessions for $39 a month
- Watch out: recording every session, APIs, alerts and form analysis need Pro or Enterprise, priced through sales
- Watch out: the free plan keeps 1 month of data for 1 project, and new Hotjar accounts can't be created
Pick Sprig if
- Fits if your team runs a lot of user research
- Works for companies that need compliance paperwork such as SOC 2
Look elsewhere if
- Not for you if you want a price before a sales call, as none is published
- Skip it if you want a free plan or trial, as none is shown
- Watch out: the Analyze agent is labelled Preview
- Watch out: panel recruitment and incentives run through other tools such as User Interviews
How we grade them
| 2.8GPAContentsquareGood | 1.8GPASprigWeak | |
|---|---|---|
| Value for money | B$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B. | CNo price is published; it depends on response volume and capabilities via a demo, so it sits in the middle until a quote exists. |
| Free plan and trial | BFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, enough for one person to run on. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data. | FNo free plan or self-serve trial is shown. |
| Features | BHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro. | CStudy design, adaptive follow-ups, analysis and a 300K panel, but the Analyze agent is still labelled Preview. |
| Ease of use | CNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning. | CNo store rating on record. Studies, targeting and integrations take setup. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan. | BWeb and mobile apps, plus Slack, Segment, Mixpanel, Amplitude, Figma, Notion, Dovetail and Zapier. |
| Best for | heatmaps and replays of a marketing site | AI-run user research surveys |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Contentsquare and Sprig. How we grade
Where they differ
- Contentsquare also covers web analytics and session replay.
- Sprig also covers reports.
In commonWebAI featuresSurveys
At a glance
| Contentsquare | Sprig | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $39 per month for up to 7k sessions, billed yearly ($49 billed monthly) | Not published |
| Free plan | Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Contentsquare | Sprig |
| Price read from | contentsquare.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Contentsquare
- New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
- Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
- Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
- APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.
Sprig
- Pricing is not published; the page says it depends on response volume, activated capabilities and deployment environments, via a demo.
- The site now presents the product for enterprises, and no free plan or self-serve trial is shown.
- The Analyze agent is labeled Preview on the homepage.
- Panel recruitment and incentives run through integrations such as User Interviews.
Key features
Contentsquare
- Heatmaps and attention maps
- Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
- Session replays
- Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
- Funnels and journeys
- Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
- Error and performance monitoring
- Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
- Sense AI
- AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
- Surveys and feedback
- Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.
Sprig
- Design agent
- Builds a study from uploaded questions or a stated goal, including branching logic, and audits wording for leading or biased questions.
- Adaptive fielding
- A chat-style survey that generates follow-up questions based on each participant's answers and pipes in user attributes.
- Analysis and synthesis agents
- The Analyze agent recommends statistical methods and runs them, and a synthesis agent turns results into research reports.
- Several ways to reach people
- Studies can go to a panel of 300K+ verified participants, by email, or inside web and mobile apps.
- Governance and compliance
- Multiple teams and access controls are supported. The site lists GDPR, HIPAA, SOC 2 Type II, CCPA and ISO certifications.
Plans
Contentsquare
Free$0
Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants.
Growth$39
per month for up to 7k sessions, billed yearly ($49 billed monthly)
13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly.
ProCustom
Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution.
EnterpriseCustom
Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs.
Sprig
Pricing could not be confirmed. See sprig.com.
Ways to pay less
Contentsquare
- Annual discount
Save 20% with yearly billing
Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.
Sprig
No public discounts listed.
Common questions
Which is cheaper, Contentsquare or Sprig?
As of Nov 13, 2026, Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly), and Sprig has no price we could confirm.
Which has a free plan, Contentsquare or Sprig?
As of Nov 13, 2026, only Contentsquare has a free plan. Sprig does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.