Pendo vs Sprig (2026): which should you pick?

Pick Pendo if

• Fits if you onboard users inside your product with tours and tooltips
• Works for small apps under 500 monthly users that want guides for free

Look elsewhere if

• Skip it if you want a price on the page, as every paid plan is quoted
• Tight if you stay free and pass 500 monthly users, which freezes new guides, surveys and segments
• Not for you if you only want traffic numbers for a marketing site
• Watch out: replays start at Core, surveys and product discovery need Ultimate or add-ons, and Predict is priced apart
• Watch out: the free plan has no support, and the 30-day trial is set up through sales

Pick Sprig if

• Fits if your team runs a lot of user research
• Works for companies that need compliance paperwork such as SOC 2

Look elsewhere if

• Not for you if you want a price before a sales call, as none is published
• Skip it if you want a free plan or trial, as none is shown
• Watch out: the Analyze agent is labelled Preview
• Watch out: panel recruitment and incentives run through other tools such as User Interviews

Pendo

• No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen.
• On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade.
• Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons.
• Churn prediction (Predict) and agent analytics are priced separately from the plans.

Sprig

• Pricing is not published; the page says it depends on response volume, activated capabilities and deployment environments, via a demo.
• The site now presents the product for enterprises, and no free plan or self-serve trial is shown.
• The Analyze agent is labeled Preview on the homepage.
• Panel recruitment and incentives run through integrations such as User Interviews.

Pendo

Product analytics

Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps.

In-app guides

Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free.

Session replay

Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base.

NPS, surveys and feedback

Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free.

Leo and Pendo AI

Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules.

Sprig

Design agent

Builds a study from uploaded questions or a stated goal, including branching logic, and audits wording for leading or biased questions.

Adaptive fielding

A chat-style survey that generates follow-up questions based on each participant's answers and pipes in user attributes.

Analysis and synthesis agents

The Analyze agent recommends statistical methods and runs them, and a synthesis agent turns results into research reports.

Several ways to reach people

Studies can go to a panel of 300K+ verified participants, by email, or inside web and mobile apps.

Governance and compliance

Multiple teams and access controls are supported. The site lists GDPR, HIPAA, SOC 2 Type II, CCPA and ISO certifications.

Pendo

• Free$0

  Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included.

• BaseCustom

  Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons.

• CoreCustom

  Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons.

• UltimateCustom

  Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration.

Sprig

Pricing could not be confirmed. See sprig.com.