Kajabi vs Outseta (2026): which should you pick?
As of Nov 12, 2026, Outseta grades higher than Kajabi: 2.2 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Outseta grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Kajabi
All-in-one platform for selling courses, coaching and communities
Outseta
Memberships, billing, CRM, email and help desk in one platform
Which one is for you
Pick Kajabi if
- Fits if you want site, email, checkout and courses on one bill and one login
- Works for coaches who sell courses, coaching and a newsletter to the same people
Look elsewhere if
- Pricey if you're just starting, as Basic is $143 a month even billed yearly
- Tight if you plan lots of offers, since Basic stops at 5 products and 2,500 contacts
- Skip it if you want your own branded app without paying $199 a month or moving to Pro
- Watch out: the trial rolls into Growth at $249 a month unless you cancel
- Watch out: other processors add 0.5% to 2% a sale, and extra contacts cost $125 a month per 25,000
Pick Outseta if
- Fits if you run a small software or membership business and want one account for billing and CRM
- Works for founders who would otherwise stitch together a CRM, email tool and help desk
Look elsewhere if
- Pricey if your list grows: every plan has a contact cap and it goes from $37 to $697 a month
- Skip it if you want a free plan, because there is only a 14-day trial
- Watch out: a 2% or 1% payment fee applies on top of Stripe's, except on Max
- Watch out: payments need a Stripe account
How we grade them
| 2.0GPAKajabiFair | 2.2GPAOutsetaFair | |
|---|---|---|
| Value for money | DBasic is $143 a month billed yearly, and Kajabi takes no share of sales through Kajabi Payments, whose 2.9% + 30 cents is card processing. So $2,000 of sales a month costs $143, right where this category's dearest tenth starts. Use another processor and Basic adds 2%, another $40. | C$37 a month billed yearly for 1,000 contacts, between the $29 cheaper quarter and $49 middle of courses and communities tools. It steps up to $697 at 100,000 contacts. |
| Free plan and trial | DNo free plan. The 14-day trial covers the whole platform, but it rolls into Growth at $249 a month unless you cancel, so it's the kind that bills you at the end. | DA 14-day free trial with every feature, but the page doesn't say whether a card is needed. No free plan. |
| Features | BCourses with drip, assessments and cohorts, coaching, a community, unlimited emails, funnels and landing pages, upsells, affiliates, tax and paid newsletters. Nothing in the listing shows a gap in the job; Basic just stops at 5 products and 2,500 contacts. | BPayments, subscriptions, sign-up, gating, a CRM, email automations, a help desk and an API. Nothing in the listing is missing from the job. |
| Ease of use | C4.34 from about 7,400 App Store ratings, mid-table for this category. And you're setting up a site, emails, funnels and a checkout before anything sells. | CNo store rating on record. Several tools to configure: payments, CRM, email and help desk. |
| Platforms and integrations | BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Mailchimp, ActiveCampaign and a public API. No desktop app, which an A needs. An app in your own name is on Pro, or $199 a month extra. | BWeb only, with Stripe and Webflow connections, an API, webhooks and MCP access. |
| Best for | running a whole course business from one account | memberships, billing, CRM and email in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kajabi and Outseta. How we grade
Price against what you get
Kajabi starts at $143 a month and scores 2.7 out of 4 on features, ease of use and platforms. Outseta starts at $37 a month and scores 2.7.
They score the same, and Outseta starts $106 a month lower. Of the other course and community platforms on the chart, 3 score higher than Kajabi for less, and none scores higher than Outseta for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Kajabi also covers paid newsletters and online courses.
- Outseta also covers help desk.
At a glance
| Kajabi | Outseta | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $143 per month, billed annually ($179 billed monthly) | $37 per month for 1,000 contacts, billed annually ($47 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of the full platform; it rolls into the Growth monthly plan at $249 unless cancelled | 14-day free trial with access to every feature |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Kajabi | Outseta |
| Price read from | kajabi.com | outseta.com |
| Checked | Nov 9, 2026 | Nov 12, 2026 |
Worth knowing
Kajabi
- No revenue share, but Kajabi Payments charges 2.7% to 2.9% plus $0.30 a sale in the US; using another processor (not PayPal) adds 0.5% to 2%.
- Basic stops at 5 products, 2,500 contacts and 2 admin users. Extra contacts cost $125 a month per block of 25,000.
- There is no free plan. The branded mobile app is only in Pro unless bought for $199 a month.
- Basic has no AI credits; Growth gets 500 and Pro 1,000, and 500 more cost $15 a month.
Outseta
- Every plan carries a contact cap, and the monthly price steps up from $37 at 1,000 contacts to $697 at 100,000 (billed annually).
- Outseta charges a 2% or 1% fee on payments on top of Stripe's own fees, except on the Max plan.
- There is no free plan, only a 14-day trial.
- Payments run through Stripe, so a Stripe account is required.
Key features
Kajabi
- Courses and coaching
- Courses with drip release, progress tracking, assessments and cohorts, plus coaching programs, memberships, podcasts and digital downloads.
- Communities
- Topic-based spaces with threaded posts, activity feeds and announcements, tied to product purchases. Basic and Growth include 1 community, Pro 3.
- Email, funnels and landing pages
- Unlimited marketing emails, landing pages and funnels on every plan, with broadcasts, sequences and automations triggered by what students do.
- Checkout and payments
- One-time prices, subscriptions and payment plans, coupons, order bumps, upsells, affiliate programs and automated tax calculation.
- Newsletters with paywalls
- Publish a newsletter from the same account and charge for it with paid subscriptions, premium issues or paywalled posts.
- Branded and Creator apps
- A mobile app with your own branding, included on Pro or $199 a month on other plans. A separate Creator app shows sales and contacts on a phone.
Outseta
- Payments and subscriptions
- Connects to Stripe to sell memberships, subscriptions and one-time products, with individual and group memberships.
- Sign-up, login and gated content
- Adds member authentication and locks pages or content to specific plans on a site you already run.
- Built-in CRM
- Tracks prospects and customers in one place alongside their billing and activity.
- Email campaigns and automations
- Sends marketing and transactional email to segments built from the member data.
- Help desk
- Handles customer support tickets from the same account, with unlimited team logins.
- API, webhooks and MCP access
- Every plan lists webhooks and MCP / API access for connecting other tools.
Plans
Kajabi
Basic$143
per month for up to 2,500 contacts, billed annually ($179 monthly)
5 products, 1 website, 1 community, 2 admin users, no AI credits. Kajabi Payments at 2.9% + $0.30 a sale; other processors add a 2% fee.
Growth$199
per month for up to 25,000 contacts, billed annually ($249 monthly)
50 products, 1 website, 1 community, 11 admin users, 500 AI credits. Kajabi Payments at 2.8% + $0.30; other processors add a 1% fee.
Pro$399
per month for up to 100,000 contacts, billed annually ($499 monthly)
Unlimited products, 3 websites, 3 communities, 26 admin users, 1,000 AI credits and the branded mobile app. Other processors add a 0.5% fee.
Outseta
Start$37
per month for up to 1,000 contacts, billed annually ($47 monthly)
2% Outseta transaction fee on top of Stripe's fees; unlimited team seats. Price rises with the contact tier.
Scale$97
per month for up to 10,000 contacts, billed annually ($127 monthly)
Transaction fee drops to 1%; same features as Start.
Pro$197
per month for up to 25,000 contacts, billed annually ($247 monthly)
1% transaction fee and priority support from the team that builds the software.
Max$697
per month for up to 100,000 contacts, billed annually ($897 monthly)
No Outseta transaction fee and priority support.
Ways to pay less
Kajabi
- Annual discount
Save 20% with annual billing
Kajabi's pricing page lists 20% off for annual billing: Basic $143 a month instead of $179, Growth $199 instead of $249, Pro $399 instead of $499.
Outseta
- Annual discount
About 25% off with yearly billing
The pricing page shows lower monthly rates on yearly billing, for example $37 instead of $47 for Start, and describes the saving as about 25%.
Common questions
Which is cheaper, Kajabi or Outseta?
As of Nov 12, 2026, Outseta is cheaper to start with: $37 a month, against $143 a month for Kajabi. Kajabi starts at $143 per month, billed annually ($179 billed monthly), and Outseta starts at $37 per month for 1,000 contacts, billed annually ($47 monthly).
Which has a free plan, Kajabi or Outseta?
As of Nov 12, 2026, neither Kajabi nor Outseta has a free plan. Both have a free trial.
Which platforms do Kajabi and Outseta run on?
As of Nov 12, 2026, only Kajabi lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.