Kajabi vs Passion.io (2026): which should you pick?

Pick Kajabi if

• Fits if you want site, email, checkout and courses on one bill and one login
• Works for coaches who sell courses, coaching and a newsletter to the same people

Look elsewhere if

• Pricey if you're just starting, as Basic is $143 a month even billed yearly
• Tight if you plan lots of offers, since Basic stops at 5 products and 2,500 contacts
• Skip it if you want your own branded app without paying $199 a month or moving to Pro
• Watch out: the trial rolls into Growth at $249 a month unless you cancel
• Watch out: other processors add 0.5% to 2% a sale, and extra contacts cost $125 a month per 25,000

Pick Passion.io if

• Fits if your audience would rather use an app than a website
• Works for creators who already sell courses and want a mobile home for them

Look elsewhere if

• Skip it if you want to try it free, as there is no free plan or trial
• Pricey if you want your own branding, which needs Scale at $279 a month
• Tight if you want a store listing under your name, since that needs Expand at $599 a month
• Watch out: Apple, Google and Stripe fees apply on top of the PassionPayments fee, which the page gives as 3.9% on Launch
• Watch out: Passion Plus has no published price

Kajabi

• No revenue share, but Kajabi Payments charges 2.7% to 2.9% plus $0.30 a sale in the US; using another processor (not PayPal) adds 0.5% to 2%.
• Basic stops at 5 products, 2,500 contacts and 2 admin users. Extra contacts cost $125 a month per block of 25,000.
• There is no free plan. The branded mobile app is only in Pro unless bought for $199 a month.
• Basic has no AI credits; Growth gets 500 and Pro 1,000, and 500 more cost $15 a month.

Passion.io

• There is no free plan or trial listed on the pricing page; the cheapest plan is $119 a month on yearly billing.
• Your own branding needs Scale, and a store listing under your name needs Expand at $599 a month.
• Apple, Google and Stripe processing fees apply on top of the PassionPayments fee, which the page gives as 3.9% on Launch.
• Passion Plus has no published price.

Kajabi

Courses and coaching

Courses with drip release, progress tracking, assessments and cohorts, plus coaching programs, memberships, podcasts and digital downloads.

Communities

Topic-based spaces with threaded posts, activity feeds and announcements, tied to product purchases. Basic and Growth include 1 community, Pro 3.

Email, funnels and landing pages

Unlimited marketing emails, landing pages and funnels on every plan, with broadcasts, sequences and automations triggered by what students do.

Checkout and payments

One-time prices, subscriptions and payment plans, coupons, order bumps, upsells, affiliate programs and automated tax calculation.

Newsletters with paywalls

Publish a newsletter from the same account and charge for it with paid subscriptions, premium issues or paywalled posts.

Branded and Creator apps

A mobile app with your own branding, included on Pro or $199 a month on other plans. A separate Creator app shows sales and contacts on a phone.

Passion.io

Your own app

Customers get an app for courses, videos and memberships. Your own branding starts on Scale, and a store listing under your name on Expand.

Courses and drip content

Interactive courses with quizzes, progress tracking and timers, released on a schedule; advanced drip content starts on Scale.

Communities and messaging

Group communities, chats and one-to-one messages inside the app; advanced versions from Scale.

AI coach

A context-aware AI coach trained on your content answers members, with monthly Conversational AI messages that rise by plan.

In-app payments

One-off and subscription payments, with a PassionPayments fee that falls from 3.9% on Launch to 1.9% on Passion Plus.

Push notifications and offline mode

Unlimited push notifications and offline mode are listed on Expand.

Kajabi

• Basic$143

  per month for up to 2,500 contacts, billed annually ($179 monthly)

  5 products, 1 website, 1 community, 2 admin users, no AI credits. Kajabi Payments at 2.9% + $0.30 a sale; other processors add a 2% fee.

• Growth$199

  per month for up to 25,000 contacts, billed annually ($249 monthly)

  50 products, 1 website, 1 community, 11 admin users, 500 AI credits. Kajabi Payments at 2.8% + $0.30; other processors add a 1% fee.

• Pro$399

  per month for up to 100,000 contacts, billed annually ($499 monthly)

  Unlimited products, 3 websites, 3 communities, 26 admin users, 1,000 AI credits and the branded mobile app. Other processors add a 0.5% fee.

Passion.io

• Launch$119

  per month, billed annually ($149 billed monthly)

  Your own app, basic communities and drip content, one-to-one messaging, courses priced up to $10k, email support and 3,000 AI messages. PassionPayments fee 3.9%.

• Scale$279

  per month, billed annually ($349 billed monthly)

  Everything in Launch, plus your own branding, Zapier, advanced communities, DMs and drip content, chat support and 7,500 AI messages.

• Expand$599

  per month, billed annually ($699 billed monthly)

  Everything in Scale, plus an App Store and Google Play listing, Apple and Google Pay, unlimited users, products and videos, offline mode and 20,000 AI messages.

• Passion PlusCustom

  Price agreed on request. Adds custom analytics, fast content migration, app submission by the vendor, a success manager and 60,000 AI messages.

Kajabi

• Annual discount

  Save 20% with annual billing

  Kajabi's pricing page lists 20% off for annual billing: Basic $143 a month instead of $179, Growth $199 instead of $249, Pro $399 instead of $499.

Passion.io

• Annual discount

  Save 20% with yearly billing

  The pricing page says annual billing saves 20% against paying month to month: Launch $119 instead of $149, Scale $279 instead of $349, Expand $599 instead of $699.