Kajabi vs Ruzuku (2026): which should you pick?

Pick Kajabi if

• Fits if you want site, email, checkout and courses on one bill and one login
• Works for coaches who sell courses, coaching and a newsletter to the same people

Look elsewhere if

• Pricey if you're just starting, as Basic is $143 a month even billed yearly
• Tight if you plan lots of offers, since Basic stops at 5 products and 2,500 contacts
• Skip it if you want your own branded app without paying $199 a month or moving to Pro
• Watch out: the trial rolls into Growth at $249 a month unless you cancel
• Watch out: other processors add 0.5% to 2% a sale, and extra contacts cost $125 a month per 25,000

Pick Ruzuku if

• Fits if you want to try one small course for free before paying
• Works for teachers who want live classes and no platform fee on sales

Look elsewhere if

• Tight if you teach more than 5 students at once, since the free plan caps enrolments at 5 across all courses
• Pricey if you want branding, a custom domain, certificates or more than one instructor, which need Pro at $199 a month
• Skip it if you want a phone app, as it runs in a browser and the pages list no mobile apps
• Watch out: email invitations need a paid plan

Kajabi

• No revenue share, but Kajabi Payments charges 2.7% to 2.9% plus $0.30 a sale in the US; using another processor (not PayPal) adds 0.5% to 2%.
• Basic stops at 5 products, 2,500 contacts and 2 admin users. Extra contacts cost $125 a month per block of 25,000.
• There is no free plan. The branded mobile app is only in Pro unless bought for $199 a month.
• Basic has no AI credits; Growth gets 500 and Pro 1,000, and 500 more cost $15 a month.

Ruzuku

• The free plan caps enrollments at 5 students at a time across all courses, and email invitations need a paid plan.
• White-label branding, a custom domain, certificates and multiple instructors need Pro at $199 a month.
• It runs in a browser only; the pages list no mobile apps.

Kajabi

Courses and coaching

Courses with drip release, progress tracking, assessments and cohorts, plus coaching programs, memberships, podcasts and digital downloads.

Communities

Topic-based spaces with threaded posts, activity feeds and announcements, tied to product purchases. Basic and Growth include 1 community, Pro 3.

Email, funnels and landing pages

Unlimited marketing emails, landing pages and funnels on every plan, with broadcasts, sequences and automations triggered by what students do.

Checkout and payments

One-time prices, subscriptions and payment plans, coupons, order bumps, upsells, affiliate programs and automated tax calculation.

Newsletters with paywalls

Publish a newsletter from the same account and charge for it with paid subscriptions, premium issues or paywalled posts.

Branded and Creator apps

A mobile app with your own branding, included on Pro or $199 a month on other plans. A separate Creator app shows sales and contacts on a phone.

Ruzuku

Courses and cohorts

Unlimited courses on every plan, including live group cohorts, with videos up to 2 GB each (4 GB on Pro).

Live sessions

Zoom meetings are scheduled inside a course, and students see them in their own time zone.

Community and discussions

Each course has discussion areas for students, included on every plan.

Payments with no platform fee

Connect Stripe or PayPal and take payment plans or subscriptions. Ruzuku says it takes no transaction fee; the payment processor still charges its own.

Certificates and branding

Pro adds completion certificates, white-label branding with a custom domain, and several instructor accounts.

Support for students too

The vendor says its support team helps students with login and access problems, not only course creators.

Kajabi

• Basic$143

  per month for up to 2,500 contacts, billed annually ($179 monthly)

  5 products, 1 website, 1 community, 2 admin users, no AI credits. Kajabi Payments at 2.9% + $0.30 a sale; other processors add a 2% fee.

• Growth$199

  per month for up to 25,000 contacts, billed annually ($249 monthly)

  50 products, 1 website, 1 community, 11 admin users, 500 AI credits. Kajabi Payments at 2.8% + $0.30; other processors add a 1% fee.

• Pro$399

  per month for up to 100,000 contacts, billed annually ($499 monthly)

  Unlimited products, 3 websites, 3 communities, 26 admin users, 1,000 AI credits and the branded mobile app. Other processors add a 0.5% fee.

Ruzuku

• Free$0

  Up to 5 student enrollments at a time, unlimited courses, live meetings, community, sales pages and payments. Email invitations need a paid plan.

• Core$99

  per month, billed monthly ($997 per year)

  Unlimited students and courses, unlimited course invitations, live meetings, community and discussions, sales pages and payments.

• Pro$199

  per month, billed monthly ($1,997 per year)

  Everything in Core, plus white-label branding and custom domain, multiple instructors, certificates, a storefront, AI captions and 4K streaming.

Kajabi

• Annual discount

  Save 20% with annual billing

  Kajabi's pricing page lists 20% off for annual billing: Basic $143 a month instead of $179, Growth $199 instead of $249, Pro $399 instead of $499.

Ruzuku

• Annual discount

  Pay yearly: Core $997, Pro $1,997

  The pricing page shows a yearly option of $997 for Core and $1,997 for Pro, which it describes as about $83 and $166 a month, against $99 and $199 monthly.

• Nonprofit

  Nonprofit and education pricing

  501(c)(3) nonprofits, NGOs and educational institutions can get 30% off annual plans, purchase order invoicing, or a one-time $4,950 Lifetime Pro grant option.