Kinsta vs WP Engine
We give Kinsta a 2.2 GPA and WP Engine a 1.6, out of 4.0. Kinsta grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Kinsta
Managed WordPress hosting priced by sites, visits or bandwidth
WP Engine
Managed WordPress hosting sized by sites and monthly visits
How we grade them
| 2.2GPAKinstaFair | 1.6GPAWP EngineWeak | |
|---|---|---|
| Value for money | CGraded against the other managed WordPress hosts, not cheap shared hosting. Launch is $350 a year after a free first month, so two years cost $700, about $29.17 a month, toward the dear end of that group. Each extra site is $30 a month. | DGraded against the other managed WordPress hosts. Essential's first year is $336 billed yearly and the renewal isn't stated. At the $35 monthly rate the second year is $420, so about $756 over two years, $31.50 a month, the dearest of that group. |
| Free plan and trial | DThe first month is free on Launch, Single and WP 2 for new customers, but you sign up to a paid plan to get it, so it works like a trial that needs payment details. After that there's a 30-day money-back guarantee. | FNo free plan and no trial on record. The yearly price is a first-year promotion for new customers, not a way to try it. |
| Features | BDaily backups, one-click staging, a Cloudflare firewall and CDN, free malware removal, unlimited free migrations, SSO and its own APM tool for slow plugins. Hourly backups and Redis are paid add-ons, but the managed WordPress job is all there. | CManaged WordPress and PHP updates, backups kept at least 30 days, staging, EverCache, a Cloudflare CDN and SSH. The gaps the listing names: on Essential the managed firewall and AI plugin updates are paid add-ons, and sites share servers. |
| Ease of use | CNo app store rating to go on. Kinsta's team moves your sites over for free, which helps, but there are plans, limits and add-ons to get your head around. | CNo app store rating to go on. Updates and backups are handled for you, but plans sized by visits and a list of add-ons take some working out. |
| Platforms and integrations | BA web dashboard with no app on record, plus a REST API for creating sites and clearing cache, and backups to Amazon S3 or Google Cloud Storage. | BA web portal with no app on record, plus a hosting API with per-user credentials, and Cloudflare, NitroPack, Advanced Custom Fields and Amazon SES on the integration list. |
| Best for | managed WordPress with an API and monitoring | agencies building and handing over WordPress sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kinsta and WP Engine. How we grade
Price against what you get
Kinsta starts at $30 a month and scores 2.7 out of 4 on features, ease of use and platforms. WP Engine starts at $35 a month and scores 2.3.
Kinsta scores higher and starts $5 a month lower. Of the other web hosts on the chart, none scores higher than Kinsta for less, and 5 score higher than WP Engine for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Kinsta starts at $30 per month for 1 site, billed annually ($35 billed monthly). WP Engine starts at $35 per month for 1 site, billed monthly; $336 for a first year billed yearly.
- Kinsta also covers malware protection.
At a glance
| Kinsta | WP Engine | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $30 per month for 1 site, billed annually ($35 billed monthly) | $35 per month for 1 site, billed monthly; $336 for a first year billed yearly |
| Free plan | None | None |
| Free trial | First month free on Launch, Single and WP 2 plans for new customers, then a 30-day money-back guarantee | None listed |
| Web | ||
| Made by | Kinsta Inc. | WPEngine, Inc. |
| Price read from | kinsta.com | wpengine.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Kinsta
- Business sites that have outgrown shared hosting
- Agencies and teams that need staging, user roles and an API
- WooCommerce shops that want a host managing WordPress for them
WP Engine
- Businesses that want WordPress kept updated and backed up for them
- Agencies building client sites and transferring them on launch
- Developers who want staging, SSH and an API on managed hosting
Worth knowing
Kinsta
- Plans cap monthly visits, bandwidth and storage; going over keeps the site online but adds overage fees, with alerts at 80% and 100%.
- Each extra site is $30 a month and each extra 20 GB of disk is $20 a month.
- A visit is each unique IP address in a 24-hour period, and visits to all sites on a plan count toward one monthly limit.
- Redis caching, hourly backups, external backups and premium staging are paid add-ons.
WP Engine
- Yearly billing is a first-year promotion for new Essential customers ($336 for one site); the page says renewal pricing is subject to change and does not state it.
- Essential runs on shared servers; isolated resources and the 99.99% uptime SLA start with Business at $400 a month, sold through sales.
- AI plugin updates, uptime monitoring, NitroPack page-speed tuning and the managed firewall are paid add-ons on Essential.
- Plans are sized by estimated monthly visits, storage and bandwidth, and overage charges may apply.
Key features
Kinsta
- Firewall, CDN and malware removal
- Sites sit behind a Kinsta firewall and Cloudflare with enterprise DDoS protection, are served from a CDN with edge caching, and get malware cleaned up at no charge.
- Daily backups and staging
- Sites are backed up every 24 hours, kept for 14 days on entry plans, and have one-click staging. Hourly backups and premium staging are paid add-ons.
- Kinsta API
- A REST API creates sites, reads site details, clears cache and restarts PHP, so routine work can be scripted.
- Built-in APM tool
- Kinsta's own application monitoring tool traces slow plugins, queries and requests on a site.
- Unlimited migrations and users
- Kinsta's team migrates any number of WordPress sites for free, and you can add unlimited users with their own access levels, with SAML single sign-on.
- 24/7 support in 8 languages
- Support is by chat around the clock, from people rather than a bot.
WP Engine
- Managed WordPress updates
- WordPress and PHP are updated for you, with security patching and plugin risk scans by WP Engine's security team.
- Backups and one-click staging
- Automatic and on-demand backups are kept for at least 30 days, and staging and development copies of a site can be pushed live in one click.
- EverCache and Cloudflare CDN
- WordPress-tuned server caching and a global CDN run by Cloudflare are included on every plan, with SSL that renews by itself and SSH access.
- WP Engine API
- A hosting API, switched on from the user portal with per-user credentials, scripts account tasks such as listing accounts, adding users and creating backups.
- Transferable sites and themes
- Agencies can build a site and hand it to a client's account, and every plan includes 10 premium themes and Genesis Blocks.
- AI plugin updates
- An add-on on Essential and included on Business, it updates plugins and themes, checks the result with visual regression tests and rolls back if anything breaks.
Plans
Kinsta
Launch$30
per month for 1 site, billed annually ($35 billed monthly)
Resource-based plan with 75,000 visits, 15 GB bandwidth and 15 GB storage a month. First month free.
Single 35k$30
per month for 1 site, billed annually ($35 billed monthly)
Billed by 35,000 visits a month, with 10 GB storage; Single 20GB is the same price billed by bandwidth instead. First month free.
Launch Plus$50
per month for 1 site, billed annually ($59 billed monthly)
125,000 visits, 25 GB bandwidth and 25 GB storage a month for one busier site.
Build$58
per month for 2 sites, billed annually ($69 billed monthly)
200,000 visits, 40 GB bandwidth and 30 GB storage a month shared by two sites.
WP 2$59
per month for 2 sites, billed annually ($70 billed monthly)
Two sites billed by 70,000 visits or 40 GB bandwidth a month, with 20 GB storage. First month free.
Expand$83
per month for 5 sites, billed annually ($99 billed monthly)
350,000 visits, 65 GB bandwidth and 40 GB storage a month across five sites. Larger plans run to Lead at $250 a month for 20 sites.
WP Engine
Essential, 1 site$35
per month for 1 site and 25,000 visits, billed monthly
10 GB storage and 75 GB bandwidth. Billed yearly, the first year is $336 ($28 a month), a promotional price for new customers.
Essential, 3 sites$65
per month for 3 sites and 75,000 visits, billed monthly
15 GB storage and 150 GB bandwidth. Billed yearly, the first year is $624.
Essential, 10 sites$130
per month for 10 sites and 100,000 visits, billed monthly
20 GB storage and 240 GB bandwidth. Billed yearly, the first year is $1,248.
Essential, 30 sites$330
per month for 30 sites and 400,000 visits, billed monthly
50 GB storage and 550 GB bandwidth. Billed yearly, the first year is $3,168.
Business$400
per month and up, billed annually
Isolated resources for 400,000 to 800,000 visits, phone support, managed migrations and a 99.99% uptime SLA. Sold through sales.
Ways to pay less
Kinsta
- Annual discount
Two months off with annual billing
Paying yearly costs ten times the monthly price, for example $350 a year for Launch instead of $35 a month.
- Other savings
Up to $10,000 in hosting credits for agencies
Eligible agencies on Agency plans can get up to $10,000 in hosting credits, plus free hosting for the agency's own site.
WP Engine
- Other savings
First year of Essential billed yearly at 20% off
New customers paying yearly for Essential get the first year for $336 with one site, against $35 a month billed monthly. The offer does not apply to renewals.
