LeadIQ vs ZoomInfo (2026): which should you pick?
As of Nov 12, 2026, ZoomInfo grades higher than LeadIQ: 2.8 against 2.4 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
LeadIQ grades higher on value for money. ZoomInfo grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
LeadIQ
Prospecting extension for contact data, job changes and CRM sync
Free plan · from $15/mo
Which one is for you
Pick LeadIQ if
- Fits if you prospect on LinkedIn and push contacts into a CRM
- Works for one person who wants to try 30 days of any plan
Look elsewhere if
- Tight if you need phones: a mobile number costs 10 credits each
- Skip it if you want much free, as the free plan is 50 credits
- Watch out: Pro covers up to 5 users; larger teams need Enterprise, which is annual only
- Watch out: the pricing page's static HTML shows $200 for Pro while its slider computes $20
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 2.4GPALeadIQFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | B$15 a month billed annually for 200 credits, $20 monthly. That's inside the cheapest quarter on price, but 200 credits is small. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CA free plan with 1 user and 50 credits, and a 30-day trial of any plan. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | CCredit-based lookups, job-change tracking, an AI message writer, CRM enrichment and an API. Phones eat credits. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | BA Chrome extension you install and use while browsing. No store rating on record. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | CWeb and a Chrome extension, with one integration listed plus API and MCP. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | prospecting from LinkedIn into your CRM | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: LeadIQ and ZoomInfo. How we grade
Where they differ
- ZoomInfo also covers workflow automation and AI agents.
In commonFree planWebBrowser extensionPublic APIAI features
At a glance
| LeadIQ | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month for 200 credits, billed annually ($20 billed monthly) | Not published |
| Free plan | 1 user and 50 credits. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | Any plan can be tried free for 30 days. | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | LeadIQ | ZoomInfo Technologies LLC |
| Price read from | leadiq.com | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
LeadIQ
- Mobile numbers cost 10 credits each, so phone-heavy work uses credits fast.
- Pro covers up to 5 users; larger teams need Enterprise, which is annual only.
- The pricing page's static HTML shows $200 for Pro; the slider script computes $20 at 200 credits.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
LeadIQ
- Credit-based contact lookups
- An email costs 1 credit, a phone number 10, email plus phone 11, and an account enrichment 3.
- Chrome extension
- Capture prospects while browsing LinkedIn or other sites and send them to a CRM or sales engagement tool.
- Job-change tracking
- Tracks champions who move to new companies so reps can reach out again.
- AI message writer
- Drafts outbound messages; the page also lists sales signals such as 10-K filings and hiring.
- CRM and form enrichment
- Keeps CRM records current and enriches web-form leads; the page lists Salesforce duplicate detection on Enterprise.
- API and MCP
- The pricing page lists API access and an MCP integration for AI assistants.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
LeadIQ
Free$0
1 user and 50 credits; setup takes under five minutes, per the page.
Pro$15
per month for 200 credits, billed annually ($20 billed monthly)
Up to 5 users. A slider sets credits: $50 a month at 1,000 credits on monthly billing, $37.50 on annual.
EnterpriseCustom
Annual only; adds account prospecting, governance controls, CSV file enrichment, SSO and team analytics.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
LeadIQ
- Annual discount
Save 25% with annual billing
The pricing slider is labeled annual billing (25% off) against monthly billing for the Pro plan's credit tiers.
ZoomInfo
No public discounts listed.
Common questions
Which is cheaper, LeadIQ or ZoomInfo?
As of Nov 12, 2026, LeadIQ starts at $15 per month for 200 credits, billed annually ($20 billed monthly), and ZoomInfo has no price we could confirm.
Which has a free plan, LeadIQ or ZoomInfo?
As of Nov 12, 2026, both LeadIQ and ZoomInfo have a free plan.
Which platforms do LeadIQ and ZoomInfo run on?
As of Nov 12, 2026, only ZoomInfo lists an iOS app. Both list a web app and a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.