lemlist vs Reachout.ai (2026): which should you pick?
As of Nov 13, 2026, we pick lemlist: it is first in our ranking of cold outreach tools, and it grades higher too, 2.8 against 1.8.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
lemlist grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
lemlist
Cold email and LinkedIn sequences with a built-in lead database
Reachout.ai
Personalized AI video for sales prospecting emails
Which one is for you
Pick lemlist if
- Fits if your team mixes cold email with LinkedIn and calls in one sequence
- Works for an email-only team that can share the Email plan at $55 a month billed yearly
Look elsewhere if
- Pricey if you want LinkedIn for five people, at $87 a user a month billed yearly or $109 monthly
- Not for you if you want a free plan, as Freemium can't launch campaigns and the trial leaves out lemwarm and calling
- Tight if you need lead data, which starts at $16 a month billed yearly for 2,000 credits
- Watch out: on Multichannel, WhatsApp is $20 a user, extra senders $9 each, and SMS a $15 number plus 6 credits a text
- Watch out: SSO, custom roles and lemlist inside your CRM are Enterprise only, at a price set by sales
Pick Reachout.ai if
- Fits if you want video in prospecting emails and prefer paying once
- Works for a small team that sends a few dozen videos a month
Look elsewhere if
- Watch out: the pricing page is a Black Friday deal that says lifetime plans won't return
- Tight if you make many videos: Starter has 150 credits a month
- Not for you if you want to change plans later, as lifetime plans can't be upgraded
- Skip it if you need email and LinkedIn sequences, since it's video-first
How we grade them
| 2.8GPAlemlistGood | 1.8GPAReachout.aiWeak | |
|---|---|---|
| Value for money | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. | B$249 once for Starter Lifetime is under a year of this category's $39 middle, which would be $468. But it comes from an expiring deal page that says it won't return, so current terms may differ. |
| Free plan and trial | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. | FNo free plan and no trial on the page, only the lifetime purchase. |
| Features | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. | DAI avatar videos, dubbing, video pages and a scheduler. It makes and sends videos but is no full multichannel outreach tool. |
| Ease of use | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. | CNo store rating on record. You set up avatars, campaigns and connections. |
| Platforms and integrations | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. | BWeb, with Zapier, Pabbly, ElevenLabs, Play.ht and PowerPoint listed. |
| Best for | email and LinkedIn in one sequence | AI videos for sales emails |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: lemlist and Reachout.ai. How we grade
Where they differ
- lemlist also covers templates, AI agents and email campaigns.
- Reachout.ai also covers video generation and voice cloning.
At a glance
| lemlist | Reachout.ai | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $55 per month for 50,000 emails, billed yearly ($69 monthly) | $249 one-time (lifetime deal) |
| Free plan | None | None |
| Free trial | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day | None listed |
| Web | ||
| Browser extension | ||
| Made by | lempire | 6S Media |
| Price read from | lemlist.com | reachout.ai |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Reachout.ai
- The pricing page is a Black Friday lifetime-deal page that says lifetime plans will not be offered again, so current terms may differ; no recurring plans were readable.
- Lifetime plans cannot be upgraded later, according to the page.
- Credits (150 or 500 a month) limit how many videos are made, and extra credits can be topped up.
- It makes videos and sends them from a scheduler; it is not a full multichannel sequencing tool.
Key features
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Reachout.ai
- AI avatar videos
- Text-to-video with a choice of AI humans or a clone of the user's own face and voice, in over 50 languages.
- Video dubbing
- Record one video once, then have names and other details personalized for each recipient with lip-sync.
- Video pages
- Landing pages for each video, with dynamic backgrounds and thumbnails; the higher plans allow self-hosted pages under the customer's own domain.
- Delivery and integrations
- A built-in email scheduler with follow-ups, plus Zapier, Pabbly, webhooks and an API.
- Analytics
- Advanced analytics on all lifetime plans, with white-label reporting on the top one.
Plans
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Reachout.ai
Starter Lifetime$249
one-time payment, no recurring fees
150 credits a month, 10 campaigns, 10 GB storage and up to 25 AI avatars. The page lists a normal price of $1,950 a year.
Scaling Lifetime$499
one-time payment, no recurring fees
500 credits a month, unlimited campaigns, 50 GB storage, up to 100 AI faces with self-cloning, video dubbing, API integration and an email scheduler.
Unlimited Lifetime$699
one-time payment, no recurring fees
Unlimited monthly credits under fair use, 100 GB video storage, up to 200 AI faces, white-label reporting and 24/7 Slack support.
Ways to pay less
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
Reachout.ai
- Lifetime license
Lifetime licenses from $249
A limited run of one-time-payment licenses, with a 60-day risk-free guarantee stated on the page.
Common questions
Which is cheaper, lemlist or Reachout.ai?
As of Nov 13, 2026, lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly), and Reachout.ai starts at $249 one-time (lifetime deal).
Which has a free plan, lemlist or Reachout.ai?
As of Nov 13, 2026, neither lemlist nor Reachout.ai has a free plan. lemlist has a free trial.
Which platforms do lemlist and Reachout.ai run on?
As of Nov 13, 2026, only lemlist lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.