Metapack vs Sendcloud (2026): which should you pick?
As of Nov 13, 2026, Sendcloud grades higher than Metapack: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Metapack grades higher on value for money. Sendcloud grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sendcloud
European shipping platform for labels, tracking and returns
Which one is for you
Pick Metapack if
- Fits if you are a large retailer that needs carrier management and delivery options at scale
- Works for a logistics team that already runs Manhattan, Blue Yonder or Adobe
Look elsewhere if
- Not for you if you want a price: none is published and you go through a contact form
- Skip it if you are an occasional seller who needs a label printer, not a retail platform
- Not for you if you want a free plan or trial: none is listed
- Watch out: only a web interface is described
Pick Sendcloud if
- Fits if you sell from Europe and ship with DPD, GLS or DHL
- Works for shops selling on Bol, Amazon and Etsy alongside their own store
Look elsewhere if
- Pricey if you ship a lot, since every label adds €0.10 on Lite on top of the plan, and €0.15 past the plan's limit
- Not for you if you ship from the US, as its pages only name European countries and the UK
- Tight if you want a branded tracking page or returns portal on Lite, since they start on Growth at €87
- Tight if you stay free, as Free stops at 20 parcels a month, 1 user and 2 shop integrations
- Watch out: Lite allows 3 users, 3 integrations and 5 shipping rules, and postage is paid on top
How we grade them
| 2.0GPAMetapackFair | 2.2GPASendcloudFair | |
|---|---|---|
| Value for money | CNo price is published; it is sold through a demo or a quote, so it sits in the middle by default. The site points buyers to a contact form. | DLite is €28 a month billed yearly plus €0.10 a label, so 200 parcels a month comes to €48, in euros. That's well above what this category usually charges, and the branded tracking page and returns portal need Growth: €87 plus €0.09 a label, €105 at 200 parcels. |
| Free plan and trial | FNo free plan and no trial are listed, so nothing is free to try. | CA free plan covers 20 parcels a month for 1 user and 2 shop integrations, with no courier contract needed. A working shop passes 20 fast, though the paid plans have a 14-day trial with no card. |
| Features | BDelivery options, a delivery manager, branded tracking, returns and an intelligence hub, with over 300 carriers cited. The listing names no gap in the core job. | B170+ carriers on Sendcloud's rates or your own contract, 100+ shop and marketplace integrations, shipping rules, pick and pack, tracking by email, text and WhatsApp, a returns portal and a service point picker for your checkout. The whole job. |
| Ease of use | CNo store rating on record. It is a platform for retailers and logistics teams, set up with the vendor's help. | CNo store rating on record. It's a web app, and you connect your shops, choose carriers and write shipping rules before it saves you time. Lite allows 5 rules, which keeps things simple but small. |
| Platforms and integrations | BWeb interface with partners including Shopify, Adobe, Manhattan Associates, Blue Yonder, Fluent Commerce and parcelLab. No desktop or phone app described. | BWeb only, with 100+ integrations including Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop and Odoo. No phone or desktop app is listed, so it stops at a B. |
| Best for | delivery options and carriers for big retailers | shipping for online shops in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Metapack and Sendcloud. How we grade
Where they differ
- Metapack also covers online store.
- Sendcloud also covers whatsApp messaging and review collection.
At a glance
| Metapack | Sendcloud | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label |
| Free plan | None | Up to 20 parcels a month with no subscription fee and no courier contract needed, 1 user and up to 2 shop integrations. |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| Made by | Metapack | Sendcloud |
| Price read from | Not confirmed | sendcloud.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Metapack
- No prices are published, and the site points buyers to a contact form to speak to its shipping experts.
- The homepage cites more than 300 carriers, and names Shopify, Adobe and Manhattan Associates among its partners.
- It is a platform for retailers and logistics teams, not a label-printing app for occasional sellers.
- Only a web interface is described.
Sendcloud
- Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
- Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
- Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
- The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.
Key features
Metapack
- Delivery Options
- Shows validated, real-time delivery choices at checkout, including flexible pickup options.
- Delivery Manager
- Connects carriers, automates fulfilment and carrier selection, and exposes a high-performance API for shipping and checkout options.
- Branded Delivery Tracking
- Turns delivery updates into branded pages and messages, meant to cut where-is-my-order support tickets.
- Returns
- Self-service returns for customers, aimed at lowering the cost of handling each return.
- Intelligence Hub
- Real-time reporting, predictive analytics and carrier performance reporting built from delivery data.
Sendcloud
- Carrier choice and rates
- Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.
- Shop and marketplace integrations
- 100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.
- Shipping rules and pick and pack
- Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.
- Branded tracking messages
- Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.
- Returns portal
- Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.
- Checkout and service points
- A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.
Plans
Metapack
Pricing could not be confirmed. See metapack.com.
Sendcloud
Free€0
Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract.
Lite€28
per month, billed yearly (€35 billed monthly), plus €0.10 per label
Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages.
Growth€87
per month, billed yearly (€109 billed monthly), plus €0.09 per label
Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support.
Premium€175
per month, billed yearly (€219 billed monthly), plus €0.08 per label
Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics.
Pro€639
per month, billed yearly (€799 billed monthly), plus €0.07 per label
Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales.
EnterpriseCustom
Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours.
Ways to pay less
Metapack
No public discounts listed.
Sendcloud
- Annual discount
20% off with yearly billing
Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35.
Common questions
Which is cheaper, Metapack or Sendcloud?
As of Nov 13, 2026, Metapack has no price we could confirm, and Sendcloud starts at €28 per month, billed yearly (€35 billed monthly), plus €0.10 per label.
Which has a free plan, Metapack or Sendcloud?
As of Nov 13, 2026, only Sendcloud has a free plan. Metapack does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.