Mirakl vs VTEX (2026): which should you pick?
As of Nov 13, 2026, VTEX grades higher than Mirakl: 2.0 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
VTEX grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mirakl
Marketplace and dropship platform for enterprises, plus a seller tool
From $699/mo
Which one is for you
Pick Mirakl if
- Fits if you run a large retailer or brand opening a marketplace
- Works for sellers pushing products to many marketplaces
Look elsewhere if
- Skip it if you want a price for the marketplace products, which go through sales
- Tight if your sales are small: Growth stops at $50,000 of sales a month and 10,000 products
- Pricey if you want AI image or agentic channels, extra at $399 to $699 a month each
- Watch out: the pricing page doesn't say whether Connect bills monthly or yearly
Pick VTEX if
- Fits if you run several storefronts or countries and have a team to roll out a platform
- Works for distributors adding B2B ordering or retailers opening a marketplace to outside sellers
Look elsewhere if
- Skip it if you want to see a price before talking to anyone, because none is published
- Not for you if you're a small shop: it's aimed at mid-size and large merchants
- Tight if you need a free plan or a trial, as neither is listed
- Watch out: customer service and retail media are sold as separate products, not part of the commerce platform
How we grade them
| 1.8GPAMiraklWeak | 2.0GPAVTEXFair | |
|---|---|---|
| Value for money | DConnect Growth is $699 a month and Pro is $2,299, well above the category's $29 middle and $89 dearer quarter. The marketplace products aren't priced. | CNo price is published, so we can't place it. The get-started page leads to a sales conversation, which is what a platform for large merchants usually does. |
| Free plan and trial | FNo free plan and no trial are on record, so nothing can be tried without paying or a sales call. | FNo free plan and no self-service trial are listed on the pages we read. |
| Features | BMarketplace, dropship and a seller tool with AI catalog tools and channel links. Nothing in the listing is missing from its core job. | BD2C, B2B and marketplace selling, order routing across warehouses and stores, multi-store and multi-currency. Nothing in the listing is missing from an enterprise store's core job. |
| Ease of use | CNo rating on record. It's an enterprise rollout, and Connect needs channels and catalogs set up. | CNo app-store rating on record. It's a platform you roll out with VTEX's team rather than sign up and start. |
| Platforms and integrations | BWeb platform with Amazon, Walmart, Zalando, TikTok, Target, Shopify and Magento links. | BWeb platform with a WhatsApp shopping flow, hundreds of ready-made apps and an API for your own extensions. No desktop or phone apps listed. |
| Best for | big retailers and brands building a marketplace | large merchants selling in several countries |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mirakl and VTEX. How we grade
Where they differ
- Mirakl also covers dropshipping.
- VTEX also covers whatsApp messaging.
In commonWebInventoryOnline store
At a glance
| Mirakl | VTEX | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $699 per month for Mirakl Connect (billing basis not stated) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Mirakl | VTEX |
| Price read from | mirakl.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Mirakl
- Marketplace, Dropship, Ads and Agentic Activation have no public prices and are sold through sales conversations.
- The published plans are for Mirakl Connect only; each is capped by monthly GMV and number of products stored.
- AI image transformation and agentic channels cost extra: $399 a month each on Growth, $699 on Pro.
- The pricing page does not say whether Connect is billed monthly or annually.
VTEX
- No prices are published; the get-started page leads to a conversation with a VTEX solution engineer.
- The platform targets larger merchants, and the pages we read list no free plan or self-service trial.
- Customer service (CX) and retail media (Ads) are sold as separate platforms from the commerce platform.
Key features
Mirakl
- Marketplace platform
- Software for retailers, distributors and manufacturers to launch a marketplace, onboard sellers, manage catalog quality and run operations.
- Dropship platform
- Mirakl Dropship onboards vendors and manages catalog quality and operations, with a pre-vetted vendor network available to connect.
- Mirakl Connect for sellers
- A seller tool for selling on Amazon and 450+ marketplaces with order management, stock and price sync, oversell protection and a shared message inbox.
- AI catalog tools
- A Catalog Transformer matches, enriches and reformats product data to each marketplace's rules; image transformation is a paid add-on.
- Retail media and agentic commerce
- Mirakl Ads covers retail media for retailers, and Agentic Activation enriches catalogs so products can be found on LLM-based shopping tools.
VTEX
- B2C, B2B and marketplace in one
- VTEX describes one platform for direct-to-consumer, business-to-consumer and business-to-business selling, plus marketplaces with third-party sellers.
- Distributed order management
- Routes orders across warehouses, stores and fulfillment centers, with inventory shown as available-to-promise across channels.
- B2B self-service portals
- Business buyers get self-service ordering with custom and tiered pricing and credit management.
- WhatsApp Store
- A shopping flow inside WhatsApp covering browsing, cart and checkout.
- API-first, composable design
- VTEX lists an API-first architecture, hundreds of ready-made apps and a developer program for building extensions.
- Multi-store and multi-currency
- Supports multi-store, multi-region and multi-currency operations for global merchants.
Plans
Mirakl
Connect Growth$699
per month, billing basis not stated, up to $50,000 GMV a month
Mirakl Connect for sellers: up to 10,000 products, unlimited channels, order management, stock and price sync, AI product creation.
Connect Pro$2,299
per month, billing basis not stated, up to $200,000 GMV a month
Up to 20,000 products and insights on top of Growth. AI image transformation and agentic channels are add-ons at $699 a month each.
Connect EnterpriseCustom
For sellers above $200,000 GMV a month, with custom product limits, tailored professional services and a dedicated account manager.
VTEX
Pricing could not be confirmed. See vtex.com.
Common questions
Which is cheaper, Mirakl or VTEX?
As of Nov 13, 2026, Mirakl starts at $699 per month for Mirakl Connect (billing basis not stated), and VTEX has no price we could confirm.
Which has a free plan, Mirakl or VTEX?
As of Nov 13, 2026, neither Mirakl nor VTEX has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.