Mirakl vs Shopify (2026): which should you pick?

Pick Mirakl if

• Fits if you run a large retailer or brand opening a marketplace
• Works for sellers pushing products to many marketplaces

Look elsewhere if

• Skip it if you want a price for the marketplace products, which go through sales
• Tight if your sales are small: Growth stops at $50,000 of sales a month and 10,000 products
• Pricey if you want AI image or agentic channels, extra at $399 to $699 a month each
• Watch out: the pricing page doesn't say whether Connect bills monthly or yearly

Pick Shopify if

• Fits if you sell online and at markets or pop-ups and want one stock count for both
• Works for sellers who'll use Shopify Payments and its discounted shipping labels

Look elsewhere if

• Pricey if you want your own payment provider, as Basic adds 2% to each of those sales
• Not for you if you want a few weeks to try it, since the free trial is 3 days
• Tight if you run a shop counter, as POS Pro is $89 a month per location
• Watch out: syncing more than 50 marketplace orders a month costs 1%, up to $99 a month
• Watch out: the next steps up are Grow at $79 and Advanced at $299, and Plus needs a 1- or 3-year term

Mirakl

• Marketplace, Dropship, Ads and Agentic Activation have no public prices and are sold through sales conversations.
• The published plans are for Mirakl Connect only; each is capped by monthly GMV and number of products stored.
• AI image transformation and agentic channels cost extra: $399 a month each on Growth, $699 on Pro.
• The pricing page does not say whether Connect is billed monthly or annually.

Shopify

• Using a payment provider other than Shopify Payments adds a fee of 2% per sale on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
• The free trial lasts 3 days; Basic, Grow and Advanced then cost $1 a month for 3 months before the regular price.
• POS Pro for physical shops costs $89 a month per location, and syncing more than 50 marketplace orders a month costs 1%, up to $99 a month.
• Plus is sold only on a 1- or 3-year term, starting at $2,300 a month on the 3-year term.

Mirakl

Marketplace platform

Software for retailers, distributors and manufacturers to launch a marketplace, onboard sellers, manage catalog quality and run operations.

Dropship platform

Mirakl Dropship onboards vendors and manages catalog quality and operations, with a pre-vetted vendor network available to connect.

Mirakl Connect for sellers

A seller tool for selling on Amazon and 450+ marketplaces with order management, stock and price sync, oversell protection and a shared message inbox.

AI catalog tools

A Catalog Transformer matches, enriches and reformats product data to each marketplace's rules; image transformation is a paid add-on.

Retail media and agentic commerce

Mirakl Ads covers retail media for retailers, and Agentic Activation enriches catalogs so products can be found on LLM-based shopping tools.

Shopify

Store builder and themes

Build the storefront from a theme (Shopify lists more than 200) or from a written prompt, with hosting, SSL and a custom domain on every plan and no cap on products.

Checkout and Shopify Payments

Shopify's own checkout and payment processing are built in, with fraud analysis, local currencies and local payment methods where Shopify Payments is offered.

Inventory, orders and shipping

Track stock across up to 10 locations (200 on Plus), buy and print discounted shipping labels, with live third-party carrier rates included from Advanced up.

Selling in person and on other channels

Sell at pop-ups from the mobile app or a card reader, and sync products to marketplaces and social channels. A separate $0 Agentic plan lists products in AI chats.

Marketing email and automations

Email campaigns, customer segments, abandoned checkout recovery, discount codes and gift cards come with every plan; SMS campaigns are paid per send.

Sidekick AI assistant and apps

Sidekick answers questions and takes actions in the admin, and the Shopify App Store lists more than 13,000 apps for features the core plans lack.

Mirakl

• Connect Growth$699

  per month, billing basis not stated, up to $50,000 GMV a month

  Mirakl Connect for sellers: up to 10,000 products, unlimited channels, order management, stock and price sync, AI product creation.

• Connect Pro$2,299

  per month, billing basis not stated, up to $200,000 GMV a month

  Up to 20,000 products and insights on top of Growth. AI image transformation and agentic channels are add-ons at $699 a month each.

• Connect EnterpriseCustom

  For sellers above $200,000 GMV a month, with custom product limits, tailored professional services and a dedicated account manager.

Shopify

• Basic$29

  per month, billed yearly ($39 billed monthly)

  For solo sellers: online and in-person sales, card rates from 2.9% + 30¢ online, and a 2% fee on sales taken through another payment provider.

• Grow$79

  per month, billed yearly ($105 billed monthly)

  Up to 5 staff accounts, card rates from 2.7% + 30¢ online and a 1% fee on sales through other payment providers.

• Advanced$299

  per month, billed yearly ($399 billed monthly)

  Up to 15 staff accounts, live third-party shipping rates, card rates from 2.5% + 30¢ and a 0.6% fee with other payment providers.

• Plus$2,300

  per month and up, billed yearly on a 3-year term

  On a 1- or 3-year term: unlimited staff, a fully customizable checkout, card rates from 2.25% + 30¢ and a 0.2% fee with other providers.

Mirakl

No public discounts listed.

Shopify

• Annual discount

  Pay yearly to save about 25%

  Basic costs $29 a month billed yearly against $39 billed monthly, Grow $79 against $105, and Advanced $299 against $399.

• Other savings

  $1 a month for the first 3 months

  After the 3-day free trial, the Basic, Grow and Advanced plans cost $1 a month for the first 3 months, then the regular price.