Moz Local vs Rio SEO (2026): which should you pick?
As of Oct 23, 2026, Moz Local grades higher than Rio SEO: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Moz Local grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Moz Local
Listings, reviews and local rank grids from Moz, priced per location
From $16/mo
Rio SEO
Listings, local pages and reviews for enterprise multi-location brands
Paid
Which one is for you
Pick Moz Local if
- Fits if you run one location in the US, UK or Canada and want your listings kept in sync
- Works for agencies handling listings for a handful of client locations
Look elsewhere if
- Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
- Not for you if you want to try it first, since there's no free plan or trial for Moz Local
- Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
- Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
- Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI
Pick Rio SEO if
- Fits if you're an enterprise chain wanting listings, local pages and reviews from one vendor
- Works for retail, restaurant, healthcare and financial brands with hundreds of locations
Look elsewhere if
- Skip it if you run one location, as it's built for enterprise multi-location brands
- Not for you if you want a price or a trial first, as it's sold only after a demo
- Watch out: review response, Google Posts, local copywriting and technical audits are add-on services
- Watch out: the full list of directories it publishes to is only given on request
- Watch out: its demo and contact links now go to a Qualtrics page, under owner Press Ganey Forsta
How we grade them
| 2.0GPAMoz LocalFair | 1.8GPARio SEOWeak | |
|---|---|---|
| Value for money | BLite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24. | CNo price is published. Rio SEO is sold only on a sales call after a demo, so there's nothing to set against the $29.99 a month this category's middle charges. |
| Free plan and trial | FNothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro. | FNothing free. There's no free plan or trial on record, only a demo request. |
| Features | CListings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews. | CListings on hundreds of directories with duplicate cleanup, local pages with schema, store locators, review monitoring and replies, reporting with rankings and citation accuracy, and social monitoring. Gaps: Google Posts and technical audits are add-on services. |
| Ease of use | CNo rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in. | CNo rating on record. It's an enterprise platform set up through sales, with locations, pages and review assignments to organize across many sites. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting. | BWeb only, with no desktop or phone app. It publishes to and connects with Google Business Profile, Apple Business Connect, Bing Places, Yelp, Facebook, Nextdoor and Tripadvisor. |
| Best for | keeping one location's listings in sync | listings and local pages for enterprise chains |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moz Local and Rio SEO. How we grade
Where they differ
- Moz Local also covers rank tracking.
- Rio SEO also covers surveys.
In commonWebAI featuresReportsReview collectionLocal listings
At a glance
| Moz Local | Rio SEO | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $16 per location / month, billed yearly ($20 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | SEOMoz, Inc. | Rio SEO |
| Price read from | moz.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Moz Local
- Each physical location needs its own subscription; 50 or more locations go through sales.
- Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
- Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
- The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.
Rio SEO
- No prices are published; it is sold after a demo, and its demo and contact links now go to a Qualtrics page.
- It is built for enterprise multi-location brands rather than single-location businesses.
- The full list of directories it publishes to is given only on request.
- Review response, local copywriting, link building, Google Posts and technical audits are sold as add-on services.
Key features
Moz Local
- Listings sync
- Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- Local Grid
- A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- Review management
- Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- Social posting
- Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.
- Listings AI and Reviews AI
- Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.
- Reports
- Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.
Rio SEO
- Local Listings
- Claims, verifies and updates listings on hundreds of directories, apps and voice assistants, with duplicate and rogue listing cleanup and 24/7 support.
- Local Pages and store locators
- Builds location, product, service and event landing pages with schema markup, multi-language versions and locators that search by city, zip or service.
- Local Reviews and Ratings
- Monitors, assigns and answers reviews by location with alerts and scorecards, collects new ratings and shows them in widgets on local pages.
- Local Reporting
- Rolls up Google Business Profile and Yelp data across locations, with ranking results, citation accuracy and clicks to call, directions and website.
- Local Social
- Monitors mentions and engagement on Facebook, Twitter, Instagram, LinkedIn and blogs, suggests content to share and shows when engagement peaks.
- Forsta AI and feedback tools
- AI summaries, drafted responses and recommended next steps, plus optional text analytics and on-page surveys from the Forsta side of the business.
Plans
Moz Local
Lite$16
per location / month, billed yearly ($20 billed monthly)
Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year.
Preferred$24
per location / month, billed yearly ($30 billed monthly)
Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis.
Elite$33
per location / month, billed yearly ($40 billed monthly)
Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite.
EnterpriseCustom
For 50 or more locations, with an account manager, extra directories and flexible billing.
Rio SEO
Pricing could not be confirmed. See rioseo.com.
Ways to pay less
Moz Local
- Annual discount
Save 20% by paying yearly
Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.
Rio SEO
No public discounts listed.
Common questions
Which is cheaper, Moz Local or Rio SEO?
As of Oct 23, 2026, Moz Local starts at $16 per location / month, billed yearly ($20 billed monthly), and Rio SEO has no price we could confirm.
Which has a free plan, Moz Local or Rio SEO?
As of Oct 23, 2026, neither Moz Local nor Rio SEO has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.