Mumara vs Sendy (2026): which should you pick?

Pick Mumara if

• Fits if you want a cheap cloud sender or your own hosted campaign software
• Works for resellers, as the site lists reseller packages

Look elsewhere if

• Skip it if you need a clear price, since the page doesn't say which volume $5 buys
• Tight if you send in bursts: Essential has a hard cap with no overages
• Pricey if you want Mumara Machine, from $47 to $6,397 a month
• Watch out: the free tier mentioned on the overview isn't on the plan page
• Watch out: the White Labeling add-on is only described as on the way

Pick Sendy if

• Fits if you publish to a list of tens of thousands and want to stop paying per subscriber
• Works for agencies that run a PHP host and want to give each client a branded account with its own limits

Look elsewhere if

• Skip it if the words PHP, MySQL and Amazon SES make you nervous, as you set them up
• Not for you if you want to try it first, as there's no trial, only a refund
• Tight if you run several sites, since each license covers one domain
• Watch out: major version upgrades aren't included, and the AI add-on is $39 and installation $79
• Too light for anyone wanting a phone app or a hosted service, as it runs only on your own server

Mumara

• Mumara ONE prices rise with contacts or emails, with tiers from 1,000 to 5,000,000 contacts; the page does not say which volume the $5 to $15 headline prices apply to.
• Essential cloud plans have a hard cap with no overages; the self-hosted prices shown are monthly, and annual billing is advertised as saving up to 44%.
• Mumara Machine, the managed server option, runs from $47 to $6,397 a month, and add-ons such as Google Analytics ($10 a month) cost extra.
• A White Labeling add-on to remove Mumara branding is described as on the way.

Sendy

• You host it yourself on a PHP and MySQL server and need your own Amazon SES account.
• Each license covers one domain, and major version upgrades are not included.
• The AI Assistant is a $39 one-time add-on (shown cut from $49), and installation by Sendy costs $79.
• There is no free trial; Sendy offers a refund if it does not work out.

Mumara

Newsletter and transactional email

Mumara ONE prices newsletters by contacts and transactional email by volume, with broadcasts, drip campaigns, triggers, split tests and a transactional API.

Dedicated IPs and pools

Professional and Business cloud plans add dedicated IPs, dedicated pools and bridges from SMTP or API senders to a pool.

Self-hosted campaign software

Mumara Campaigns runs on your own server and connects to sending services such as Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost.

Reseller packages

The Commercial self-hosted plan lets agencies create packages and sell email service to their own clients.

AI email builder

A chat-based composer with three quality tiers; self-hosted plans include a starter quota of AI credits that can be topped up.

Analytics and monitoring

Realtime delivery status, complaints workspace, reputation and blacklist monitoring, and bounce classification on the cloud plans.

Sendy

Sending through Amazon SES

Campaigns go out through your own Amazon SES account at Amazon's rate; SendGrid, Mailjet and Elastic Email also work natively over SMTP.

Three email editors

Switch between drag-and-drop, WYSIWYG and HTML editors when building templates.

Autoresponders, rules and webhooks

Drip sequences sent at set intervals or on dates, plus rules that send notifications, fire webhooks or move subscribers when something happens.

Segments and custom fields

Build segments from any conditions, store custom fields for personalization, and include or exclude lists and segments per campaign.

White-labeled client brands

Group lists into brands and give clients their own access, permissions, sending limits and pricing.

Live reports and list cleaning

Real-time opens, clicks, bounces, complaints and locations, with bounces and complaints removed automatically.

Mumara

• Mumara ONE Essential$5

  per month for 4,000 emailing credits, billed monthly

  Cloud service with a hard cap and no overages. Price rises with contacts or volume; the page lists tiers up to 5,000,000 contacts. AI composer, DKIM, SMTP and API.

• Mumara ONE Professional$10

  per month for 8,000 emailing credits, billed monthly

  Adds dedicated IPs and pools, deeper bounce analysis, webhooks and live chat support. Extra emails cost $0.005 each. Price rises with contacts or volume.

• Mumara ONE Business$15

  per month for 12,000 emailing credits, billed monthly

  Adds workflows, RSS and AI content tags, realtime engagement tracking, 30-day logs and an SLA. Extra emails cost $0.005625 each. Price rises with contacts.

• Campaigns Personal (self-hosted)$7

  per month for 1 user, billed monthly

  License you install yourself: unlimited contacts, lists and sending nodes, broadcast editor, bounce processing, DKIM and lifetime updates. Community support.

• Campaigns Professional (self-hosted)$17

  per month for 1 user, billed monthly

  Adds segments, drip campaigns, triggers, staff management and a helpdesk. Lifetime updates.

• Campaigns Commercial (self-hosted)$27

  per month for 10 users, billed monthly

  For agencies and resellers: user management, Packages for selling to clients, premium support. Tiers of 25, 100 and unlimited users cost more.

Sendy

• Sendy software$69

  one-time purchase, for one domain

  The self-hosted app for one domain, with free updates until the next major version. Sending through Amazon SES costs $1.6 per 10,000 emails, paid to Amazon.

Mumara

• Annual discount

  Annual billing saves up to 44%

  Mumara Campaigns offers annual billing that the page says saves up to 44% against monthly billing.

Sendy

No public discounts listed.