Mailcoach vs Mumara (2026): which should you pick?
As of Nov 13, 2026, Mumara grades higher than Mailcoach: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Mumara grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailcoach
Email campaigns priced by emails sent, hosted or self-hosted
Mumara
Email marketing and sending platform, cloud-hosted or self-hosted
Which one is for you
Pick Mailcoach if
- Fits if you have a big list but only email it a few times a month
- Works for teams that want data kept in the EU, or Laravel developers who want email inside their own app
Look elsewhere if
- Skip it if you need sign-up forms or landing pages built in, as none are named
- Pricey if you email a large list every day, since every email past 2,000 is billed
- Not for you if you like paying yearly, as usage is billed monthly with VAT on top and there's no annual plan
- Watch out: each team picks Mailcoach's sending or its own provider, not both
- Watch out: the self-hosted version is a separate license whose dollar price couldn't be read
Pick Mumara if
- Fits if you want a cheap cloud sender or your own hosted campaign software
- Works for resellers, as the site lists reseller packages
Look elsewhere if
- Skip it if you need a clear price, since the page doesn't say which volume $5 buys
- Tight if you send in bursts: Essential has a hard cap with no overages
- Pricey if you want Mumara Machine, from $47 to $6,397 a month
- Watch out: the free tier mentioned on the overview isn't on the plan page
- Watch out: the White Labeling add-on is only described as on the way
How we grade them
| 2.2GPAMailcoachFair | 2.6GPAMumaraGood | |
|---|---|---|
| Value for money | C$9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so list size doesn't change the bill, and sending through your own provider halves the per-email fee. | BMumara ONE starts at $5 a month for 4,000 credits, under 60% of the cheapest quarter. But prices rise with contacts, the page doesn't say which volume the headline applies to, and the managed server is $47 to $6,397. |
| Free plan and trial | CNo free plan, but there's a 14-day trial with no card needed. That's time to import a list and send a first campaign. | CThe overview mentions a free tier of 100 emails a day, but the plan page shows paid plans from $5. Mumara Machine has a 14-day trial. The two pages differ. |
| Features | CCampaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. That covers the basics, but no sign-up forms or landing page builder are named among its features. | BNewsletters, transactional mail, dedicated IPs, bounce analysis, webhooks and self-hosted campaigns. Essential has a hard cap with no overages. |
| Ease of use | CNo App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. | CNo store rating on record. Two products with several plan ladders take working out, and the self-hosted one needs setup. |
| Platforms and integrations | BWeb, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. | BWeb with an API and Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost. No apps. |
| Best for | big lists you only email now and then | cloud email from $5 a month or campaign software you host |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailcoach and Mumara. How we grade
Price against what you get
Mailcoach starts at $9.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Mumara starts at $5 a month and scores 2.7.
Mumara scores higher and starts $4.99 a month lower. Of the other email marketing and newsletter tools on the chart, 10 score higher than Mailcoach for less, and none scores higher than Mumara for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mumara also covers transactional email.
At a glance
| Mailcoach | Mumara | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $9.99 per month with 2,000 emails, plus $0.002 per extra email | $5 per month at the entry volume (Mumara ONE Essential, billed monthly) |
| Free plan | None | The pricing overview mentions a free tier of 100 emails a day for the Mumara ONE cloud service; the plan page shows paid plans from $5 a month. |
| Free trial | 14-day free trial, no credit card required | Mumara Machine, the managed server option, has a 14-day trial that includes all add-ons. |
| Web | ||
| Made by | Spatie | Mumara |
| Price read from | mailcoach.app | mumara.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Mailcoach
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
Mumara
- Mumara ONE prices rise with contacts or emails, with tiers from 1,000 to 5,000,000 contacts; the page does not say which volume the $5 to $15 headline prices apply to.
- Essential cloud plans have a hard cap with no overages; the self-hosted prices shown are monthly, and annual billing is advertised as saving up to 44%.
- Mumara Machine, the managed server option, runs from $47 to $6,397 a month, and add-ons such as Google Analytics ($10 a month) cost extra.
- A White Labeling add-on to remove Mumara branding is described as on the way.
Key features
Mailcoach
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
Mumara
- Newsletter and transactional email
- Mumara ONE prices newsletters by contacts and transactional email by volume, with broadcasts, drip campaigns, triggers, split tests and a transactional API.
- Dedicated IPs and pools
- Professional and Business cloud plans add dedicated IPs, dedicated pools and bridges from SMTP or API senders to a pool.
- Self-hosted campaign software
- Mumara Campaigns runs on your own server and connects to sending services such as Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost.
- Reseller packages
- The Commercial self-hosted plan lets agencies create packages and sell email service to their own clients.
- AI email builder
- A chat-based composer with three quality tiers; self-hosted plans include a starter quota of AI credits that can be topped up.
- Analytics and monitoring
- Realtime delivery status, complaints workspace, reputation and blacklist monitoring, and bounce classification on the cloud plans.
Plans
Mailcoach
Pay as you go$9.99
per month with 2,000 emails, plus $0.002 per extra email
Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.
Mumara
Mumara ONE Essential$5
per month for 4,000 emailing credits, billed monthly
Cloud service with a hard cap and no overages. Price rises with contacts or volume; the page lists tiers up to 5,000,000 contacts. AI composer, DKIM, SMTP and API.
Mumara ONE Professional$10
per month for 8,000 emailing credits, billed monthly
Adds dedicated IPs and pools, deeper bounce analysis, webhooks and live chat support. Extra emails cost $0.005 each. Price rises with contacts or volume.
Mumara ONE Business$15
per month for 12,000 emailing credits, billed monthly
Adds workflows, RSS and AI content tags, realtime engagement tracking, 30-day logs and an SLA. Extra emails cost $0.005625 each. Price rises with contacts.
Campaigns Personal (self-hosted)$7
per month for 1 user, billed monthly
License you install yourself: unlimited contacts, lists and sending nodes, broadcast editor, bounce processing, DKIM and lifetime updates. Community support.
Campaigns Professional (self-hosted)$17
per month for 1 user, billed monthly
Adds segments, drip campaigns, triggers, staff management and a helpdesk. Lifetime updates.
Campaigns Commercial (self-hosted)$27
per month for 10 users, billed monthly
For agencies and resellers: user management, Packages for selling to clients, premium support. Tiers of 25, 100 and unlimited users cost more.
Ways to pay less
Mailcoach
No public discounts listed.
Mumara
- Annual discount
Annual billing saves up to 44%
Mumara Campaigns offers annual billing that the page says saves up to 44% against monthly billing.
Common questions
Which is cheaper, Mailcoach or Mumara?
As of Nov 13, 2026, Mumara is cheaper to start with: $5 a month, against $9.99 a month for Mailcoach. Mailcoach starts at $9.99 per month with 2,000 emails, plus $0.002 per extra email, and Mumara starts at $5 per month at the entry volume (Mumara ONE Essential, billed monthly).
Which has a free plan, Mailcoach or Mumara?
As of Nov 13, 2026, only Mumara has a free plan. Mailcoach does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.