MySiteAuditor vs SEOptimer (2026): which should you pick?
As of Oct 23, 2026, SEOptimer grades higher than MySiteAuditor: 2.6 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
SEOptimer grades higher on value for money, the free plan and ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MySiteAuditor
Embeddable SEO audit forms and branded reports for agencies
SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
Which one is for you
Pick MySiteAuditor if
- Fits if you sell SEO services and want visitors to request an audit on your site
- Works for agencies bringing branded one-page reports to sales calls, in 20 languages
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
- Pricey if you want the lead forms, which need Professional at $65.50 a month billed yearly
- Watch out: conversion tracking and the Zapier and Mailchimp links are Professional only too
- Too light for full-site audits, as Site Crawl stops at 10 pages
- Pricey if you want the API, which is sold separately from $500 a month for 2,500 audits
Pick SEOptimer if
- Fits if you're an agency sending clients audits with your own logo, from White Label at $29.25 a month
- Works for small sites that want a list of on-page fixes in priority order
Look elsewhere if
- Too light for real rank tracking, with 20 keywords and 25 keyword searches on DIY SEO
- Tight if you crawl often, as DIY SEO allows 4 crawls of one site
- Pricey if you want the lead form, webhooks or Zapier, which need Lead Generation at $44.25 a month on yearly billing
- Watch out: local SEO packs from $29 a month, extra GEO audits and the API from $100 a month are separate add-ons
- Not for you if you want to pay with PayPal or use a phone or desktop app, as it takes cards only and runs on the web
How we grade them
| 1.6GPAMySiteAuditorWeak | 2.6GPASEOptimerGood | |
|---|---|---|
| Value for money | DThe audit forms that are the point of it sit on Professional at $65.50 a month billed yearly ($79 monthly), above this category's dearer quarter of $53.25. Starter is $40.50 ($49 monthly) for manual audits without them, and the API is from $500 a month. | BDIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches. |
| Free plan and trial | FNothing free: no free plan and no trial. A 14-day money-back guarantee is the only safety net, and that isn't a trial. | CFree single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO. |
| Features | CPage audits against one keyword on 50+ signals, AI crawler checks in robots.txt, branded reports in 20 languages and embeddable lead forms. The gap: Site Crawl audits at most 10 pages, so it won't replace a full-site crawler. | CPage audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO. |
| Ease of use | CNo rating on record. A report takes about 15 seconds, but you set up your branding and place the forms on your site before any leads come in. | BNo rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order. |
| Platforms and integrations | BWeb, with Zapier and Mailchimp on Professional and an audit API sold separately. No desktop or phone app. | BWeb plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app. |
| Best for | agencies collecting SEO leads through an audit form | branded SEO audits for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MySiteAuditor and SEOptimer. How we grade
Where they differ
- SEOptimer also covers keyword research, rank tracking and backlink analysis.
At a glance
| MySiteAuditor | SEOptimer | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $40.5 per month, billed annually ($49 billed monthly) | $21.75 per month, billed annually ($29 billed monthly) |
| Free plan | None | Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day. |
| Free trial | None listed | 14-day free trial with full access to the plan's features |
| Web | ||
| Browser extension | ||
| Made by | Surge Portfolio, LLC | SEOptimer Pte. Ltd. |
| Price read from | mysiteauditor.com | web.archive.org (not the vendor's own page) |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
MySiteAuditor
- There is no free plan or free trial; the pricing page offers a 14-day money-back guarantee instead.
- Lead forms, conversion tracking and the Zapier and Mailchimp integrations are on Professional only.
- Site Crawl audits at most 10 pages, so it does not replace a full-site crawler.
- The audit API is sold separately, from $500 a month for 2,500 audits.
SEOptimer
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
Key features
MySiteAuditor
- Embeddable audit forms
- Large, slim and small forms for landing pages, home pages and sidebars turn visitors who request an audit into leads. Professional plan only.
- Keyword page audit
- Scores a landing page or article against one target keyword on 50+ SEO signals; a report takes about 15 seconds.
- AI search visibility checks
- Every audit checks whether robots.txt lets GPTBot, ClaudeBot, PerplexityBot and Google-Extended in, and whether an llms.txt file exists.
- Site crawl
- Finds up to 10 pages from the sitemap or internal links, audits them in parallel and lists each page's grade, title and load time.
- Branded reports in 20 languages
- Reports and forms carry your logo, colors and contact details, and can be emailed, downloaded or printed as PDFs.
SEOptimer
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
Plans
MySiteAuditor
Starter Plan$40.5
per month, billed annually ($49 billed monthly)
Unlimited manual audits, site crawl, AI search checks and branded PDF reports. No embeddable lead forms. $490 a year.
Professional Plan$65.5
per month, billed annually ($79 billed monthly)
Adds unlimited embeddable audit forms and leads, conversion tracking, CRM integrations, GDPR options and priority support. $790 a year.
SEOptimer
DIY SEO$21.75
per month, billed annually ($29 billed monthly)
SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.
White Label$29.25
per month, billed annually ($39 billed monthly)
Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.
Lead Generation$44.25
per month, billed annually ($59 billed monthly)
Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.
CustomCustom
Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.
Ways to pay less
MySiteAuditor
- Annual discount
Two months free with annual billing
MySiteAuditor's pricing page lists annual billing as two months free: Starter is $490 a year instead of $49 a month.
SEOptimer
- Annual discount
25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
Common questions
Which is cheaper, MySiteAuditor or SEOptimer?
As of Oct 23, 2026, SEOptimer is cheaper to start with: $21.75 a month, against $40.50 a month for MySiteAuditor. MySiteAuditor starts at $40.5 per month, billed annually ($49 billed monthly), and SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly).
Which has a free plan, MySiteAuditor or SEOptimer?
As of Oct 23, 2026, only SEOptimer has a free plan. MySiteAuditor does not.
Which platforms do MySiteAuditor and SEOptimer run on?
As of Oct 23, 2026, only SEOptimer lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.