Optimise vs Tradedoubler (2026): which should you pick?
As of Nov 13, 2026, Tradedoubler grades higher than Optimise: 2.2 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Tradedoubler grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Tradedoubler
Partner marketing network with a self-serve plan for small brands
Free trial · from €59/mo
Which one is for you
Pick Optimise if
- Fits if you are a large advertiser wanting a managed partnership program
- Works for brands operating in several regions
Look elsewhere if
- Skip it if you want a price, as none is published
- Not for you if you want self-serve, because it reads as a sales-led service
- Watch out: the AI agent features are described only in general terms
- Too light for small shops without a partnership team
Pick Tradedoubler if
- Fits if you are a small brand starting an affiliate program
- Works for stores on Shopify, PrestaShop or WooCommerce
Look elsewhere if
- Watch out: the fee is on top of the commission paid on sales
- Tight if you stay on Start, as partner messages cap at 50 a month
- Skip it if you are a larger brand, as no price is published for those programs
- Watch out: prices are in euros
How we grade them
| 1.6GPAOptimiseWeak | 2.2GPATradedoublerFair | |
|---|---|---|
| Value for money | CNo prices or plans are published, so cost is unconfirmed. | CStart is €59 a month, close to the $69 middle for affiliate tools. Run is €199. |
| Free plan and trial | FNo free plan or trial is listed, so you pay before you can try it. | CThe first month of Grow is free with no contract and 30 days notice. The listing doesn't say a card is needed. Nothing is free after that. |
| Features | CPartner intelligence, growth and insight modules, fraud protection and a control centre. The AI agent features are described only in general terms. | CCommission control, real-time tracking, several partner programs and publisher tools. Larger brands go through a sales route instead. |
| Ease of use | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. | CNo store rating on record. You set up accounts and programs before it does anything, so there is a learning curve. |
| Platforms and integrations | CWeb only, and the listing names no integrations. | BWeb, with Shopify, PrestaShop, WooCommerce and Google Tag Manager. |
| Best for | global partnership marketing run by a service team | a self-serve affiliate platform for brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Optimise and Tradedoubler. How we grade
Where they differ
In commonWebReportsAffiliate trackingPartner payouts
At a glance
| Optimise | Tradedoubler | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | €59 per month (Grow Start), after a free first month |
| Free plan | None | None |
| Free trial | None listed | First month of Grow free, with no contract and 30 days notice |
| Web | ||
| Made by | Optimise Media Group Limited | Tradedoubler |
| Price read from | Not confirmed | tradedoubler.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Optimise
- No prices or plans are published on the pages we read, so cost is unconfirmed.
- The company says it works with over 800 advertisers, which points to a managed, sales-led service rather than self-serve.
- The AI agent features are described only in general terms on the homepage.
Tradedoubler
- Prices on the Grow page are in euros and are charged in addition to the commission paid on sales.
- Larger brands register and are then contacted by the team, so no price is published for those programs.
- The Start plan caps partner inMail messages at 50 a month; unlimited messages need Run.
Key features
Optimise
- PartnerIQ intelligence
- Combines partnership performance data, third-party data and Optimise expertise to feed AI agents that recommend what to do next.
- Growth and Insight modules
- Growth finds and ranks partner opportunities, and Insight shows what is driving value so teams know where to optimize.
- Protect
- Partner compliance and protection tools aimed at spotting compliance, fraud and traffic-quality problems earlier.
- Manage control centre
- Handles everyday actions on partnership campaigns, to cut repetitive work in running complex programs.
- Rewards platform and services
- Lets brands build exclusive offers for partners, with local expert teams and managed service sold alongside the software.
Tradedoubler
- Grow self-service platform
- Small and medium businesses set up a partner program themselves, with integrations for Shopify, PrestaShop, WooCommerce, JavaScript and Google Tag Manager.
- Commission control
- Brands set rates to reward sales, leads or clicks, and choose which publishers to work with using search filters.
- Real-time tracking and reporting
- The dashboard shows campaign performance live, and Tradedoubler automates payments to publishers.
- Several partner programs
- Besides partner programs the site lists influencer marketing, white label or in-house, lead generation and app marketing offers.
- Publisher tools
- Publishers get a program directory, a developer portal and API documentation.
Plans
Optimise
Pricing could not be confirmed. See optimisemedia.com.
Tradedoubler
Start€59
per month, first month free
Grow plan with 50 monthly inMail messages to partners and automatic publisher approvals.
Walk€99
per month
Adds up to 24-hour email support, newsletter promotion to publishers and 250 inMail messages a month.
Run€199
per month
Unrestricted features, unlimited inMail messages and account users, and free setup help from the team.
Common questions
Which is cheaper, Optimise or Tradedoubler?
As of Nov 13, 2026, Optimise has no price we could confirm, and Tradedoubler starts at €59 per month (Grow Start), after a free first month.
Which has a free plan, Optimise or Tradedoubler?
As of Nov 13, 2026, neither Optimise nor Tradedoubler has a free plan. Tradedoubler has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.