Planhat vs Odie (formerly Totango) (2026): which should you pick?
As of Nov 13, 2026, Planhat and Odie (formerly Totango) share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where Planhat grades higher, or platforms, where Odie (formerly Totango) does.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Odie (formerly Totango)
Customer knowledge engine for post-sales and customer success teams
Which one is for you
Pick Planhat if
- Fits if you sell to other businesses and want sales and renewals in one system
- Works for account teams that manage customers over years, not one-off deals
Look elsewhere if
- Not for you if you want a price before talking to sales, as none is published
- Skip it if you have no budget for add-ons, because AI, advanced service, email marketing and portals cost extra
- Not for you if you are a very small team or sell to consumers, as it is built for account-based B2B
- Watch out: onboarding, technical deployment and AI deployment are separate paid services
Pick Odie (formerly Totango) if
- Fits if you run a customer success team that wants one view built from your other systems
- Works for AI agents that can use an MCP server for customer data
Look elsewhere if
- Pricey if you are small: $500 a month and up, sold through sales
- Skip it if you want to pay monthly, as terms start at one year
- Watch out: it was renamed from Totango, and the old pricing page returns an error
- Watch out: AI work in the higher plan draws on a pool of tokens and hours sized with the vendor
How we grade them
| 1.6GPAPlanhatWeak | 1.6GPAOdie (formerly Totango)Weak | |
|---|---|---|
| Value for money | CNo price is published. Every plan and add-on on the pricing page is an enquiry, so there's nothing to compare against the $29 middle for CRM. | DFrom $500 a month for the engine and $1,500 for the Customer Operating System, against a CRM middle of $29. It is a different kind of tool, but this price is in the dearest tenth. |
| Free plan and trial | FNo free plan and no trial on the pages we read. A demo request is the way in. | FNo free plan and no trial on record, so the first step is a demo or a quote. |
| Features | CPipeline, forecasting, email sequences, customer portals and an AI agent. The listing names gaps: the upgraded AI platform, advanced service, email marketing and advanced portals are paid add-ons. | CCustomer knowledge graphs, interview agents, daily AI analysis and an MCP server. It draws on Salesforce, HubSpot and Slack, so it adds to them rather than replacing them. |
| Ease of use | CNo store rating on record. Onboarding, technical and AI deployment are sold as separate services, which says it takes setup. | CNo store rating on record. Its value depends on connecting your systems and sizing the scope with the vendor. |
| Platforms and integrations | CWeb only, with Slack and Claude listed. No apps or desktop version. | BWeb, with Salesforce, HubSpot and Slack links and an MCP server. No desktop or phone app is listed. |
| Best for | B2B teams running sales and customer success together | a customer knowledge engine for post-sales teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Planhat and Odie (formerly Totango). How we grade
Where they differ
- Planhat also covers sales pipeline and reports.
- Odie (formerly Totango) also covers dashboards.
At a glance
| Planhat | Odie (formerly Totango) | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $500 per month and up (Customer Knowledge Engine), yearly terms |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Planhat Inc. | Odie |
| Price read from | Not confirmed | heyodie.ai |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Planhat
- No prices are published: every plan and add-on on the pricing page is an enquiry.
- Several capabilities are paid add-ons: upgraded AI platform, advanced service, email marketing and advanced portals.
- Onboarding, technical deployment and AI deployment are sold as separate services.
- It is built for account-based B2B work rather than very small teams or consumer sales.
Odie (formerly Totango)
- The company says Totango is now Odie; totango.com shows a rebrand notice and the old pricing page returns an error.
- Sold through sales only: the pricing page shows starting prices of $500 a month and $1,500 a month, and the final price depends on scope.
- There is no month-to-month option; terms start at one year, and the vendor says most customers sign for two.
- On-demand AI work in the Customer Operating System draws from an AI Success pool of tokens and service hours that is sized with the vendor.
Key features
Planhat
- Pipeline and forecasting
- The CRM page lists pipeline management, lead routing, lead scoring, deal rooms, funnel analytics and forecasting.
- Email sequencing
- Email sequences and email analytics are listed for sales and account management teams.
- Pi, the customer agent
- Planhat's AI agent works across sales, success, renewals and professional services using your connected customer data.
- Auto-enriched records
- Records are filled in with firmographic, intent and product-usage data to cut manual entry, according to the vendor.
- Automations and playbooks
- Templated and advanced automations, task management and custom pages are in the plan comparison.
- Customer portals
- An Advanced Portals add-on provides a shared space for collaboration with prospects and customers.
Odie (formerly Totango)
- Customer knowledge graphs
- Builds a living knowledge graph for each customer, business unit and employee from company data and the team's own knowledge, and keeps it current.
- Interview agents
- Purpose-built agents interview team members during setup to capture how they decide what to do for a customer.
- Daily AI analysis
- Analyzes CRM, usage, email, call and meeting data every day to predict outcomes and surface signals.
- MCP server
- Lets a company's own AI agents and enterprise LLM read from Odie's customer knowledge.
- Customer Operating System
- An optional workspace with embedded agents, predictive renewal-risk models, workflow automation, a campaign engine and a chat copilot.
Plans
Planhat
Pricing could not be confirmed. See planhat.com.
Odie (formerly Totango)
Customer Knowledge Engine$500
per month and up
Knowledge graphs for customers, business units and employees, plus an MCP server. Priced by graphs kept current and the MCP access fee; sold through sales.
Customer Operating System$1,500
per month and up
AI-guided workspace, renewal-risk models and workflow automation on top of the engine. Priced by portfolio size and analysis depth; sold through sales.
Common questions
Which is cheaper, Planhat or Odie (formerly Totango)?
As of Nov 13, 2026, Planhat has no price we could confirm, and Odie (formerly Totango) starts at $500 per month and up (Customer Knowledge Engine), yearly terms.
Which has a free plan, Planhat or Odie (formerly Totango)?
As of Nov 13, 2026, neither Planhat nor Odie (formerly Totango) has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.