Affinity vs Odie (formerly Totango) (2026): which should you pick?
As of Nov 13, 2026, Affinity and Odie (formerly Totango) share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which platforms you need.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Affinity
Relationship-intelligence CRM for investment and deal teams
Odie (formerly Totango)
Customer knowledge engine for post-sales and customer success teams
Which one is for you
Pick Affinity if
- Fits if you run an investment or advisory firm and track relationships across a team
- Works for teams that want contacts logged from email automatically
Look elsewhere if
- Pricey if you are small: $2,000 per user a year is the floor
- Skip it if you want a free try, because none is listed
- Watch out: Notetaker, AI Chat and the MCP server start on Scale at $2,300; enrichment on Advanced
- Watch out: API calls are capped at 100,000 a month on Scale and Advanced, and extra seats and implementation are add-ons
Pick Odie (formerly Totango) if
- Fits if you run a customer success team that wants one view built from your other systems
- Works for AI agents that can use an MCP server for customer data
Look elsewhere if
- Pricey if you are small: $500 a month and up, sold through sales
- Skip it if you want to pay monthly, as terms start at one year
- Watch out: it was renamed from Totango, and the old pricing page returns an error
- Watch out: AI work in the higher plan draws on a pool of tokens and hours sized with the vendor
How we grade them
| 1.6GPAAffinityWeak | 1.6GPAOdie (formerly Totango)Weak | |
|---|---|---|
| Value for money | D$2,000 per user a year is about $167 a month, well above the $99 where the dearest tenth of CRM tools starts and the $25 middle. | DFrom $500 a month for the engine and $1,500 for the Customer Operating System, against a CRM middle of $29. It is a different kind of tool, but this price is in the dearest tenth. |
| Free plan and trial | FNo free plan and no trial are listed on the pricing page, which sells every tier through sales. | FNo free plan and no trial on record, so the first step is a demo or a quote. |
| Features | CAutomatic activity capture, relationship intelligence, deal pipelines, AI Chat, enrichment and an API. The listing's gap: Notetaker, AI Chat and the MCP server start on Scale, and enrichment on Advanced. | CCustomer knowledge graphs, interview agents, daily AI analysis and an MCP server. It draws on Salesforce, HubSpot and Slack, so it adds to them rather than replacing them. |
| Ease of use | CNo store rating on record. Connecting email, calendar and data sources is part of rolling it out. | CNo store rating on record. Its value depends on connecting your systems and sizing the scope with the vendor. |
| Platforms and integrations | BWeb plus browser extension, with Gmail, Outlook, Slack, Zoom, Teams and Salesforce connections and an API. | BWeb, with Salesforce, HubSpot and Slack links and an MCP server. No desktop or phone app is listed. |
| Best for | relationship intelligence for investment teams | a customer knowledge engine for post-sales teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Affinity and Odie (formerly Totango). How we grade
Price against what you get
Affinity starts at $166.67 a month when paid by the year for each person and scores 2.3 out of 4 on features, ease of use and platforms. Odie (formerly Totango) starts at $500 a month and scores 2.3.
They score the same, and Affinity starts $333.33 a month lower. Of the other CRM tools on the chart, 43 score higher than Affinity for less, and 45 score higher than Odie (formerly Totango) for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Affinity also covers meeting notes, sales pipeline and reports.
- Odie (formerly Totango) also covers workflow automation and dashboards.
At a glance
| Affinity | Odie (formerly Totango) | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $2,000 per user / year, billed annually | $500 per month and up (Customer Knowledge Engine), yearly terms |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Affinity | Odie |
| Price read from | affinity.co | heyodie.ai |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Affinity
- Every tier is quoted through sales, and the page lists no free plan or trial.
- Notetaker, AI Chat, Ascend agents and the MCP server start on Scale; enrichment and automations start on Advanced.
- API calls, including MCP queries, are capped at 100,000 a month on Scale and Advanced; Enterprise is unlimited.
- Collaborator and sync-only seats, and dedicated implementation support, are add-ons.
Odie (formerly Totango)
- The company says Totango is now Odie; totango.com shows a rebrand notice and the old pricing page returns an error.
- Sold through sales only: the pricing page shows starting prices of $500 a month and $1,500 a month, and the final price depends on scope.
- There is no month-to-month option; terms start at one year, and the vendor says most customers sign for two.
- On-demand AI work in the Customer Operating System draws from an AI Success pool of tokens and service hours that is sized with the vendor.
Key features
Affinity
- Automatic activity capture
- Email and calendar sync creates records and logs interactions without manual entry, with sync policies set by admins at team level.
- Relationship intelligence
- A relationship graph and strength score show the warmest path to any contact, and Scale adds inferred connections beyond direct email history.
- Deal pipeline management
- Pipelines with unlimited smart lists for people, organizations and opportunities, plus reporting and analytics.
- AI Chat, Notetaker and Ascend
- Scale and above include conversational access to the pipeline, meeting capture and follow-up, and agents built for private capital.
- Data enrichment
- Affinity's own enrichment is in every plan. Advanced adds PitchBook, Dealroom and Crunchbase data, and PitchBook needs its own subscription.
- Hosted MCP server and API
- The MCP server lets Claude, ChatGPT and other assistants use Affinity data, and API access is capped at 100,000 calls a month below Enterprise.
Odie (formerly Totango)
- Customer knowledge graphs
- Builds a living knowledge graph for each customer, business unit and employee from company data and the team's own knowledge, and keeps it current.
- Interview agents
- Purpose-built agents interview team members during setup to capture how they decide what to do for a customer.
- Daily AI analysis
- Analyzes CRM, usage, email, call and meeting data every day to predict outcomes and surface signals.
- MCP server
- Lets a company's own AI agents and enterprise LLM read from Odie's customer knowledge.
- Customer Operating System
- An optional workspace with embedded agents, predictive renewal-risk models, workflow automation, a campaign engine and a chat copilot.
Plans
Affinity
Essential$2,000
per user / year, billed annually
Automatic email and calendar capture, relationship scoring, firmwide interaction history, deal pipeline tracking and Affinity Labs early access. Sold through sales.
Scale$2,300
per user / year, billed annually
Everything in Essential, plus Notetaker, AI Chat, Ascend agents, the hosted MCP server and inferred network connections. 100,000 API calls a month.
Advanced$2,700
per user / year, billed annually
Everything in Scale, plus enrichment from PitchBook, Dealroom and Crunchbase, company growth insights, packaged integrations and workflow automations.
EnterpriseCustom
Everything in Advanced, plus fund-level permissions, enterprise SSO, custom data retention and unlimited API access.
Odie (formerly Totango)
Customer Knowledge Engine$500
per month and up
Knowledge graphs for customers, business units and employees, plus an MCP server. Priced by graphs kept current and the MCP access fee; sold through sales.
Customer Operating System$1,500
per month and up
AI-guided workspace, renewal-risk models and workflow automation on top of the engine. Priced by portfolio size and analysis depth; sold through sales.
Common questions
Which is cheaper, Affinity or Odie (formerly Totango)?
As of Nov 13, 2026, Affinity starts at $2,000 per user / year, billed annually, and Odie (formerly Totango) starts at $500 per month and up (Customer Knowledge Engine), yearly terms. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Affinity or Odie (formerly Totango)?
As of Nov 13, 2026, neither Affinity nor Odie (formerly Totango) has a free plan.
Which platforms do Affinity and Odie (formerly Totango) run on?
As of Nov 13, 2026, only Affinity lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.