Affinity vs Attio (2026): which should you pick?
As of Nov 12, 2026, Attio grades higher than Affinity: 2.4 against 1.6 out of 4.0.
Checked Oct 4, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Attio grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Affinity
Relationship-intelligence CRM for investment and deal teams
Attio
CRM with a customizable data model, workflows and AI agents
Which one is for you
Pick Affinity if
- Fits if you run an investment or advisory firm and track relationships across a team
- Works for teams that want contacts logged from email automatically
Look elsewhere if
- Pricey if you are small: $2,000 per user a year is the floor
- Skip it if you want a free try, because none is listed
- Watch out: Notetaker, AI Chat and the MCP server start on Scale at $2,300; enrichment on Advanced
- Watch out: API calls are capped at 100,000 a month on Scale and Advanced, and extra seats and implementation are add-ons
Pick Attio if
- Fits if you're a startup and want a CRM you can reshape as the business changes
- Works for VC-backed startups, which can apply for 80% off annual Pro in the first year
Look elsewhere if
- Pricey if you need email sequences or call recording, since both wait for Pro at $79 a user
- Tight if your team is over 10 people, because Plus stops there and only Pro has no seat limit
- Not for you if you lean hard on AI, as agents and workflows burn monthly credits you may have to top up
- Skip it if you want a desktop app, as on a computer it runs in the browser
- Watch out: SAML single sign-on is Enterprise only, at a price set by sales
How we grade them
| 1.6GPAAffinityWeak | 2.4GPAAttioFair | |
|---|---|---|
| Value for money | D$2,000 per user a year is about $167 a month, well above the $99 where the dearest tenth of CRM tools starts and the $25 middle. | DPlus is $35 a user a month on yearly billing, $44 monthly, past the dearer quarter of CRMs and still capped at 10 seats and 5 objects. The parts people buy a CRM for, sequences and call recording, need Pro at $79, over three times the $24 middle. AI and workflows spend credits on top. |
| Free plan and trial | FNo free plan and no trial are listed on the pricing page, which sells every tier through sales. | BFree for up to 3 seats with 50,000 records, contact syncing, data enrichment and 200 email sends per user a month. The caps you'll meet are 3 objects, 3 reports and 100 AI credits a seat each month. |
| Features | CAutomatic activity capture, relationship intelligence, deal pipelines, AI Chat, enrichment and an API. The listing's gap: Notetaker, AI Chat and the MCP server start on Scale, and enrichment on Advanced. | BA data model you can add your own objects to, email and calendar sync, automatic enrichment, workflows, AI agents that research accounts, an assistant that builds records from a prompt, and funnel reports. That covers the job, though how much of it you get is set by plan: objects, reports and records are all capped. |
| Ease of use | CNo store rating on record. Connecting email, calendar and data sources is part of rolling it out. | CNo store rating on record. You decide the shape of your own data model, then connect a mailbox and build the workflows. Records fill themselves in from email, so there's less typing. |
| Platforms and integrations | BWeb plus browser extension, with Gmail, Outlook, Slack, Zoom, Teams and Salesforce connections and an API. | BWeb, iPhone and Android with a Chrome extension for Gmail, but no desktop app: on a computer it runs in the browser. It connects to Gmail, Outlook, Slack, Zapier, Stripe, Segment, Mailchimp and Typeform, and there's a documented API. |
| Best for | relationship intelligence for investment teams | startups that want a CRM they can reshape |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Affinity and Attio. How we grade
Price against what you get
Affinity starts at $166.67 a month when paid by the year for each person and scores 2.3 out of 4 on features, ease of use and platforms. Attio starts at $35 a month for each person and scores 2.7.
Attio scores higher and starts $131.67 a month lower. Of the other CRM tools on the chart, 39 score higher than Affinity for less, and 7 score higher than Attio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Affinity also covers meeting notes, AI agents and reports.
- Attio also covers transcription and workflow automation.
At a glance
| Affinity | Attio | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $2,000 per user / year, billed annually | $35 per user / month, billed annually ($44 billed monthly) |
| Free plan | None | Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows. |
| Free trial | None listed | 14-day free trial of the Pro plan for new workspaces |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Affinity | Attio Ltd. |
| Price read from | affinity.co | attio.com |
| Checked | Nov 12, 2026 | Oct 4, 2026 |
Worth knowing
Affinity
- Every tier is quoted through sales, and the page lists no free plan or trial.
- Notetaker, AI Chat, Ascend agents and the MCP server start on Scale; enrichment and automations start on Advanced.
- API calls, including MCP queries, are capped at 100,000 a month on Scale and Advanced; Enterprise is unlimited.
- Collaborator and sync-only seats, and dedicated implementation support, are add-ons.
Attio
- There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
- Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
- Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
- AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.
Key features
Affinity
- Automatic activity capture
- Email and calendar sync creates records and logs interactions without manual entry, with sync policies set by admins at team level.
- Relationship intelligence
- A relationship graph and strength score show the warmest path to any contact, and Scale adds inferred connections beyond direct email history.
- Deal pipeline management
- Pipelines with unlimited smart lists for people, organizations and opportunities, plus reporting and analytics.
- AI Chat, Notetaker and Ascend
- Scale and above include conversational access to the pipeline, meeting capture and follow-up, and agents built for private capital.
- Data enrichment
- Affinity's own enrichment is in every plan. Advanced adds PitchBook, Dealroom and Crunchbase data, and PitchBook needs its own subscription.
- Hosted MCP server and API
- The MCP server lets Claude, ChatGPT and other assistants use Affinity data, and API access is capped at 100,000 calls a month below Enterprise.
Attio
- Customizable data model
- Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.
- Email and calendar sync with enrichment
- Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.
- Workflows and AI agents
- Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.
- Ask Attio
- An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.
- Call Intelligence and sequences
- Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.
- Reporting
- Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.
Plans
Affinity
Essential$2,000
per user / year, billed annually
Automatic email and calendar capture, relationship scoring, firmwide interaction history, deal pipeline tracking and Affinity Labs early access. Sold through sales.
Scale$2,300
per user / year, billed annually
Everything in Essential, plus Notetaker, AI Chat, Ascend agents, the hosted MCP server and inferred network connections. 100,000 API calls a month.
Advanced$2,700
per user / year, billed annually
Everything in Scale, plus enrichment from PitchBook, Dealroom and Crunchbase, company growth insights, packaged integrations and workflow automations.
EnterpriseCustom
Everything in Advanced, plus fund-level permissions, enterprise SSO, custom data retention and unlimited API access.
Attio
Free$0
Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.
Plus$35
per user / month, billed annually ($44 billed monthly)
Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.
Pro$79
per user / month, billed annually ($99 billed monthly)
Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.
EnterpriseCustom
Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.
Ways to pay less
Affinity
No public discounts listed.
Attio
- Annual discount
Save 20% with annual billing
Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.
- Startups
Startup program: 80% off Pro in year one
VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.
Common questions
Which is cheaper, Affinity or Attio?
As of Nov 12, 2026, Attio is cheaper to start with: $35 a month for each person, against $166.67 a month when paid by the year for each person for Affinity. Affinity starts at $2,000 per user / year, billed annually, and Attio starts at $35 per user / month, billed annually ($44 billed monthly).
Which has a free plan, Affinity or Attio?
As of Nov 12, 2026, only Attio has a free plan. Affinity does not.
Which platforms do Affinity and Attio run on?
As of Nov 12, 2026, only Attio lists iOS and Android apps. Both list a web app and a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.