Salesforce vs Odie (formerly Totango) (2026): which should you pick?

Pick Salesforce if

• Fits if you run a sales team that needs forecasting, territories and lots of customizing
• Works for companies that want sales, service and marketing on one platform

Look elsewhere if

• Pricey if you outgrow Starter, since Pro Suite is $100 a seat, billed yearly, on a contract
• Pricey if you want AI agents, as Agentforce is an add-on from $125 a seat below Max at $550
• Not for you if you want something simple, because commenters keep calling it overly complex
• Tight if you stay free: 2 users, 100 marketing emails a month, and a login every 60 days to keep it
• Watch out: on Pro Suite the API is $25 a seat extra and Flow Builder stops at 5 flows

Pick Odie (formerly Totango) if

• Fits if you run a customer success team that wants one view built from your other systems
• Works for AI agents that can use an MCP server for customer data

Look elsewhere if

• Pricey if you are small: $500 a month and up, sold through sales
• Skip it if you want to pay monthly, as terms start at one year
• Watch out: it was renamed from Totango, and the old pricing page returns an error
• Watch out: AI work in the higher plan draws on a pool of tokens and hours sized with the vendor

Salesforce

• The Free Suite covers only 2 users and 100 marketing emails a month, and stays free only with a login at least every 60 days.
• Only Starter Suite can be billed monthly. Pro Suite, Core, Advanced and Max are billed annually, and Pro Suite requires a contract.
• On Pro Suite the Web Services API costs an extra $25 per user / month and Flow Builder is limited to 5 flows per org.
• Agentforce for Sales is a paid add-on on Core and Advanced, listed from $125 per user / month; only Max includes it.

Odie (formerly Totango)

• The company says Totango is now Odie; totango.com shows a rebrand notice and the old pricing page returns an error.
• Sold through sales only: the pricing page shows starting prices of $500 a month and $1,500 a month, and the final price depends on scope.
• There is no month-to-month option; terms start at one year, and the vendor says most customers sign for two.
• On-demand AI work in the Customer Operating System draws from an AI Success pool of tokens and service hours that is sized with the vendor.

Salesforce

Lead and opportunity management

Leads, accounts, contacts and opportunities are tracked on every edition, with lead routing, duplicate blocking and web-to-lead capture. Quotes, contracts and orders start at Pro Suite.

Forecasting and pipeline inspection

Pro Suite includes sales forecasting. Core and above add advanced forecast and pipeline management, pipeline inspection, opportunity scoring, deal insights and sales territories.

Agentforce AI agents

Agentforce agents take on lead nurturing, prospecting and pipeline management. They are included in Max and listed as an add-on from $125 per user / month on Core and Advanced.

Flow automation

Flow Builder automates sales processes with drag-and-drop steps. Pro Suite allows 5 flows per org, and approval processes start at Core.

Reports, dashboards and Tableau Next

Customizable reports and dashboards are on every edition, including the Free Suite. Tableau Next analytics and advanced reporting features are included from Core.

Slack, mobile and browser access

Every edition connects to Slack. The iPhone, iPad and Android app is included from Starter Suite; offline mobile use and the Sales Cloud Everywhere browser extension start at Pro Suite.

Odie (formerly Totango)

Customer knowledge graphs

Builds a living knowledge graph for each customer, business unit and employee from company data and the team's own knowledge, and keeps it current.

Interview agents

Purpose-built agents interview team members during setup to capture how they decide what to do for a customer.

Daily AI analysis

Analyzes CRM, usage, email, call and meeting data every day to predict outcomes and surface signals.

MCP server

Lets a company's own AI agents and enterprise LLM read from Odie's customer knowledge.

Customer Operating System

An optional workspace with embedded agents, predictive renewal-risk models, workflow automation, a campaign engine and a chat copilot.

Salesforce

• Free Suite$0

  2 user licenses with lead, opportunity and case management, simple email marketing and connected Slack conversations.

• Starter Suite$25

  per user / month, billed monthly or annually

  Lead, account, contact and opportunity management, built-in sales flows and lead routing, email marketing and the mobile app.

• Pro Suite$100

  per user / month, billed annually

  Everything in Starter plus more customization and automation, sales quoting and forecasting, and access to AgentExchange.

• Core$195

  per user / month, billed annually

  Sales Cloud with advanced forecasting and pipeline management, API access, Premier Success, Slack Business+ and Tableau Next.

• Advanced$395

  per user / month, billed annually

  Adds enhanced security, Sales Programs, predictive forecasting, lead scoring, a full sandbox and 1 GB of data storage per user.

• Max$550

  per user / month, billed annually

  Adds Agentforce for Sales, Salesforce Spiff, Sales Planning, Salesforce Maps, Slack Enterprise+ and 2.75M Flex Credits a year.

Odie (formerly Totango)

• Customer Knowledge Engine$500

  per month and up

  Knowledge graphs for customers, business units and employees, plus an MCP server. Priced by graphs kept current and the MCP access fee; sold through sales.

• Customer Operating System$1,500

  per month and up

  AI-guided workspace, renewal-risk models and workflow automation on top of the engine. Priced by portfolio size and analysis depth; sold through sales.

Salesforce

• Nonprofit

  10 free Nonprofit Cloud licenses

  Through the Power of Us Program, eligible nonprofits receive 10 Salesforce Nonprofit Cloud Core licenses at no cost, with discounts on additional licenses.

Odie (formerly Totango)

No public discounts listed.