HubSpot vs Odie (formerly Totango) (2026): which should you pick?

Pick HubSpot if

• Fits if there are one or two of you with under 1,000 contacts and you want to pay nothing
• Works for teams that want sales, marketing and support on the same customer record

Look elsewhere if

• Skip it if you're past 1,000 contacts or 2 users and won't pay, because that's where free stops
• Pricey if you need sequences and custom workflows: Sales Hub Professional is $90 a seat plus $1,500 up front
• Not for you if you want one plain price: it's bundles, hubs, seat types and credits that don't roll over
• Watch out: the $7 Starter offer is for new customers against a $20 list price, and another page says from $15
• Tight if you sell on the road, as reviewers say the phone app does less than the website and there's no desktop app

Pick Odie (formerly Totango) if

• Fits if you run a customer success team that wants one view built from your other systems
• Works for AI agents that can use an MCP server for customer data

Look elsewhere if

• Pricey if you are small: $500 a month and up, sold through sales
• Skip it if you want to pay monthly, as terms start at one year
• Watch out: it was renamed from Totango, and the old pricing page returns an error
• Watch out: AI work in the higher plan draws on a pool of tokens and hours sized with the vendor

HubSpot

• The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
• Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
• Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
• The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.

Odie (formerly Totango)

• The company says Totango is now Odie; totango.com shows a rebrand notice and the old pricing page returns an error.
• Sold through sales only: the pricing page shows starting prices of $500 a month and $1,500 a month, and the final price depends on scope.
• There is no month-to-month option; terms start at one year, and the vendor says most customers sign for two.
• On-demand AI work in the Customer Operating System draws from an AI Success pool of tokens and service hours that is sized with the vendor.

HubSpot

Free CRM tools

Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.

Sales email and meeting tools

Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.

Workflows and sales automation

Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.

Breeze AI and HubSpot Credits

Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.

Calling and conversation tools

Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.

Connected hubs and integrations

The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

Odie (formerly Totango)

Customer knowledge graphs

Builds a living knowledge graph for each customer, business unit and employee from company data and the team's own knowledge, and keeps it current.

Interview agents

Purpose-built agents interview team members during setup to capture how they decide what to do for a customer.

Daily AI analysis

Analyzes CRM, usage, email, call and meeting data every day to predict outcomes and surface signals.

MCP server

Lets a company's own AI agents and enterprise LLM read from Odie's customer knowledge.

Customer Operating System

An optional workspace with embedded agents, predictive renewal-risk models, workflow automation, a campaign engine and a chat copilot.

HubSpot

• Free Tools$0

  Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.

• Starter$20

  per seat / month; new customers from $7, billed annually

  A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.

• Smart CRM Professional$45

  per seat / month, annual commitment ($50 billed monthly)

  CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.

• Smart CRM Enterprise$75

  per seat / month

  CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.

• Sales Hub Professional$90

  per seat / month, annual commitment ($100 billed monthly)

  Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.

• Sales Hub Enterprise$150

  per seat / month

  Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

Odie (formerly Totango)

• Customer Knowledge Engine$500

  per month and up

  Knowledge graphs for customers, business units and employees, plus an MCP server. Priced by graphs kept current and the MCP access fee; sold through sales.

• Customer Operating System$1,500

  per month and up

  AI-guided workspace, renewal-risk models and workflow automation on top of the engine. Priced by portfolio size and analysis depth; sold through sales.

HubSpot

• Other savings

  New-customer Starter offer: from $7 per seat

  For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

• Annual discount

  Lower seat price with an annual commitment

  Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

• Startups

  HubSpot for Startups: up to 90% off

  Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

• Nonprofit

  40% off for eligible nonprofits

  New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.

Odie (formerly Totango)

No public discounts listed.