Profound vs XFunnel (2026): which should you pick?
As of Nov 13, 2026, Profound grades higher than XFunnel: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 and Nov 13, 2026 · graded Oct 23, 2026 and Nov 13, 2026 by ToolGPA
Profound grades higher on the free plan and features. XFunnel grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Free trial · from $99/mo
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick XFunnel if
- Fits if you want a one-time look at how 4 AI engines answer 50 questions about you
- Works for a team that would pay analysts to run the fixes
Look elsewhere if
- Skip it if you need a price before a sales call, as none is published
- Not for you if you want ongoing free monitoring, as the free tier is a one-time audit
- Tight if you are on the free audit: 1 language and 1 region
- Watch out: daily monitoring, SSO and phone support are Enterprise only
- Watch out: Meta AI and DeepSeek are listed as coming soon
How we grade them
| 2.2GPAProfoundFair | 2.0GPAXFunnelFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | CNo price is published for the full platform; it is custom-quoted. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | DOne free audit of 50 queries in one language and region. It is a single run, not an ongoing plan. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | CQuestion research, visibility measurement, citation analysis, experiments and managed services. Daily monitoring, bot detection and technical audits are Enterprise only, and Meta AI and DeepSeek are marked coming soon. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo store rating on record, and it works through an audit and sales process rather than a quick start. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb app with Google Analytics and Slack connections, covering ChatGPT, Gemini, Claude and Perplexity. No desktop or phone apps. |
| Best for | big brands tracking AI answers on many engines | an AI search audit with analyst help |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and XFunnel. How we grade
Where they differ
- Profound also covers AI agents and web analytics.
- XFunnel also covers reports and a/B testing.
In commonWebAI search visibilityContent optimization
At a glance
| Profound | XFunnel | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | Not published |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | Free Starter: a one-time audit of 50 search queries in one language and region |
| Web | ||
| Made by | Profound | XFunnel |
| Price read from | tryprofound.com | xfunnel.ai |
| Checked | Oct 23, 2026 | Nov 13, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
XFunnel
- No prices are published; the full platform is custom-quoted, so the starting price is not shown.
- The free tier is a one-time audit, not an ongoing plan.
- The pricing page lists Meta AI and DeepSeek as coming soon.
- Daily monitoring, bot detection and technical audits are listed for Enterprise only.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
XFunnel
- Question research
- Surfaces the questions users ask, by intent level, with segmentation by region, persona and product.
- Visibility measurement
- Tracks share of voice, competitor ranking and sentiment across AI engines, with persona-level views.
- Response and citation analysis
- Analyzes responses, topics and cited sources to find gaps and high-impact content.
- Experiments and playbooks
- Playbooks and an experimentation platform measure how changes affect visibility.
- Managed services
- Enterprise lists optional AI-first content creation, Reddit engagement, Wikipedia maintenance and an affiliate network, some run through a partner agency.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
XFunnel
Free Starter$0
One-time audit of 50 queries on ChatGPT, Gemini, Claude and Perplexity, with community support.
EnterpriseCustom
Full platform: unlimited queries, daily monitoring, all languages and regions, bot detection, SSO and phone support. Sold through sales.
Common questions
Which is cheaper, Profound or XFunnel?
As of Nov 13, 2026, Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and XFunnel publishes no starting price.
Which has a free plan, Profound or XFunnel?
As of Nov 13, 2026, neither Profound nor XFunnel has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.