Scrunch vs XFunnel (2026): which should you pick?

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Pick XFunnel if

• Fits if you want a one-time look at how 4 AI engines answer 50 questions about you
• Works for a team that would pay analysts to run the fixes

Look elsewhere if

• Skip it if you need a price before a sales call, as none is published
• Not for you if you want ongoing free monitoring, as the free tier is a one-time audit
• Tight if you are on the free audit: 1 language and 1 region
• Watch out: daily monitoring, SSO and phone support are Enterprise only
• Watch out: Meta AI and DeepSeek are listed as coming soon

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

XFunnel

• No prices are published; the full platform is custom-quoted, so the starting price is not shown.
• The free tier is a one-time audit, not an ongoing plan.
• The pricing page lists Meta AI and DeepSeek as coming soon.
• Daily monitoring, bot detection and technical audits are listed for Enterprise only.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

XFunnel

Question research

Surfaces the questions users ask, by intent level, with segmentation by region, persona and product.

Visibility measurement

Tracks share of voice, competitor ranking and sentiment across AI engines, with persona-level views.

Response and citation analysis

Analyzes responses, topics and cited sources to find gaps and high-impact content.

Experiments and playbooks

Playbooks and an experimentation platform measure how changes affect visibility.

Managed services

Enterprise lists optional AI-first content creation, Reddit engagement, Wikipedia maintenance and an affiliate network, some run through a partner agency.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.

XFunnel

• Free Starter$0

  One-time audit of 50 queries on ChatGPT, Gemini, Claude and Perplexity, with community support.

• EnterpriseCustom

  Full platform: unlimited queries, daily monitoring, all languages and regions, bot detection, SSO and phone support. Sold through sales.