PromoRepublic vs Sprout Social (2026): which should you pick?
As of Nov 13, 2026, Sprout Social grades higher than PromoRepublic: 2.2 against 1.8 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
PromoRepublic grades higher on value for money. Sprout Social grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
PromoRepublic
Local marketing platform for franchises and multi-location brands
Sprout Social
Social media management with a shared inbox, listening and reports
Which one is for you
Pick PromoRepublic if
- Fits if you run a franchise or many locations and want posts, reviews and listings together
- Works for agencies reselling local marketing
Look elsewhere if
- Not for you if you want a price up front, since none is published
- Not for you if you have one location, as that isn't its stated audience
- Skip it if you want a free plan or trial, because none is listed
- Watch out: Instagram publishing works for business accounts only, and listings start on Grow
Pick Sprout Social if
- Fits if your social team handles customer questions as much as posts
- Works for companies tying social to Salesforce, Zendesk or HubSpot, at $199 a seat or more
Look elsewhere if
- Pricey if you're a small business: $79 a seat gets no inbox, and the plan with one is $199 a seat
- Tight if you have more than 5 profiles, since unlimited starts at Professional, $299 a seat
- Not for you if you want listening or Premium Analytics included, as both are paid add-ons
- Watch out: the API and help desk integrations need Advanced at $399 a seat a month billed yearly
- Skip it if you want a free plan: there's a 30-day trial, and monthly billing runs $99 to $499 a seat
How we grade them
| 1.8GPAPromoRepublicWeak | 2.2GPASprout SocialFair | |
|---|---|---|
| Value for money | CNo price is published: Build, Grow and Enterprise are all sold by quote, so there's nothing to set against the category's middle of $24.99. | DEssentials is $79 a seat a month billed yearly and covers 5 profiles, so two people pay $158 a month and three $237. That's in this category's dearest tenth, from $99. And that plan has no inbox: Standard, which does, is $199 a seat. |
| Free plan and trial | FNothing free and no trial listed on the pricing page. | CNo free plan, but a 30-day trial with no card needed, twice the usual 14 days here. |
| Features | CPublishing, AI Composer and Assistant, reviews, listings and analytics. Gaps per the listing: listings start on Grow, and AI Agents and white-label app on Enterprise. | BPublishing to 11 networks including Reddit and Snapchat, an inbox that pulls in messages, reviews and WhatsApp, approvals, competitor and paid reports, and an API. Nothing in the listing shows a gap in the core job; listening is an add-on. |
| Ease of use | CNo store rating on record. A multi-location platform with brand assets and locations to set up. | CIts iPhone and iPad app averages 4.2 from about 1,300 ratings, and the full suite takes some setting up across profiles, inbox rules and reports. |
| Platforms and integrations | BWeb plus iOS and Android apps, with Canva, Google Analytics, Power BI and Google Business Profile connections. | BWeb, iPhone and Android, with Salesforce, Zendesk, HubSpot, Canva, Slack, Shopify and Tableau, and the Sprout API on Advanced. No desktop app, which an A needs. |
| Best for | local marketing for franchises and multi-location brands | customer care on social for bigger teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: PromoRepublic and Sprout Social. How we grade
Where they differ
- PromoRepublic also covers templates, review collection and local listings.
- Sprout Social also covers shared inbox.
At a glance
| PromoRepublic | Sprout Social | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $79 per seat / month, billed annually ($99 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 30-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | PromoRepublic | Sprout Social, Inc. |
| Price read from | Not confirmed | sproutsocial.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
PromoRepublic
- No prices are published: Build, Grow and Enterprise are all sold by quote.
- It targets networks of locations, so a single-location business is not its stated audience.
- Listings management starts on Grow, and AI Agents and white-label mobile app on Enterprise.
- Instagram scheduling and publishing is for business accounts only, per its integrations page.
Sprout Social
- There is no free plan, and every seat is charged at the plan's full rate, from $79 a month on Essentials to $399 on Advanced, billed annually.
- Essentials and Standard stop at 5 social profiles; unlimited profiles start at Professional.
- The Sprout API and help desk integrations need Advanced at $399 per seat / month, billed annually.
- Listening and Premium Analytics are paid add-ons from Standard, and Trellis Plus (1,000 AI credits a seat) is $28 per seat a month billed annually, $35 monthly.
Key features
PromoRepublic
- Social publishing and automation
- Calendar, content approval workflows, dynamic fields, a graphics editor and an all-in-one social inbox across locations.
- AI Composer and AI Assistant
- Included on every plan: an AI tool for on-brand content and an assistant for location teams, with AI Agents on Enterprise.
- Reviews management
- Handles reviews and an inbox for Google, Facebook and Instagram from one dashboard.
- Listings management
- Keeps Google and directory listings up to date at scale; this starts on the Grow plan.
- Analytics
- Unified analytics for each location, with leaderboards and benchmarks on Grow and executive dashboards on Enterprise.
- Brand asset management
- A DAM and brand kit store approved assets so franchisees can post on brand.
Sprout Social
- Publishing calendar
- Posts for Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky, Reddit and Snapchat are planned on one calendar, with optimal send times.
- Smart Inbox
- Messages, comments, Messenger and WhatsApp conversations and reviews arrive in one inbox, with tagging from Professional and sentiment on Advanced.
- Approvals and collaboration
- Message approval workflows, calendar notes and a shared asset library, with calendars that can be shared with people outside the account for sign-off.
- Reports and competitor insights
- Profile and post reports on every plan; competitor, tag and paid reports from Professional; team productivity and customer care reports on Advanced.
- Trellis AI agent
- Each seat gets 100 Trellis credits a month for questions about social data. Trellis Plus costs $28 per user a month billed annually ($35 monthly).
- Add-ons
- Listening, Premium Analytics and Employee Advocacy are sold separately on Standard and up, and influencer marketing is a separate product.
Plans
PromoRepublic
Pricing could not be confirmed. See promorepublic.com.
Sprout Social
Essentials$79
per seat / month, billed annually ($99 billed monthly)
Publishing for up to 5 social profiles, optimal send times, profile and post reports, and 100 Trellis AI credits a month.
Standard$199
per seat / month, billed annually ($249 billed monthly)
5 social profiles, the consolidated inbox, collaboration tools, keyword and location monitoring, and review management.
Professional$299
per seat / month, billed annually ($399 billed monthly)
Unlimited social profiles, message tagging, competitor, tag and paid insights, and AI post enhancement.
Advanced$399
per seat / month, billed annually ($499 billed monthly)
AI reply help, inbox sentiment, the Sprout API, help desk integrations, team productivity and customer care reports, and spike alerts.
EnterpriseCustom
A tailored plan with white-glove onboarding, single sign-on setup and priority support.
Ways to pay less
PromoRepublic
No public discounts listed.
Sprout Social
- Annual discount
About 20% off with annual billing
Paying for a year up front brings Standard to $199 a seat a month from $249, Professional to $299 from $399 and Advanced to $399 from $499.
- Nonprofit
Nonprofit pricing on Professional and Advanced
US nonprofits that commit to at least two seats on an annual plan pay $239 a seat a month for Professional and $299 for Advanced.
Common questions
Which is cheaper, PromoRepublic or Sprout Social?
As of Nov 13, 2026, PromoRepublic has no price we could confirm, and Sprout Social starts at $79 per seat / month, billed annually ($99 billed monthly).
Which has a free plan, PromoRepublic or Sprout Social?
As of Nov 13, 2026, neither PromoRepublic nor Sprout Social has a free plan. Sprout Social has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.