Qualtrics vs Voiceform (2026): which should you pick?

Pick Qualtrics if

• Fits if you are a student or researcher running a small survey
• Works for universities and large companies already licensed

Look elsewhere if

• Pricey if you outgrow Free, as the one published paid price is $5,040 a year
• Tight if you need more than 500 responses, 3 active surveys or 8 question types
• Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
• Not for you if you want an easy price check, since other products are quoted through sales

Pick Voiceform if

• Fits if you want people to answer a survey out loud
• Works for interviews that need transcripts and translations

Look elsewhere if

• Skip it if you want a price on the page, because Lite shows none
• Tight if you pass 200 answers a month, as larger limits need a custom plan booked by call
• Watch out: Lite keeps Voiceform's branding on
• Not for you if you want the Nova AI research assistant, which is listed on the custom plan only

Qualtrics

• The free account stops at 500 responses, 3 active surveys and 8 question types.
• The one published paid price is $5,040 a year; other products are quoted through sales.
• Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
• Many universities hold a full license; the free-account page offers a check by .edu address.

Voiceform

• The pricing page shows no dollar price for Voiceform Lite, so cost could not be confirmed.
• Lite includes 200 answers a month, 1 seat and branding that stays on; larger limits need a custom plan booked through a call.
• Access to the Nova AI research assistant is listed on the custom plan only.

Qualtrics

Survey builder and templates

A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.

Distribution

Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.

Analysis and reporting

Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.

AI assistance

A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.

Video and audio feedback

Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.

Connected experience programs

Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.

Voiceform

AI probing

The AI generates follow-up questions to dig deeper on specific topics; Lite includes 40 AI follow-ups a month.

Voice and video answers

Respondents can answer by voice, video, screen recording or text; Lite limits each recording to 2 minutes 30 seconds.

Transcription and translation

Every response is transcribed and translated automatically, with sentiment and theme analysis.

Question types and logic

Multiple choice, NPS, CSAT, Likert, matrix and other question types, with skip logic and branching.

Distribution

Share a link, embed on a web page or mobile app, send by email or SMS, or use Voiceform's respondent pool.

Qualtrics

• Free$0

  500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.

• Strategic Research$420

  per month, billed annually ($5,040 a year)

  23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.

• Enterprise and XM solutionsCustom

  Customer, employee and market research products priced by interactions through a sales request.

Voiceform

Pricing could not be confirmed. See voiceform.com.