Qualtrics vs Voxco (2026): which should you pick?

Pick Qualtrics if

• Fits if you are a student or researcher running a small survey
• Works for universities and large companies already licensed

Look elsewhere if

• Pricey if you outgrow Free, as the one published paid price is $5,040 a year
• Tight if you need more than 500 responses, 3 active surveys or 8 question types
• Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
• Not for you if you want an easy price check, since other products are quoted through sales

Pick Voxco if

• Fits if you run a market research shop with phone and online interviews
• Works for teams that need on-premises hosting

Look elsewhere if

• Not for you if you want a quick poll or form, as it is built for research professionals
• Skip it if you want a price on the page, because each product leads to a request
• Watch out: dialer, panel and text-analysis products are sold separately
• Tight if you want to try first, as no trial or free plan is shown

Qualtrics

• The free account stops at 500 responses, 3 active surveys and 8 question types.
• The one published paid price is $5,040 a year; other products are quoted through sales.
• Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
• Many universities hold a full license; the free-account page offers a check by .edu address.

Voxco

• No prices are published; every product on the pricing page leads to a pricing request, so pricing is unverified.
• It is aimed at research professionals, not casual form or poll use.
• Phone, dialer, panel and text-analysis products are separate Voxco products.
• No free plan or trial is shown.

Qualtrics

Survey builder and templates

A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.

Distribution

Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.

Analysis and reporting

Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.

AI assistance

A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.

Video and audio feedback

Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.

Connected experience programs

Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.

Voxco

Voxco Online

Online surveys with 40-plus question types and real-time response monitoring.

CATI and dialer

Computer-assisted phone interviewing with fieldwork management, plus predictive dialing through Voxco Dialer.

Mobile and offline

Voxco Mobile covers field interviewing, and the Enterprise package spans online, offline and telephone surveys.

Panel and portal

Panel management with panelist activity tracking and customized portals.

Ascribe text analytics

Coding and AI theme extraction for open-ended responses, integrated with the survey platform.

Cloud or on-premises

The vendor says surveys can be deployed on premises or in the cloud, with HIPAA, GDPR, TCPA and SOC 2 compliance claimed.

Qualtrics

• Free$0

  500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.

• Strategic Research$420

  per month, billed annually ($5,040 a year)

  23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.

• Enterprise and XM solutionsCustom

  Customer, employee and market research products priced by interactions through a sales request.

Voxco

Pricing could not be confirmed. See voxco.com.