Sawtooth Software vs Voxco (2026): which should you pick?
As of Nov 13, 2026, Sawtooth Software grades higher than Voxco: 2.4 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Sawtooth Software grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Sawtooth Software
Survey software for conjoint and MaxDiff market research
Which one is for you
Pick Sawtooth Software if
- Fits if you need conjoint or MaxDiff, not a general survey tool
- Works for students and small projects under 50 respondents
Look elsewhere if
- Tight if you run real studies, as the free plan stops at 50 respondents per survey
- Skip it if you want a price list, since Professional and Premier are quote-only
- Skip it if you want monthly billing, as only annual subscriptions are sold
- Watch out: Lighthouse Studio, the Premier tool, is a Windows-installed program
Pick Voxco if
- Fits if you run a market research shop with phone and online interviews
- Works for teams that need on-premises hosting
Look elsewhere if
- Not for you if you want a quick poll or form, as it is built for research professionals
- Skip it if you want a price on the page, because each product leads to a request
- Watch out: dialer, panel and text-analysis products are sold separately
- Tight if you want to try first, as no trial or free plan is shown
How we grade them
| 2.4GPASawtooth SoftwareFair | 1.8GPAVoxcoWeak | |
|---|---|---|
| Value for money | COnly the free plan has a published price; paid plans are by quote, so value sits at C. | CNo prices are published, since every product on the pricing page leads to a pricing request. |
| Free plan and trial | CFree Discover plan: unlimited surveys and questions, conjoint and MaxDiff, up to 50 respondents per survey. | FNo free plan and no trial. You ask for a price. |
| Features | BChoice-based conjoint, MaxDiff, standard questions, analysis, AI open-end help and a respondent panel. Nothing in the listing shows a gap in this narrower job. | BOnline, phone, mobile and offline interviewing, panel management and text analytics, in the cloud or on premises. The listing names no gap in the core job, though phone, panel and text products are bought separately. |
| Ease of use | CNo rating on record. Conjoint design has a learning curve. | CNo store rating on record. Built for research professionals, with setup for interview modes and panels. |
| Platforms and integrations | BWeb plus a Windows program (Lighthouse Studio), with two integrations listed. | CWeb, with mobile and offline interviewing and cloud or on-premises hosting. No integrations or apps are listed on the pages we read. |
| Best for | conjoint and MaxDiff studies | market research firms running phone and online interviews |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sawtooth Software and Voxco. How we grade
Where they differ
- Voxco also covers forms.
At a glance
| Sawtooth Software | Voxco | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | Not published | Not published |
| Free plan | Free plan on Discover: unlimited surveys and questions, choice-based conjoint and MaxDiff, up to 50 respondents per survey. | None |
| Free trial | None listed | None listed |
| Web | ||
| Windows | ||
| Made by | Sawtooth Software | Voxco |
| Price read from | sawtoothsoftware.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Sawtooth Software
- Only the free plan has a published price; Professional and Premier are sold by quote.
- Only annual subscriptions are sold; monthly payment is not offered.
- The free plan stops at 50 respondents per survey.
- Lighthouse Studio (Premier) is a Windows-installed application.
Voxco
- No prices are published; every product on the pricing page leads to a pricing request, so pricing is unverified.
- It is aimed at research professionals, not casual form or poll use.
- Phone, dialer, panel and text-analysis products are separate Voxco products.
- No free plan or trial is shown.
Key features
Sawtooth Software
- Choice-based conjoint
- Design and field conjoint studies to see which features and prices people pick. Advanced conjoint types are in the Premier plan.
- MaxDiff (best-worst scaling)
- Respondents pick best and worst from small sets of items. Up to 120 items per exercise on Discover and up to 2,000 on Lighthouse Studio.
- Standard survey question types
- Multiple choice, grids, open-ends, ranking, constant sum and numeric questions, with skip logic and quotas.
- Built-in analysis
- Real-time reports, crosstabs, key drivers and cluster analysis, with export to SPSS and Excel.
- AI follow-up and open-end analysis
- Smart follow-up questions and open-end analysis are listed in the plan comparison as AI features.
- Respondent panel
- Sawtooth says its panel service reaches over 200 million verified respondents worldwide.
Voxco
- Voxco Online
- Online surveys with 40-plus question types and real-time response monitoring.
- CATI and dialer
- Computer-assisted phone interviewing with fieldwork management, plus predictive dialing through Voxco Dialer.
- Mobile and offline
- Voxco Mobile covers field interviewing, and the Enterprise package spans online, offline and telephone surveys.
- Panel and portal
- Panel management with panelist activity tracking and customized portals.
- Ascribe text analytics
- Coding and AI theme extraction for open-ended responses, integrated with the survey platform.
- Cloud or on-premises
- The vendor says surveys can be deployed on premises or in the cloud, with HIPAA, GDPR, TCPA and SOC 2 compliance claimed.
Plans
Sawtooth Software
Free$0
Discover with up to 50 respondents per survey, unlimited surveys and questions, and choice-based conjoint and MaxDiff.
ProfessionalCustom
Discover with unlimited respondents per survey. Price is by quote; annual subscriptions only.
PremierCustom
Lighthouse Studio for Windows with advanced conjoint and MaxDiff and more customization. Price is by quote.
Voxco
Pricing could not be confirmed. See voxco.com.
Ways to pay less
Sawtooth Software
- Education
Academic pricing for students and educators
Sawtooth lists discounts for students or educators using the software for non-commercial use.
Voxco
No public discounts listed.
Common questions
Which is cheaper, Sawtooth Software or Voxco?
As of Nov 13, 2026, Sawtooth Software publishes no starting price, and Voxco has no price we could confirm.
Which has a free plan, Sawtooth Software or Voxco?
As of Nov 13, 2026, only Sawtooth Software has a free plan. Voxco does not.
Which platforms do Sawtooth Software and Voxco run on?
As of Nov 13, 2026, only Sawtooth Software lists a Windows app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.