Conjointly vs Sawtooth Software (2026): which should you pick?
As of Nov 13, 2026, Sawtooth Software grades higher than Conjointly: 2.4 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Sawtooth Software grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Conjointly
Survey platform with built-in conjoint, MaxDiff and pricing tests
Sawtooth Software
Survey software for conjoint and MaxDiff market research
Which one is for you
Pick Conjointly if
- Fits if you run pricing or concept research and want the methods built in
- Works for teams that share one annual license across members
Look elsewhere if
- Pricey if you work alone, as Professional is $2,895 a year
- Tight if you stay free, since advanced methods stop at 20 responses
- Watch out: panel respondents cost extra, from a $0.55 minimum bid per complete
- Watch out: purchase-order payment needs Ultimate, $10,000 a year and up
- Watch out: a branded respondent domain is a $3,000 a year add-on
Pick Sawtooth Software if
- Fits if you need conjoint or MaxDiff, not a general survey tool
- Works for students and small projects under 50 respondents
Look elsewhere if
- Tight if you run real studies, as the free plan stops at 50 respondents per survey
- Skip it if you want a price list, since Professional and Premier are quote-only
- Skip it if you want monthly billing, as only annual subscriptions are sold
- Watch out: Lighthouse Studio, the Premier tool, is a Windows-installed program
How we grade them
| 2.0GPAConjointlyFair | 2.4GPASawtooth SoftwareFair | |
|---|---|---|
| Value for money | DProfessional is $2,895 a year per team, about $241 a month; spread over five people it is $48 each, and one person pays all of it. Panel respondents cost extra. | COnly the free plan has a published price; paid plans are by quote, so value sits at C. |
| Free plan and trial | CBasic is free with unlimited surveys, questions and team members, but advanced methods stop at 20 responses. | CFree Discover plan: unlimited surveys and questions, conjoint and MaxDiff, up to 50 respondents per survey. |
| Features | BConjoint, MaxDiff, pricing methods, concept and ad testing, respondent sourcing and text analytics. Nothing in the listing shows a gap. | BChoice-based conjoint, MaxDiff, standard questions, analysis, AI open-end help and a respondent panel. Nothing in the listing shows a gap in this narrower job. |
| Ease of use | CNo rating on record. Research design has a learning curve. | CNo rating on record. Conjoint design has a learning curve. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | BWeb plus a Windows program (Lighthouse Studio), with two integrations listed. |
| Best for | conjoint, MaxDiff and pricing research | conjoint and MaxDiff studies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Conjointly and Sawtooth Software. How we grade
Where they differ
- Conjointly also covers templates.
At a glance
| Conjointly | Sawtooth Software | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $2,895 per team / year | Not published |
| Free plan | Basic: unlimited surveys, questions and team members. Advanced methods are limited to 20 responses. | Free plan on Discover: unlimited surveys and questions, choice-based conjoint and MaxDiff, up to 50 respondents per survey. |
| Free trial | None listed | None listed |
| Web | ||
| Windows | ||
| Made by | Conjointly | Sawtooth Software |
| Price read from | conjointly.com | sawtoothsoftware.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Conjointly
- Panel respondents cost extra: self-serve sample has a minimum bid of $0.55 and an average bid of $1.55 per complete.
- Professional is billed annually by credit card only; purchase-order payment needs Ultimate.
- Basic limits advanced methods to 20 responses, so it suits trials rather than live studies.
- A branded respondent domain is a separate $3,000 per year add-on.
Sawtooth Software
- Only the free plan has a published price; Professional and Premier are sold by quote.
- Only annual subscriptions are sold; monthly payment is not offered.
- The free plan stops at 50 respondents per survey.
- Lighthouse Studio (Premier) is a Windows-installed application.
Key features
Conjointly
- Conjoint and MaxDiff
- Generic and brand-specific conjoint, brand-price trade-off and MaxDiff studies are listed among the advanced methods.
- Pricing research methods
- Gabor-Granger, Van Westendorp and Kano model studies are listed on the pricing page alongside conjoint.
- Concept and ad testing
- A/B and monadic tests, five-second tests, claims tests, video tests and dial testing run as ready-made survey types.
- Respondent sourcing
- Buy respondents through Conjointly self-serve sample, request a predefined panel quote, or bring your own sample at no cost.
- Conversational and video surveys
- Conversational surveys cost $0.10 per complete response; video responses are $1.60 per minute, capped at $10 per respondent.
- AI helper and text analytics
- AI-based survey generation and open-end text analytics are offered, the latter at $0.15 per complete response.
Sawtooth Software
- Choice-based conjoint
- Design and field conjoint studies to see which features and prices people pick. Advanced conjoint types are in the Premier plan.
- MaxDiff (best-worst scaling)
- Respondents pick best and worst from small sets of items. Up to 120 items per exercise on Discover and up to 2,000 on Lighthouse Studio.
- Standard survey question types
- Multiple choice, grids, open-ends, ranking, constant sum and numeric questions, with skip logic and quotas.
- Built-in analysis
- Real-time reports, crosstabs, key drivers and cluster analysis, with export to SPSS and Excel.
- AI follow-up and open-end analysis
- Smart follow-up questions and open-end analysis are listed in the plan comparison as AI features.
- Respondent panel
- Sawtooth says its panel service reaches over 200 million verified respondents worldwide.
Plans
Conjointly
Basic$0
Unlimited surveys and questions; advanced methods run with up to 20 responses; limited chat support and AI helper.
Professional$2,895
per team / year, billed annually
All advanced methods without the 20-response cap, up to 2 hours of support consultations a year; credit card only.
Ultimate$10,000
per year and up
Professional plus more research support, payment by purchase order or bank transfer, and pre-purchased credit.
Sawtooth Software
Free$0
Discover with up to 50 respondents per survey, unlimited surveys and questions, and choice-based conjoint and MaxDiff.
ProfessionalCustom
Discover with unlimited respondents per survey. Price is by quote; annual subscriptions only.
PremierCustom
Lighthouse Studio for Windows with advanced conjoint and MaxDiff and more customization. Price is by quote.
Ways to pay less
Conjointly
No public discounts listed.
Sawtooth Software
- Education
Academic pricing for students and educators
Sawtooth lists discounts for students or educators using the software for non-commercial use.
Common questions
Which is cheaper, Conjointly or Sawtooth Software?
As of Nov 13, 2026, Conjointly starts at $2,895 per team / year, and Sawtooth Software publishes no starting price.
Which has a free plan, Conjointly or Sawtooth Software?
As of Nov 13, 2026, both Conjointly and Sawtooth Software have a free plan.
Which platforms do Conjointly and Sawtooth Software run on?
As of Nov 13, 2026, only Sawtooth Software lists a Windows app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.