Conjointly vs QuestionPro (2026): which should you pick?

Pick Conjointly if

• Fits if you run pricing or concept research and want the methods built in
• Works for teams that share one annual license across members

Look elsewhere if

• Pricey if you work alone, as Professional is $2,895 a year
• Tight if you stay free, since advanced methods stop at 20 responses
• Watch out: panel respondents cost extra, from a $0.55 minimum bid per complete
• Watch out: purchase-order payment needs Ultimate, $10,000 a year and up
• Watch out: a branded respondent domain is a $3,000 a year add-on

Pick QuestionPro if

• Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
• Works for field teams that have to collect answers with no connection

Look elsewhere if

• Pricey if you're a small business, since paid plans start at $99 per user a month
• Not for you if you want to pay month by month, as the pricing page shows annual billing only
• Tight if you stay free: 1 user and 200 responses per survey
• Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
• Watch out: the customer and employee experience products are sold separately, with pricing on request

Conjointly

• Panel respondents cost extra: self-serve sample has a minimum bid of $0.55 and an average bid of $1.55 per complete.
• Professional is billed annually by credit card only; purchase-order payment needs Ultimate.
• Basic limits advanced methods to 20 responses, so it suits trials rather than live studies.
• A branded respondent domain is a separate $3,000 per year add-on.

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

Conjointly

Conjoint and MaxDiff

Generic and brand-specific conjoint, brand-price trade-off and MaxDiff studies are listed among the advanced methods.

Pricing research methods

Gabor-Granger, Van Westendorp and Kano model studies are listed on the pricing page alongside conjoint.

Concept and ad testing

A/B and monadic tests, five-second tests, claims tests, video tests and dial testing run as ready-made survey types.

Respondent sourcing

Buy respondents through Conjointly self-serve sample, request a predefined panel quote, or bring your own sample at no cost.

Conversational and video surveys

Conversational surveys cost $0.10 per complete response; video responses are $1.60 per minute, capped at $10 per respondent.

AI helper and text analytics

AI-based survey generation and open-end text analytics are offered, the latter at $0.15 per complete response.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

Conjointly

• Basic$0

  Unlimited surveys and questions; advanced methods run with up to 20 responses; limited chat support and AI helper.

• Professional$2,895

  per team / year, billed annually

  All advanced methods without the 20-response cap, up to 2 hours of support consultations a year; credit card only.

• Ultimate$10,000

  per year and up

  Professional plus more research support, payment by purchase order or bank transfer, and pre-purchased credit.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

Conjointly

No public discounts listed.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.