Conjointly vs SurveyMonkey (2026): which should you pick?
As of Nov 13, 2026, SurveyMonkey grades higher than Conjointly: 2.4 against 2.0 out of 4.0.
Checked Oct 9, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
SurveyMonkey grades higher on ease of use and platforms. They get the same grade on value for money, the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
Conjointly
Survey platform with built-in conjoint, MaxDiff and pricing tests
SurveyMonkey
Online survey and form platform with built-in analysis tools
Which one is for you
Pick Conjointly if
- Fits if you run pricing or concept research and want the methods built in
- Works for teams that share one annual license across members
Look elsewhere if
- Pricey if you work alone, as Professional is $2,895 a year
- Tight if you stay free, since advanced methods stop at 20 responses
- Watch out: panel respondents cost extra, from a $0.55 minimum bid per complete
- Watch out: purchase-order payment needs Ultimate, $10,000 a year and up
- Watch out: a branded respondent domain is a $3,000 a year add-on
Pick SurveyMonkey if
- Fits if you run customer, employee or market research and need statistics on the answers
- Works for a one-off project on the month-to-month Standard plan, at $149 for the month
Look elsewhere if
- Pricey if you only need a simple form, at $39 a month billed annually ($468) for the cheapest yearly plan
- Pricey if you want crosstabs, advanced logic or multilingual surveys, since all wait for Premier at $139 a month
- Tight if you stay free: 10 questions per survey, and the number of viewable responses is only shown after sign-up
- Watch out: paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 for each extra
- Skip it if you're a team of two, as Team plans need 3 users, and Salesforce, Power BI, Tableau and SSO need Enterprise at 5 or more
How we grade them
| 2.0GPAConjointlyFair | 2.4GPASurveyMonkeyFair | |
|---|---|---|
| Value for money | DProfessional is $2,895 a year per team, about $241 a month; spread over five people it is $48 each, and one person pays all of it. Panel respondents cost extra. | DThe cheapest yearly plan is $39 a month, and the parts people come for sit far above this category's $24 middle: crosstabs, advanced logic and multilingual surveys on Premier at $139. Month-to-month means Standard at $149, and extra responses are $0.15 each. |
| Free plan and trial | CBasic is free with unlimited surveys, questions and team members, but advanced methods stop at 20 responses. | CBasic is free with unlimited surveys and Build with AI, but 10 questions per survey is a wall you'll meet at once, and only some of your responses are viewable. How many? SurveyMonkey only says after you sign up. |
| Features | BConjoint, MaxDiff, pricing methods, concept and ad testing, respondent sourcing and text analytics. Nothing in the listing shows a gap. | BIt covers the whole survey job, analysis included: statistical significance, multi-survey analysis, crosstabs and AI that groups open answers into themes, with shared brand assets and roles for teams. Advanced logic and multilingual surveys are Premier-only. |
| Ease of use | CNo rating on record. Research design has a learning curve. | B4.57 from about 2,800 App Store ratings, which clears a B but not the 4.7 a top mark wants. Describe what the survey is for and Build with AI hands you a draft to edit. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | BWeb plus free iPhone and Android apps that create, send and analyze surveys, with Slack, HubSpot, Mailchimp, Teams and Zapier wired in. No desktop app, and Salesforce, Power BI and Tableau are Enterprise only. |
| Best for | conjoint, MaxDiff and pricing research | surveys where the analysis matters as much as the asking |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Conjointly and SurveyMonkey. How we grade
Price against what you get
Conjointly starts at $241.25 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. SurveyMonkey starts at $39 a month and scores 3.0.
SurveyMonkey scores higher and starts $202.25 a month lower. Of the other form and survey tools on the chart, 40 score higher than Conjointly for less, and 1 scores higher than SurveyMonkey for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SurveyMonkey also covers forms.
At a glance
| Conjointly | SurveyMonkey | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $2,895 per team / year | $39 per month, billed annually ($468), for one user |
| Free plan | Basic: unlimited surveys, questions and team members. Advanced methods are limited to 20 responses. | Basic plan: 1 user, unlimited surveys, 10 questions per survey and a limited number of viewable responses per survey. The exact response number is shown only after sign-up. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Conjointly | SurveyMonkey |
| Price read from | conjointly.com | surveymonkey.com |
| Checked | Nov 13, 2026 | Oct 9, 2026 |
Worth knowing
Conjointly
- Panel respondents cost extra: self-serve sample has a minimum bid of $0.55 and an average bid of $1.55 per complete.
- Professional is billed annually by credit card only; purchase-order payment needs Ultimate.
- Basic limits advanced methods to 20 responses, so it suits trials rather than live studies.
- A branded respondent domain is a separate $3,000 per year add-on.
SurveyMonkey
- The free Basic plan allows 10 questions per survey and shows only a limited number of responses per survey.
- Standard Monthly is the only plan billed month to month; the Advantage, Premier and Team plans are billed annually.
- Team plans need at least 3 users. SSO and the Salesforce, Marketo, Power BI and Tableau integrations are Enterprise-only, and Enterprise needs 5 or more users and a demo.
- Paid plans cap responses (1,000 a month on Standard, 15,000 a year on Advantage) and charge $0.15 per extra response.
Key features
Conjointly
- Conjoint and MaxDiff
- Generic and brand-specific conjoint, brand-price trade-off and MaxDiff studies are listed among the advanced methods.
- Pricing research methods
- Gabor-Granger, Van Westendorp and Kano model studies are listed on the pricing page alongside conjoint.
- Concept and ad testing
- A/B and monadic tests, five-second tests, claims tests, video tests and dial testing run as ready-made survey types.
- Respondent sourcing
- Buy respondents through Conjointly self-serve sample, request a predefined panel quote, or bring your own sample at no cost.
- Conversational and video surveys
- Conversational surveys cost $0.10 per complete response; video responses are $1.60 per minute, capped at $10 per respondent.
- AI helper and text analytics
- AI-based survey generation and open-end text analytics are offered, the latter at $0.15 per complete response.
SurveyMonkey
- Build with AI
- Type a prompt that describes the goals of a survey and SurveyMonkey generates a draft to edit and customize. It is listed on the free Basic plan.
- Logic and survey controls
- Skip logic starts on Standard Monthly. Advanced logic, block randomization and multilingual surveys are reserved for the Premier tiers.
- Analyze with AI and Thematic Analysis
- Ask a question to get AI-generated charts and insight summaries, and have open-ended answers grouped into themes. Both start on the Advantage tier.
- Statistical analysis
- Statistical significance and multi-survey analysis come with the Advantage tier, and crosstabs with Premier.
- Team seats and shared assets
- Team plans share brand assets and set user roles and permissions. Full Access seats create and send surveys; Analyst seats view, comment on and analyze shared ones.
- Mobile apps
- Free iOS and Android apps create, send and analyze surveys, with push notifications. The separate SurveyMonkey Anywhere app adds kiosk mode, plus an Offline Mode on Enterprise plans.
Plans
Conjointly
Basic$0
Unlimited surveys and questions; advanced methods run with up to 20 responses; limited chat support and AI helper.
Professional$2,895
per team / year, billed annually
All advanced methods without the 20-response cap, up to 2 hours of support consultations a year; credit card only.
Ultimate$10,000
per year and up
Professional plus more research support, payment by purchase order or bank transfer, and pre-purchased credit.
SurveyMonkey
Basic$0
1 user, unlimited surveys, 10 questions per survey and a limited number of responses per survey, with Build with AI.
Standard Monthly$149
per month, billed monthly
Unlimited questions and 1,000 responses per month, with skip logic, custom design, email invitations and data exports.
Advantage Annual$39
per month, billed annually ($468)
15,000 responses per year, plus payments, statistical significance, multi-survey analysis, Analyze with AI and Thematic Analysis.
Premier Annual$139
per month, billed annually ($1,668)
40,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.
Team Advantage$30
per user / month, billed annually, 3-user minimum
50,000 responses per year, shared brand assets, user roles and account permissions, and the Advantage analysis tools.
Team Premier$92
per user / month, billed annually, 3-user minimum
100,000 responses per year, plus white label branding, advanced logic, multilingual surveys, crosstabs and phone support.
Ways to pay less
Conjointly
No public discounts listed.
SurveyMonkey
- Education
Reduced pricing for students and educators
Students and educators on a free plan in the US and UK can upgrade at reduced prices from a link on the pricing page. Discounts are granted at SurveyMonkey's discretion for one-year periods.
- Nonprofit
Discounts for eligible nonprofits
Nonprofits on a free plan can submit a discount application. Discounts are discretionary, run for one year and cannot be added to an existing paid account.
- By country
Lower price shown to buyers in India
On October 9, 2026 the pricing page read from India showed Advantage Annual at ₹1,999 a month (₹23,988 billed annually); read from the United States the same day it showed $39 a month ($468).
Common questions
Which is cheaper, Conjointly or SurveyMonkey?
As of Nov 13, 2026, SurveyMonkey is cheaper to start with: $39 a month, against $241.25 a month when paid by the year for Conjointly. Conjointly starts at $2,895 per team / year, and SurveyMonkey starts at $39 per month, billed annually ($468), for one user.
Which has a free plan, Conjointly or SurveyMonkey?
As of Nov 13, 2026, both Conjointly and SurveyMonkey have a free plan.
Which platforms do Conjointly and SurveyMonkey run on?
As of Nov 13, 2026, only SurveyMonkey lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.