Conjointly vs Qualtrics (2026): which should you pick?
As of Nov 13, 2026, Qualtrics grades higher than Conjointly: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Qualtrics grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Conjointly
Survey platform with built-in conjoint, MaxDiff and pricing tests
Qualtrics
Survey and experience research platform with a free account
Which one is for you
Pick Conjointly if
- Fits if you run pricing or concept research and want the methods built in
- Works for teams that share one annual license across members
Look elsewhere if
- Pricey if you work alone, as Professional is $2,895 a year
- Tight if you stay free, since advanced methods stop at 20 responses
- Watch out: panel respondents cost extra, from a $0.55 minimum bid per complete
- Watch out: purchase-order payment needs Ultimate, $10,000 a year and up
- Watch out: a branded respondent domain is a $3,000 a year add-on
Pick Qualtrics if
- Fits if you are a student or researcher running a small survey
- Works for universities and large companies already licensed
Look elsewhere if
- Pricey if you outgrow Free, as the one published paid price is $5,040 a year
- Tight if you need more than 500 responses, 3 active surveys or 8 question types
- Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
- Not for you if you want an easy price check, since other products are quoted through sales
How we grade them
| 2.0GPAConjointlyFair | 2.2GPAQualtricsFair | |
|---|---|---|
| Value for money | DProfessional is $2,895 a year per team, about $241 a month; spread over five people it is $48 each, and one person pays all of it. Panel respondents cost extra. | DStrategic Research is $420 a month billed annually, $5,040 a year, far above the category's $66 dearest-tenth line. |
| Free plan and trial | CBasic is free with unlimited surveys, questions and team members, but advanced methods stop at 20 responses. | BFree account: 500 responses, 3 active surveys of up to 30 questions and 8 question types with basic logic. A student or one-off project can live on that. |
| Features | BConjoint, MaxDiff, pricing methods, concept and ad testing, respondent sourcing and text analytics. Nothing in the listing shows a gap. | BSurvey builder, templates, distribution, analysis, AI help and connected experience programs cover the whole job. Quotas, dashboards and workflows are not in the free account. |
| Ease of use | CNo rating on record. Research design has a learning curve. | CNo store rating on record. A large platform with a learning curve for its reports and programs. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | CWeb only, and the listing names no integrations or apps. |
| Best for | conjoint, MaxDiff and pricing research | a free survey account for research and students |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Conjointly and Qualtrics. How we grade
Price against what you get
Conjointly starts at $241.25 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Qualtrics starts at $420 a month and scores 2.3.
They score the same, and Conjointly starts $178.75 a month lower. Of the other form and survey tools on the chart, 40 score higher than Conjointly for less, and 41 score higher than Qualtrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Conjointly also covers templates.
- Qualtrics also covers forms and dashboards.
At a glance
| Conjointly | Qualtrics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $2,895 per team / year | $420 per month, billed annually ($5,040 a year) |
| Free plan | Basic: unlimited surveys, questions and team members. Advanced methods are limited to 20 responses. | Free account: 500 responses, 3 active surveys of up to 30 questions each, 8 question types and basic skip, display and branch logic. |
| Free trial | None listed | 30-day trial of Strategic Research |
| Web | ||
| Made by | Conjointly | Qualtrics |
| Price read from | conjointly.com | qualtrics.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Conjointly
- Panel respondents cost extra: self-serve sample has a minimum bid of $0.55 and an average bid of $1.55 per complete.
- Professional is billed annually by credit card only; purchase-order payment needs Ultimate.
- Basic limits advanced methods to 20 responses, so it suits trials rather than live studies.
- A branded respondent domain is a separate $3,000 per year add-on.
Qualtrics
- The free account stops at 500 responses, 3 active surveys and 8 question types.
- The one published paid price is $5,040 a year; other products are quoted through sales.
- Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
- Many universities hold a full license; the free-account page offers a check by .edu address.
Key features
Conjointly
- Conjoint and MaxDiff
- Generic and brand-specific conjoint, brand-price trade-off and MaxDiff studies are listed among the advanced methods.
- Pricing research methods
- Gabor-Granger, Van Westendorp and Kano model studies are listed on the pricing page alongside conjoint.
- Concept and ad testing
- A/B and monadic tests, five-second tests, claims tests, video tests and dial testing run as ready-made survey types.
- Respondent sourcing
- Buy respondents through Conjointly self-serve sample, request a predefined panel quote, or bring your own sample at no cost.
- Conversational and video surveys
- Conversational surveys cost $0.10 per complete response; video responses are $1.60 per minute, capped at $10 per respondent.
- AI helper and text analytics
- AI-based survey generation and open-end text analytics are offered, the latter at $0.15 per complete response.
Qualtrics
- Survey builder and templates
- A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.
- Distribution
- Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.
- Analysis and reporting
- Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.
- AI assistance
- A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.
- Video and audio feedback
- Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.
- Connected experience programs
- Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.
Plans
Conjointly
Basic$0
Unlimited surveys and questions; advanced methods run with up to 20 responses; limited chat support and AI helper.
Professional$2,895
per team / year, billed annually
All advanced methods without the 20-response cap, up to 2 hours of support consultations a year; credit card only.
Ultimate$10,000
per year and up
Professional plus more research support, payment by purchase order or bank transfer, and pre-purchased credit.
Qualtrics
Free$0
500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.
Strategic Research$420
per month, billed annually ($5,040 a year)
23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.
Enterprise and XM solutionsCustom
Customer, employee and market research products priced by interactions through a sales request.
Common questions
Which is cheaper, Conjointly or Qualtrics?
As of Nov 13, 2026, Conjointly is cheaper to start with: $241.25 a month when paid by the year, against $420 a month for Qualtrics. Conjointly starts at $2,895 per team / year, and Qualtrics starts at $420 per month, billed annually ($5,040 a year).
Which has a free plan, Conjointly or Qualtrics?
As of Nov 13, 2026, both Conjointly and Qualtrics have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.