Qualtrics vs Webropol (2026): which should you pick?

Pick Qualtrics if

• Fits if you are a student or researcher running a small survey
• Works for universities and large companies already licensed

Look elsewhere if

• Pricey if you outgrow Free, as the one published paid price is $5,040 a year
• Tight if you need more than 500 responses, 3 active surveys or 8 question types
• Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
• Not for you if you want an easy price check, since other products are quoted through sales

Pick Webropol if

• Fits if you run employee and customer surveys in Finland, the UK, Sweden, Germany or Belgium, where it has country sites
• Works for organisations that want a whistleblower channel next to their surveys

Look elsewhere if

• Skip it if you want to see a price first, as none is published
• Not for you if you want a free plan or trial, because neither is shown
• Pricey if you need AI text analysis, analytics or hierarchy reporting, which are separate modules
• Watch out: pricing and support run through different country sites

Qualtrics

• The free account stops at 500 responses, 3 active surveys and 8 question types.
• The one published paid price is $5,040 a year; other products are quoted through sales.
• Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
• Many universities hold a full license; the free-account page offers a check by .edu address.

Webropol

• The vendor's pages list no prices or plans, so pricing is unverified; the call to action is booking a demo.
• Pricing, features and support are handled by country sites for Finland, the UK and Ireland, Sweden, Germany and Belgium.
• Several capabilities, such as AI text analysis, analytics and hierarchy, are sold as separate modules.
• No free plan or trial is shown.

Qualtrics

Survey builder and templates

A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.

Distribution

Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.

Analysis and reporting

Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.

AI assistance

A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.

Video and audio feedback

Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.

Connected experience programs

Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.

Webropol

Multichannel collection

Surveys reach respondents by web link, email, SMS, QR code and feedback tablet stands.

Real-time reporting

A BI View shows up-to-date dashboards across an organization and can combine data from different sources.

Modules

Add-on modules include AI text analysis, analytics and hierarchy, plus solutions for case management, whistleblowing, 360 assessment and tests.

Event management

The platform also handles event registration and follow-up.

API integrations and SSO

APIs trigger surveys from CRM, ERP or HR events, and single sign-on is supported.

Accessibility and hosting

The vendor says surveys meet WCAG 2.1 AA and run on ISO 27001 certified servers in the EU or EEA.

Qualtrics

• Free$0

  500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.

• Strategic Research$420

  per month, billed annually ($5,040 a year)

  23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.

• Enterprise and XM solutionsCustom

  Customer, employee and market research products priced by interactions through a sales request.

Webropol

Pricing could not be confirmed. See webropol.com.