ReferralCandy vs Talkable (2026): which should you pick?

Pick ReferralCandy if

• Fits if you want your customers to refer friends for a reward
• Works for stores running a small affiliate or ambassador program next to referrals

Look elsewhere if

• Pricey if referred sales are big on Basic, as its success fee is 10.5% of each referred customer's first three orders
• Tight if you run several stores, as each extra one is $20 a month plus the fee
• Not for you if you want a yearly discount, as billing is month to month only
• Watch out: PayPal, Venmo and bank payouts carry the provider's own fees on top
• Tight if you want a long trial: it's 7 days, and the listing doesn't say whether a card is needed

Pick Talkable if

• Fits if you are an ecommerce brand with $4 million or more in yearly revenue
• Works for brands that want a managed referral program and will sign for 12 months

Look elsewhere if

• Not for you if you are a small shop: the lowest revenue band listed is $4 million a year
• Skip it if you want a price before talking to sales, since none is published
• Watch out: the page states an implementation fee equal to the monthly plan price
• Tight if you want to try it first: no free plan or trial is shown, and the term is 12 months
• Watch out: only Shopify and Attentive are named as integrations

ReferralCandy

• Each plan adds a success fee of 10.5%, 3.5%, 1.5% or 0.25% of referred new customers' first three orders, after discounts and before tax and shipping.
• Each extra store costs $20 a month plus the main store's success-fee rate.
• PayPal, Venmo and bank-transfer payouts carry the provider's own fees; Tremendous cards and store credit do not.
• Billing is month to month only; no yearly price is listed.

Talkable

• No prices are published: the pricing page sorts plans by annual revenue band ($4-20m, $20-40m, $50m+) and asks you to talk to sales.
• The pricing page says there is an implementation fee equal to the monthly plan price, and a 12-month agreement is required.
• The lowest revenue band it lists is $4 million a year, so it is not aimed at very small shops.
• Plan tiers differ mainly in how much customer success time is included, such as check-ins, campaign placements and services hours.

ReferralCandy

Referrals and affiliates in one app

Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.

Store platforms

One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.

Cash or store-credit rewards

Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.

Fraud Center

Exact self-referrals, existing customers and already-referred friends are blocked automatically; close name matches, shared IPs and bursts of referrals are flagged for review.

Integrations and API

Connect Klaviyo, Mailchimp, Omnisend, Recharge and Tremendous, and build on full API access on every plan.

REx AI assistant

An AI helper on every plan sets up referral and affiliate programs, suggests rewards and commissions and explains results; changes apply only once you approve them.

Talkable

Referral campaign types

Post-purchase referral, two-sided and one-sided rewards, tiered rewards, multi-offer promotions and on-site targeting.

Other campaign formats

Influencer campaigns, leaderboards, sweepstakes and giveaways, product sharing (drop-a-hint), and surveys, quizzes and reviews.

Editor and templates

A Liquid campaign editor, HTML/CSS editing, mobile-responsive campaign screens and preconfigured campaign templates.

Testing and reporting

An A/B testing suite, segmentation and a configurable reporting suite, plus a customer dashboard and customer service portal.

Fraud settings

A portal with customizable fraud settings, listed on the vendor's feature list under referral protections.

ReferralCandy

• Basic$39

  per month

  Plus a 10.5% success fee on referred new customers' first three orders. Every feature, unlimited campaigns and full API access.

• Grow$79

  per month

  Plus a 3.5% success fee. For brands growing referral and affiliate revenue; the vendor's example puts $12,000 of referred sales at $499 for the month.

• Scale$249

  per month

  Plus a 1.5% success fee, for high-volume brands where margins matter.

• Enterprise$799

  per month

  Plus a 0.25% success fee, with dedicated onboarding and an account manager.

Talkable

Pricing could not be confirmed. See talkable.com.