Rush Analytics vs Serpstat (2026): which should you pick?

Pick Rush Analytics if

• Fits if you need Yandex rankings next to Google
• Works for tracking brand mentions across several AI assistants against up to 10 rivals

Look elsewhere if

• Tight if you plan audits and content checks on Start, at 50 and 30 credits each against 999 a month
• Skip it if you need Bing or other engines, since it tracks Google and Yandex only
• Not for you if credits put you off, as every task's cost depends on the tool and the keyword count
• Watch out: the API starts at Pro with a single thread, and more than one user at a time needs Agency at $239
• Watch out: the 7-day trial is the only free option, with 200 credits and 2 sites

Pick Serpstat if

• Fits if you want research, tracking and audits in one account from $50 a month on yearly billing
• Works for small agencies that want 3 users and an API on Team at $100 a month

Look elsewhere if

• Skip it if you want a free plan or won't hand over a card: the trial takes $1 to check and renews into a paid plan after 7 days
• Not for you if you need the API, AI tools, keyword lists or JavaScript rendering on a single-user plan, as they start on Team
• Tight if you research all day on Individual, with 100 searches a day shared across site, keyword and backlink lookups
• Pricey if you want white-label reports, which are only on Agency at $410 a month
• Not for you if you want a desktop or phone app; it runs on the web with a browser extension

Rush Analytics

• Every task is paid in credits at a price per keyword that varies by tool, and the cost is shown before the task runs.
• The API starts at Pro with a single thread; more threads and users at once need Agency or Corp.
• The 7-day trial is the only free option; there is no lasting free plan.
• Some tools are priced high in credits: the price list puts a site audit at 50 credits and a content optimizer check at 30, against 999 credits a month on Start.

Serpstat

• Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
• The trial renews into a paid plan automatically after 7 days unless cancelled.
• White-label reports are only on the Agency plan.
• Daily search credits are shared across site, keyword and backlink lookups.

Rush Analytics

Rank tracker

Google and Yandex rankings on desktop and mobile in 60,000+ locations, with up to 10 competitors, visibility charts and position history.

AI Results Tracker

Counts how often ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, DeepSeek and Grok mention your brand, against up to 10 rivals, in 50+ languages.

Keyword research and clustering

Pulls suggestions from Google, YouTube and Yandex, checks search volume and groups keywords into clusters.

Content optimizer and audits

Compares a page's text with what ranks, and site audits flag technical problems such as meta tags, hreflang and crawl errors.

Expired-domain tools

Searches the Web Archive for expired domains, checks their backlinks for spam and restores an archived copy of a site.

API and data imports

Pull rankings through the API, import keywords from Google Search Console or Yandex Metrika, and share projects with clients.

Serpstat

Keyword and site analysis

Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.

Backlink analysis

Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.

Rank Tracker

Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.

Site Audit

Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.

API and MCP

Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.

LLM Brand Monitor

See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.

Rush Analytics

• Start$19

  per month for 999 credits, billed annually ($24 billed monthly)

  For personal use, one user at a time. Rank tracking costs 0.07 credits per keyword checked.

• Pro$39

  per month for 3,499 credits, billed annually ($49 billed monthly)

  For freelancers and small businesses. Rank checks drop to 0.05 credits per keyword, and the API comes with 1 thread.

• Agency$239

  per month for 22,699 credits, billed annually ($299 billed monthly)

  For small agencies: 10 users at a time, 35 API threads and a personal manager.

• Corp$575

  per month for 61,999 credits, billed annually ($719 billed monthly)

  For large companies, online stores and agencies: 20 users at a time, 100 API threads and a personal manager.

Serpstat

• Individual$50

  per month, billed annually ($69 billed monthly)

  1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.

• Team$100

  per month, billed annually ($129 billed monthly)

  3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.

• Team x2$169

  per month, billed annually ($209 billed monthly)

  6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.

• Agency$410

  per month, billed annually ($499 billed monthly)

  30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.

Rush Analytics

• Annual discount

  About 20% off with annual billing

  Rush Analytics' pricing page shows annual plans at about 20% less than monthly: Start is $19 a month instead of $24, and Pro $39 instead of $49.

Serpstat

• Annual discount

  Save up to 27% with annual billing

  Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.

• Nonprofit

  Discounts for nonprofits on request

  Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.