Salla vs SHOPLINE (2026): which should you pick?

Salla

• Merchants selling to customers in Saudi Arabia
• Stores that want an app store and APIs to extend the platform

SHOPLINE

• Retailers selling online, on social channels and in physical shops
• Growing teams that need many staff accounts and stock locations
• Fashion, skincare and kitchenware brands

Salla

• Salla's pricing pages answered with a bot check, so no plan prices were read and none are recorded.
• The help center describes a Special plan for large merchants with an account manager, and installments for annual plans.
• The help center and dashboard are written mainly in Arabic; an English toggle exists on the help site.

SHOPLINE

• SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars.
• Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures).
• The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium.
• Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium.

Salla

Online store management

The help center covers orders, order statuses, invoices, abandoned carts, shipping company integrations and customer complaints in the merchant dashboard.

App store

The Salla App Store holds apps that extend stores, and developers can publish their own apps through the developer portal.

Merchant APIs and webhooks

RESTful merchant APIs and webhooks let outside tools read and manage orders and other store data.

Automations and AI tools

Merchants can build, test and publish automations, share automation templates, and use AI prompt and design tools in the dashboard.

ChatGPT and Claude connections

Help articles explain how to connect a store to ChatGPT and to Claude.

SHOPLINE

Store builder and themes

Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.

Checkout and payments

One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.

Stock across locations

Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.

Online, social and in-store selling

Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system.

Email marketing and automation

SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur.

Reports and analytics

More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential.

Salla

Pricing could not be confirmed. See salla.com.

SHOPLINE

• StarterA$41

  per month, billed annually (A$49 billed monthly)

  Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments.

• EssentialA$108

  per month, billed annually (A$129 billed monthly)

  35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments.

• PremiumA$341

  per month, billed annually (A$409 billed monthly)

  100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments.

• EnterpriseCustom

  Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access.

Salla

No public discounts listed.

SHOPLINE

• Annual discount

  Pay annually to get 2 months free

  On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409.