SE Ranking vs Rank Monitor (2026): which should you pick?

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

Pick Rank Monitor if

• Fits if you track lots of long-tail keywords weekly and only a few key ones daily
• Works for a team that needs many logins, as users and projects are unlimited from Starter

Look elsewhere if

• Pricey if you want white-label reports, as the Agency Package is $99 a month on top of Pro
• Skip it if you don't want to work out costs, as every check spends credits at its own rate
• Tight if you need the API, which is only listed with the Custom plan
• Watch out: AI Brand Monitor is a $105-a-month add-on, and only for Pro and Expert
• Watch out: Lite is sold as a plan for testing, a top-100 crawl costs five times a shallow one, and euro prices show first

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
• Payments are non-refundable except where the service was not delivered as promised.

Rank Monitor

• Credits cover everything: a full top-100 crawl costs five times a shallow one, an AI prompt 5 credits and a social profile 50 credits per check.
• White-label reports, client logins and a branded subdomain need the $99-a-month Agency Package, sold only with Pro and Expert.
• AI Brand Monitor is a $105-a-month add-on for Pro and Expert, and an API connection is listed only with the Custom plan.
• The site shows euro prices first; dollar prices appear through its currency switcher. The old seorankmonitor.com plans from $19 now lead to Rank Monitor.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

Rank Monitor

Credit-based keyword tracking

Set the crawl depth (top 10, 30, 50 or 100) and frequency (daily, every 3 days, weekly or monthly) for each keyword. Keywords and projects are unlimited.

Desktop and mobile rankings

Daily rank updates for desktop and mobile results, with Google algorithm updates plotted on every chart and annotations for your own changes.

AI answer tracking

AI monitors check how a brand appears in ChatGPT and Perplexity answers, and AI Overview tracking shows when Google cites the site.

Share of voice and competitors

Daily share of voice across the top 100 of a keyword set, with the competitors ranking around you picked up automatically.

Social monitor

Follows social profiles and competitor activity on Instagram, Facebook and TikTok, paid for from the same credit pool.

Prospecting tool

Shows which terms a prospective client's site already ranks for, before it is set up as a tracked project.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

Rank Monitor

• Lite$15

  per month for up to 3,000 credits, billed monthly

  Sold as a plan for testing: about 300 keywords or AI prompts tracked every few days. 1 credit buys 1 keyword checked once.

• Starter$49

  per month for up to 27,000 credits, billed monthly

  About 1,400 keywords or prompts, unlimited monitors and users, share of voice, local insights, annotations and AI Overview tracking.

• Pro$129

  per month for up to 98,000 credits, billed monthly

  About 4,900 keywords or prompts, adds AI content suggestions and can take the Agency Package and AI Brand Monitor add-ons.

• Expert$269

  per month for up to 245,000 credits, billed monthly

  About 12,300 keywords or prompts, with a custom domain and AI suggestions at scale.

• CustomCustom

  A custom credit bundle with the Agency Package, a dedicated account manager, a custom domain and an API connection. Sold through sales.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.

Rank Monitor

• Annual discount

  Two months free with yearly billing

  Rank Monitor's pricing page says paying yearly gives two months free, which it puts at about 17% less than paying monthly.