SE Ranking vs TrueRanker (2026): which should you pick?
As of Oct 23, 2026, SE Ranking and TrueRanker share a 2.2 GPA, neither has a free plan, and TrueRanker starts cheaper, at $12.49 a month against $103.20 a month.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
SE Ranking grades higher on features. TrueRanker grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
TrueRanker
Daily rank tracker with AI answer tracking, backlinks and site audits
Which one is for you
Pick SE Ranking if
- Fits if you track lots of keywords daily across several client sites
- Works for small marketing teams who want research, audits and tracking under one login
Look elsewhere if
- Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
- Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
- Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
- Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
- Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app
Pick TrueRanker if
- Fits if you track up to 100 Google keywords and want daily positions by city and device
- Works for marketers who want Google rankings and AI chat citations on one bill
Look elsewhere if
- Tight if you want AI tracking on the lowest plan: Rank Tracker allows 3 prompts a month, they don't roll over, and there's no free plan after the trial
- Pricey if you need Claude, Grok or DeepSeek answers tracked, which start at Pro, $69 a month yearly
- Watch out: white-label reports and a second user start at Pro, and the API and MCP only come with Agency at $129
- Not for you if you're moving from another tracker, since past rankings can't be imported and history starts the day you add a keyword
- Skip it if you need Bing or YouTube rankings, as only Google positions are on record
How we grade them
| 2.2GPASE RankingFair | 2.2GPATrueRankerFair | |
|---|---|---|
| Value for money | DCore is $103.20 a month billed yearly ($129 monthly), and it's the lowest self-serve plan. That's well above this category's middle, for one manager seat with 10 projects and 2,000 keywords tracked daily; extra seats start at $16. | CThe Rank Tracker plan is $12.49 a month for 100 daily keywords on yearly billing, $14.99 monthly. That's between this category's cheaper quarter ($10) and its middle ($19.99). More than 3 AI prompts a month means Starter at $39 yearly, past the dearer quarter ($29). |
| Free plan and trial | CNo free plan, but the 14-day trial needs no card and allows 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. | CNo free plan. There's a 14-day trial of every feature with no card needed, and after that every plan is paid. |
| Features | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. | CDaily Google positions by city and device with SERP features and the Local Pack, AI citation tracking on up to seven engines, backlink monitoring, site audits and Search Console data. The gaps: rankings cover Google only, and past rankings can't be imported. |
| Ease of use | CNo rating on record. Projects, keyword lists and reports all need setting up before the tool pays off. | CNo rating on record. Nothing to install, but you set up projects, keywords, locations, competitors and AI prompts before the numbers mean much. |
| Platforms and integrations | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. | BWeb only, with no desktop or phone app. It links to Search Console, Looker Studio and Sistrix, and has a REST API and MCP access, though only on Agency at $129 a month yearly. |
| Best for | tracking rankings across many client sites | daily Google rankings with AI citation checks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SE Ranking and TrueRanker. How we grade
Where they differ
- SE Ranking also covers keyword research.
- TrueRanker also covers AI search visibility.
At a glance
| SE Ranking | TrueRanker | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $103.20 per month, billed annually ($129 billed monthly) | $12.49 per month for 100 keywords, billed yearly ($14.99 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day | 14-day free trial with full feature access, no credit card required |
| Web | ||
| Made by | SER Acquisition Inc. | TrueRanker S.L. |
| Price read from | seranking.com | trueranker.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
TrueRanker
- There is no free plan; every plan is paid after the 14-day trial, and AI prompt limits reset each billing date without rolling over.
- Starter covers four AI engines; Claude, Grok and DeepSeek need Pro at $69 a month billed yearly.
- White-label reports and extra users start at Pro, and API and MCP access only come with Agency.
- Position history starts the day a keyword is added; past rankings cannot be imported from another tool.
Key features
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
TrueRanker
- Daily Google rank tracking
- Positions are checked daily from a country, province or city, with desktop and mobile as separate rows, SERP features and full history.
- AI visibility tracking
- Tracks whether set prompts cite your brand in ChatGPT, Perplexity, Gemini and Google AI Overviews; Claude, Grok and DeepSeek start at Pro.
- Local Pack positions
- Local Pack rankings are shown on the same keyword row as the organic position, inside the rank tracker rather than on a credit meter.
- Backlink monitor and site audits
- Watches a set number of backlinks for lost or changed links and runs technical site audits, both capped by plan.
- Search Console data and cannibalization
- Search Console metrics join tracked keywords on every plan, along with checks for pages competing for the same query.
- Reports, white label and API
- Scheduled reports on every plan (5 on the cheapest), white-label reports from Pro, and the REST API and MCP access on Agency.
Plans
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
TrueRanker
Rank Tracker$12.49
per month for 100 keywords, billed yearly ($14.99 billed monthly)
Google tracking only: 100 keywords checked daily, 100 backlinks, 3 projects, 100 audits a month and 3 AI prompts a month.
Starter$39
per month for 500 keywords, billed yearly ($46.80 billed monthly)
50 AI prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, 500 backlinks, 3 projects and 3 competitors each. One user.
Pro$69
per month for 1,000 keywords, billed yearly ($82.80 billed monthly)
100 AI prompts on all seven engines, adding Claude, Grok and DeepSeek; 15 projects, white-label reports and 2 users.
Agency$129
per month for 2,000 keywords, billed yearly ($154.80 billed monthly)
200 AI prompts, unlimited projects and competitors, unlimited scheduled reports, 5 users, and API and MCP access.
CustomCustom
Custom keyword, backlink and prompt limits, an uptime SLA, a named support contact and invoiced annual billing, quoted by sales.
Ways to pay less
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
TrueRanker
- Annual discount
Two months free with yearly billing
TrueRanker's pricing page says yearly billing charges ten months for twelve, so Starter is $39 a month instead of $46.80, with the same limits.
Common questions
Which is cheaper, SE Ranking or TrueRanker?
As of Oct 23, 2026, TrueRanker is cheaper to start with: $12.49 a month, against $103.20 a month for SE Ranking. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly), and TrueRanker starts at $12.49 per month for 100 keywords, billed yearly ($14.99 billed monthly).
Which has a free plan, SE Ranking or TrueRanker?
As of Oct 23, 2026, neither SE Ranking nor TrueRanker has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.