Semrush vs Sight AI (2026): which should you pick?
As of Nov 13, 2026, Semrush grades higher than Sight AI: 2.2 against 1.8 out of 4.0.
Checked Nov 2, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Semrush grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Sight AI
AI search visibility, SEO data and agents, also over MCP
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick Sight AI if
- Fits if you track how your brand appears in AI answers and want that and classic rank tracking together
- Works for a small team that wants an agent reachable over MCP
Look elsewhere if
- Pricey if you are one person: Starter is $99 a month and extra seats cost $29 each
- Not for you if you want a free plan: the 7-day trial needs a card
- Watch out: Starter has no site audit, backlink profile, competitor insights or API
- Watch out: credits are shared by articles, checks and chat, and a full visibility check is about 31
- Watch out: annual billing is said to save 20% but its prices were not shown
How we grade them
| 2.2GPASemrushFair | 1.8GPASight AIWeak | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | DStarter is $99 a month for 1 site and 1 seat against a $49 dearer-quarter start for data APIs. The audit, backlinks and REST API need Pro at $199, and extra sites are $59 each. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | DA 7-day free trial with 1,500 AI credits, and a card is required. There is no free plan. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | CAI visibility tracking, keyword research, an SEO suite, an agent, article publishing and outreach. Starter lacks the site audit, backlinks, competitor insights and API, which begin on Pro. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo store rating on record. You connect your site and Search Console, then work out how credits are spent across articles, checks and chat. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb app with an MCP server and a REST API on Pro. Integrations include Search Console, WordPress, Ahrefs, Semrush, HubSpot, Slack and Zapier. |
| Best for | all-in-one SEO research for teams with a budget | AI search visibility tracking and agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and Sight AI. How we grade
Where they differ
- Semrush also covers reports.
- Sight AI also covers long-form writing, AI search visibility and link outreach.
At a glance
| Semrush | Sight AI | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $99 per month for 5,000 AI credits, 1 site and 1 seat |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 7-day free trial on every plan with 1,500 free AI credits; a card is required |
| Web | ||
| Made by | Semrush Holdings | Sight AI |
| Price read from | semrush.com | trysight.ai |
| Checked | Nov 2, 2026 | Nov 13, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Sight AI
- Extra sites cost $59 per month each and extra seats $29 per month each on every plan.
- Credits are shared by articles, visibility checks, research and agent chat; the pricing page puts a full all-platform visibility check at about 31 credits.
- Starter has no site audit, backlink profile, competitor insights or API access; those begin on Pro.
- Annual billing is stated to save 20%, but the annual prices were not shown when the page was read.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Sight AI
- AI visibility tracking
- Checks whether ChatGPT, Claude, Gemini, Perplexity and Grok mention a brand for tracked prompts; Google AI Mode and AI Overviews tracking start on Pro.
- Keyword research and rank tracking
- Basic research on Starter and advanced on Pro, with Google positions checked weekly on Starter and every three days on Pro and Business.
- SEO suite
- From Pro: site audit with fixes, backlink profile, content health, Search Console data and scheduled reports.
- Agent and MCP server
- An agent in the app and in Slack, plus MCP access from Claude, ChatGPT, Cursor and other clients; agents do not take a seat.
- Article writing and publishing
- Writes articles and publishes them to WordPress, Webflow, Framer, Shopify, Wix or HubSpot, costing about 100 credits per article.
- Link outreach
- On Business, an outreach agent and mailbox handle backlink and link-exchange emails, with sends approved by the user.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Sight AI
Starter$99
per month for 5,000 AI credits, billed monthly
1 site, 1 seat, 100 tracked AI prompts and 200 keywords tracked weekly, with MCP access, the agent and article publishing.
Pro$199
per month for 10,000 AI credits, billed monthly
3 sites, 2 seats, unlimited prompts, 1,000 keywords tracked every 3 days, site audit, backlinks and REST API; larger credit sizes go to 20,000.
Business$449
per month for 27,500 AI credits, billed monthly
10 sites, 5 seats, 2,500 keywords, outreach with its own mailbox, white-label reports and priority support; credit sizes go to 65,000.
Enterprise$2,500
per month and up
Custom credit, site and seat pools with guided onboarding and a dedicated success manager, sold through sales.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Sight AI
- Annual discount
Annual billing saves 20%
The pricing FAQ says annual plans save 20% and grant 12 times the monthly credits up front.
Common questions
Which is cheaper, Semrush or Sight AI?
As of Nov 13, 2026, Sight AI is cheaper to start with: $99 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and Sight AI starts at $99 per month for 5,000 AI credits, 1 site and 1 seat.
Which has a free plan, Semrush or Sight AI?
As of Nov 13, 2026, only Semrush has a free plan. Sight AI does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.