Otterly.AI vs Sight AI (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Sight AI if

• Fits if you track how your brand appears in AI answers and want that and classic rank tracking together
• Works for a small team that wants an agent reachable over MCP

Look elsewhere if

• Pricey if you are one person: Starter is $99 a month and extra seats cost $29 each
• Not for you if you want a free plan: the 7-day trial needs a card
• Watch out: Starter has no site audit, backlink profile, competitor insights or API
• Watch out: credits are shared by articles, checks and chat, and a full visibility check is about 31
• Watch out: annual billing is said to save 20% but its prices were not shown

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Sight AI

• Extra sites cost $59 per month each and extra seats $29 per month each on every plan.
• Credits are shared by articles, visibility checks, research and agent chat; the pricing page puts a full all-platform visibility check at about 31 credits.
• Starter has no site audit, backlink profile, competitor insights or API access; those begin on Pro.
• Annual billing is stated to save 20%, but the annual prices were not shown when the page was read.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Sight AI

AI visibility tracking

Checks whether ChatGPT, Claude, Gemini, Perplexity and Grok mention a brand for tracked prompts; Google AI Mode and AI Overviews tracking start on Pro.

Keyword research and rank tracking

Basic research on Starter and advanced on Pro, with Google positions checked weekly on Starter and every three days on Pro and Business.

SEO suite

From Pro: site audit with fixes, backlink profile, content health, Search Console data and scheduled reports.

Agent and MCP server

An agent in the app and in Slack, plus MCP access from Claude, ChatGPT, Cursor and other clients; agents do not take a seat.

Article writing and publishing

Writes articles and publishes them to WordPress, Webflow, Framer, Shopify, Wix or HubSpot, costing about 100 credits per article.

Link outreach

On Business, an outreach agent and mailbox handle backlink and link-exchange emails, with sends approved by the user.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Sight AI

• Starter$99

  per month for 5,000 AI credits, billed monthly

  1 site, 1 seat, 100 tracked AI prompts and 200 keywords tracked weekly, with MCP access, the agent and article publishing.

• Pro$199

  per month for 10,000 AI credits, billed monthly

  3 sites, 2 seats, unlimited prompts, 1,000 keywords tracked every 3 days, site audit, backlinks and REST API; larger credit sizes go to 20,000.

• Business$449

  per month for 27,500 AI credits, billed monthly

  10 sites, 5 seats, 2,500 keywords, outreach with its own mailbox, white-label reports and priority support; credit sizes go to 65,000.

• Enterprise$2,500

  per month and up

  Custom credit, site and seat pools with guided onboarding and a dedicated success manager, sold through sales.

Otterly.AI

No public discounts listed.

Sight AI

• Annual discount

  Annual billing saves 20%

  The pricing FAQ says annual plans save 20% and grant 12 times the monthly credits up front.