Sendcloud vs Shippit (2026): which should you pick?

Pick Sendcloud if

• Fits if you sell from Europe and ship with DPD, GLS or DHL
• Works for shops selling on Bol, Amazon and Etsy alongside their own store

Look elsewhere if

• Pricey if you ship a lot, since every label adds €0.10 on Lite on top of the plan, and €0.15 past the plan's limit
• Not for you if you ship from the US, as its pages only name European countries and the UK
• Tight if you want a branded tracking page or returns portal on Lite, since they start on Growth at €87
• Tight if you stay free, as Free stops at 20 parcels a month, 1 user and 2 shop integrations
• Watch out: Lite allows 3 users, 3 integrations and 5 shipping rules, and postage is paid on top

Pick Shippit if

• Fits if you run a Shopify store and ship under 1,000 parcels a month with one carrier
• Works for stores that want tracking pages and have the budget to grow

Look elsewhere if

• Pricey if you outgrow Lite: Plus is $499 a month for up to 5,000 bookings
• Tight if you use WooCommerce or another platform: Lite lists only Shopify and Shopline
• Watch out: prices look like Australian dollars and exclude GST
• Watch out: SMS is $0.08 a message, extra users $20 a month and returns an add-on

Sendcloud

• Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
• Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
• Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
• The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.

Shippit

• The page quotes prices in dollars, excluding GST, and mentions Australian dollars elsewhere, so treat them as AUD.
• The Lite plan supports one carrier and Shopify or Shopline only; Plus allows up to 5 carriers.
• Managed SMS is $0.08 per message on Plus and $0.05 on Pro, and extra users cost $20 a month.
• Returns, branded tracking, advanced insights and premium support are paid add-ons.

Sendcloud

Carrier choice and rates

Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.

Shop and marketplace integrations

100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.

Shipping rules and pick and pack

Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.

Branded tracking messages

Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.

Returns portal

Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.

Checkout and service points

A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.

Shippit

Carrier selection and rules

Quotes across several carriers at checkout, with shipping rules and AI-assisted carrier allocation on the Plus and Pro plans.

Tracking and notifications

A multi-carrier tracking portal and email notifications on paid plans, with managed SMS billed per message and branded tracking as an add-on.

Returns portal

A self-serve returns portal is sold as an add-on, with a per-return fee shown on the plan comparison.

Fulfilment tools

Bulk label and pick-list printing, barcode scanning and scan-to-search label printing.

Fleet management

NowGo is a separate product for dispatch, route optimisation and driver management.

Sendcloud

• Free€0

  Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract.

• Lite€28

  per month, billed yearly (€35 billed monthly), plus €0.10 per label

  Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages.

• Growth€87

  per month, billed yearly (€109 billed monthly), plus €0.09 per label

  Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support.

• Premium€175

  per month, billed yearly (€219 billed monthly), plus €0.08 per label

  Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics.

• Pro€639

  per month, billed yearly (€799 billed monthly), plus €0.07 per label

  Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales.

• EnterpriseCustom

  Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours.

Shippit

• Lite$0

  Up to 1,000 bookings a month, bring your own carrier, automated label printing, Shopify or Shopline.

• Plus$499

  per month for up to 5,000 bookings

  Quoting across up to 5 carriers, AI carrier selection and rules, tracking and notifications.

• Pro$1,599

  per month for up to 7,500 bookings

  Unlimited carriers, dashboards and data exports, cross-border checkout automation, advanced integrations.

Sendcloud

• Annual discount

  20% off with yearly billing

  Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35.

Shippit

No public discounts listed.