SEOptimer vs WooRank (2026): which should you pick?
As of Oct 24, 2026, SEOptimer grades higher than WooRank: 2.6 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 24, 2026 by ToolGPA
SEOptimer grades higher on value for money, the free plan and ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
WooRank
Website SEO reviews, site crawls and keyword tracking for agencies
Which one is for you
Pick SEOptimer if
- Fits if you're an agency sending clients audits with your own logo, from White Label at $29.25 a month
- Works for small sites that want a list of on-page fixes in priority order
Look elsewhere if
- Too light for real rank tracking, with 20 keywords and 25 keyword searches on DIY SEO
- Tight if you crawl often, as DIY SEO allows 4 crawls of one site
- Pricey if you want the lead form, webhooks or Zapier, which need Lead Generation at $44.25 a month on yearly billing
- Watch out: local SEO packs from $29 a month, extra GEO audits and the API from $100 a month are separate add-ons
- Not for you if you want to pay with PayPal or use a phone or desktop app, as it takes cards only and runs on the web
Pick WooRank if
- Fits if you run SEO checks on small sites and want a plain list of what to fix
- Works for agencies that send prospects branded website reports, from Premium
Look elsewhere if
- Watch out: the 3-day trial puts a $1 hold on your card and turns paid unless you cancel, and there are no refunds after that
- Too light for sites over 2,500 pages on Pro or 10,000 on Premium, where the crawl stops
- Pricey if you want white-label reports or Lead Gen, from Premium at $133.25 a month yearly, or pay monthly, with Pro at $89.99
- Tight if you track a lot, at 1 project and 50 keywords on Pro, while unlimited keywords, full API and SSO are on custom-priced Enterprise
- Watch out: the free extension shows only a basic score, and the page gives Pro 500 API calls a month in one place and 2,500 in another
How we grade them
| 2.6GPASEOptimerGood | 2.0GPAWooRankFair | |
|---|---|---|
| Value for money | BDIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches. | CPro is $53.25 a month billed yearly, or $89.99 monthly, for 1 project and 50 keywords. That sits right on the line for the dearest quarter of technical SEO tools, $53.25, and white-label reports and Lead Gen need Premium at $133.25. |
| Free plan and trial | CFree single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO. | DNo free plan. The 3-day trial puts a $1 hold on your card and turns into a paid plan unless you cancel, with no refunds once it starts. The free browser extension shows only a basic score. |
| Features | CPage audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO. | CInstant SEO reviews with advice, a site crawler, tracking of 50 or 250 keywords, 3 competitors, Core Web Vitals and uptime alerts. The gap: the crawl stops at 2,500 pages on Pro and 10,000 on Premium, so bigger sites outgrow it. |
| Ease of use | BNo rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order. | CNo rating on record. A review of any URL comes back at once, but projects, keywords, competitors and the Google Analytics and Search Console links all need setting up before the tracking says much. |
| Platforms and integrations | BWeb plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app. | BWeb, with a free extension for Chrome, Firefox and Edge, links to Google Analytics, Search Console and Facebook, and a page review API from Pro. Full API access is Enterprise only, and there's no desktop or phone app. |
| Best for | branded SEO audits for agencies | website SEO reviews and agency pitch reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEOptimer and WooRank. How we grade
Where they differ
- SEOptimer also covers keyword research and backlink analysis.
- WooRank also covers page speed.
At a glance
| SEOptimer | WooRank | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $21.75 per month, billed annually ($29 billed monthly) | $53.25 per month, billed yearly ($89.99 billed monthly) |
| Free plan | Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day. | None |
| Free trial | 14-day free trial with full access to the plan's features | 3-day free trial of all features; a $1 card hold is taken and released, and the plan starts unless cancelled |
| Web | ||
| Browser extension | ||
| Made by | SEOptimer Pte. Ltd. | WooRank |
| Price read from | web.archive.org (not the vendor's own page) | woorank.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
SEOptimer
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
WooRank
- The trial lasts 3 days and turns into a paid plan unless cancelled, and WooRank gives no refunds once a subscription starts.
- Site Crawl is capped at 2,500 pages on Pro and 10,000 on Premium, so it suits small and mid-sized sites.
- Full API access, unlimited keywords and SSO need the custom-priced Enterprise plan.
- The free extension shows only a basic score; projects, crawls and keyword tracking need a paid plan.
Key features
SEOptimer
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
WooRank
- Website reviews
- An instant SEO review of any URL with a score and advice on what to fix; reviews are unlimited on paid plans under a fair use policy.
- Site Crawl
- Crawls up to 2,500 or 10,000 pages by plan to find technical SEO issues, with scheduled crawls, filters and CSV export.
- Keyword tracking and competitors
- Track 50 or 250 keywords by plan and compare your site against 3 competitors, with weekly email digests.
- Assistant and Core Web Vitals
- Assistant gives instant feedback on a site, including Core Web Vitals, and uptime alerts warn when the site goes down.
- Browser extension
- A free extension for Chrome, Firefox and Edge shows the basic SEO health and score of any site you visit.
- Agency sales tools
- Premium adds white-label PDF reports with your branding and a Lead Gen tool to help an agency generate leads of its own.
Plans
SEOptimer
DIY SEO$21.75
per month, billed annually ($29 billed monthly)
SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.
White Label$29.25
per month, billed annually ($39 billed monthly)
Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.
Lead Generation$44.25
per month, billed annually ($59 billed monthly)
Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.
CustomCustom
Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.
WooRank
Pro$53.25
per month, billed yearly ($89.99 billed monthly)
1 project, 50 keywords, Site Crawl up to 2,500 pages, 3 competitors, Core Web Vitals, unlimited PDF reports, 500 page review API calls a month (2,500 in the plan details).
Premium$133.25
per month, billed yearly ($199.99 billed monthly)
5 projects, 250 keywords, Site Crawl up to 10,000 pages, 1,000 API calls a month, white-label PDF reports, the Lead Gen tool and priority support.
EnterpriseCustom
Unlimited projects and keywords, full API access, bulk reviews, the Index and benchmarking tool, automations, team access with SSO, phone support.
Ways to pay less
SEOptimer
- Annual discount
25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
WooRank
- Annual discount
4 months free with yearly billing
WooRank's pricing page says yearly billing gets 4 months free: Premium is $133.25 a month billed yearly instead of $199.99 monthly.
- Nonprofit
30% lifetime discount for charities
Non-educational nonprofits with valid charity status get a 30% lifetime discount, requested by email to support.
- Education
Discounts for teachers and students
WooRank offers discounts to teachers and students of accredited higher-education institutions who use it in their courses, on request.
Common questions
Which is cheaper, SEOptimer or WooRank?
As of Oct 23, 2026, SEOptimer is cheaper to start with: $21.75 a month, against $53.25 a month for WooRank. SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly), and WooRank starts at $53.25 per month, billed yearly ($89.99 billed monthly).
Which has a free plan, SEOptimer or WooRank?
As of Oct 23, 2026, only SEOptimer has a free plan. WooRank does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.