SerpBear vs Wincher (2026): which should you pick?
As of Oct 23, 2026, SerpBear and Wincher share a 2.2 GPA, and only SerpBear has a free plan.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
SerpBear grades higher on the free plan. Wincher grades higher on ease of use. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SerpBear
Free open-source Google rank tracker that you host yourself
Free
Wincher
Daily keyword rank tracker with competitor and local tracking
Free trial · from $49/mo
Which one is for you
Pick SerpBear if
- Fits if you're comfortable running a Docker app and want unlimited Google keywords for the price of a scraper
- Works for small sites that want Google positions next to their Search Console visits
Look elsewhere if
- Not for you if you don't want to run a server, as there's no hosted version from the developer, only paid one-click hosts
- Skip it if you need Bing, other engines or AI answers tracked, as it tracks Google only
- Watch out: past ScrapingRobot's free 5,000 searches it's $1.80 per 1,000, and deeper positions take several requests per keyword
- Tight if you want email alerts or keyword research, which need your own SMTP settings and a Google Ads test account
Pick Wincher if
- Fits if you want daily rankings without paying for a full suite
- Works for businesses that track how they rank on Google Maps in a few places
Look elsewhere if
- Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
- Skip it if you need deep keyword research, as tracking is the point here
- Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
- Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
- Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count
How we grade them
| 2.2GPASerpBearFair | 2.2GPAWincherFair | |
|---|---|---|
| Value for money | CThe app is free under the MIT license with no paid edition, but it's only free if you host it, which needs a server or a paid one-click host. Checks run through a scraper: ScrapingRobot's free tier is 5,000 searches a month, then $1.80 per 1,000. | CGraded against other rank trackers. Basic is $49 a month for 500 keywords, about $40.83 a month on yearly billing with its two free months. That's dearer than Ranktracker's $31.20 for the same 500 daily keywords, which also brings backlinks and audits. |
| Free plan and trial | BNothing to pay SerpBear, with unlimited sites and keywords. ScrapingRobot's free tier covers 5,000 searches a month, but deeper positions take several requests each: 20 keywords near position 30, checked daily, use about 1,800. | CNo free plan, but the 7-day trial needs no card. A few free stand-alone tools sit on the site, and refunds cover 7 days on a first purchase. |
| Features | CUnlimited Google tracking with a choice of how many result pages to check, Search Console visits, keyword ideas and volumes, email reports, CSV export and an API. The gap: it tracks Google only, with no other engine on record. | CDaily rankings by device and location with SERP features, 5 competitors per site, a keyword explorer, on-page checks, Google Maps tracking and PDF reports. It does rank tracking fully, but that's a smaller job, and Basic has no API or white-label. |
| Ease of use | DNo rating on record. You deploy it with Docker or on a server, add scraper keys, and set up your own SMTP for email alerts and a Google Ads test account for keyword research. | CNo rating on record. It's aimed at small teams wanting something simple, but you still add sites, keywords, competitors and locations before it tells you much. |
| Platforms and integrations | BWeb only, as an app you host yourself. It works with ScrapingRobot, SerpApi and other scrapers or your own proxies, plus Search Console and Google Ads, and has a built-in API for reporting tools. | BWeb only, linked to Search Console, Looker Studio, Yoast SEO, WordPress and Wix, with an API from Standard. No desktop or phone app. |
| Best for | free self-hosted Google rank tracking | simple daily rank tracking |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SerpBear and Wincher. How we grade
Where they differ
- SerpBear is open source and self-hostable, according to its own site.
- Wincher also covers reports.
In commonWebPublic APIKeyword researchRank tracking
At a glance
| SerpBear | Wincher | |
|---|---|---|
| Pricing | Free | Free trial |
| Starts at | Free | $49 per month for 500 keywords, billed monthly |
| Free plan | The whole app is free under the MIT license with unlimited domains and keywords; you pay only the scraping service you connect, if it charges. | None |
| Free trial | None listed | 7-day free trial, no credit card needed |
| Web | ||
| Made by | Towfiq I. | Wincher |
| Price read from | docs.serpbear.com | wincher.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
SerpBear
- You host and maintain it yourself; there is no hosted service from the developer, only paid one-click hosts such as PikaPods and Elestio.
- Positions come from a scraper: ScrapingRobot's free tier covers 5,000 searches a month, then $1.80 per 1,000; other services charge their own rates.
- Most scrapers now need several requests per keyword for deeper positions: 20 keywords near position 30, checked daily, take about 1,800 a month.
- It tracks Google only. Keyword research needs a Google Ads test account, and email alerts need your own SMTP settings.
Wincher
- There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
- Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
- Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
- Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.
Key features
SerpBear
- Unlimited domains and keywords
- Add as many sites and keywords as you like; the only limit is how many searches your scraper or proxies allow.
- Scrape strategies
- Basic, Custom or Smart strategies, set globally or per domain, decide how many Google pages are checked for each keyword.
- Choice of scraper
- Works with ScrapingRobot, SerpApi, SearchApi, Serper, Serply, ValueSerp, ScrapingAnt, CrazySerp or your own proxy IPs.
- Search Console data
- Shows real visits and impressions for each tracked keyword and surfaces new keywords, top countries and top pages.
- Keyword research
- Linking a Google Ads test account adds monthly search volumes and keyword ideas generated from your site's content.
- Alerts, API and CSV
- Daily, weekly or monthly email reports of position changes, CSV export, and a built-in API for reporting tools such as Google Data Studio.
Wincher
- Daily rank tracking
- Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.
- Competitor tracking
- Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.
- Local rank tracker
- Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.
- Keyword Explorer
- Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.
- On-page checks and content outlines
- An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.
- PDF reports
- On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.
Plans
SerpBear
Self-hosted$0
Open-source app you run yourself with Docker or from the GitHub source, with a SQLite database and no paid edition.
Wincher
Basic$49
per month for 500 keywords, billed monthly
1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.
Standard$89
per month for 1,000 keywords, billed monthly
Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.
Professional$319
per month for 5,000 keywords, billed monthly
Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.
CustomCustom
For tracking more than 50,000 keywords, quoted by the support team.
Ways to pay less
SerpBear
No public discounts listed.
Wincher
- Annual discount
Two months free with annual billing
Wincher's help center says an annual subscription gives two months free compared with paying monthly.
Common questions
Which is cheaper, SerpBear or Wincher?
As of Oct 23, 2026, SerpBear is cheaper to start with: it is free, against $49 a month for Wincher. SerpBear is free, and Wincher starts at $49 per month for 500 keywords, billed monthly.
Which has a free plan, SerpBear or Wincher?
As of Oct 23, 2026, only SerpBear has a free plan. Wincher does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.