SHOPLINE vs Shopyy (2026): which should you pick?

Pick SHOPLINE if

• Fits if you sell online, on social and in your own shops and want one stock count
• Works for a small team that needs separate logins, as Starter allows 5 staff accounts

Look elsewhere if

• Pricey if you want your own payment provider, as Starter adds 2% to those sales
• Tight if you need apps or an API early: the app marketplace starts on Essential at A$108 and APIs on Premium at A$341
• Watch out: prices come from the Australian site in Australian dollars, as the US site answered with a bot check
• Watch out: POS selling is listed under Premium, at A$341 a month on yearly billing
• Skip it if you want a phone or desktop app, as only the web admin is on record

Pick Shopyy if

• Fits if you read Chinese and sell cross-border from a hosted store
• Works for sellers who prefer a yearly fee plus a small commission over per-app charges

Look elsewhere if

• Not for you if you want an English site, as the site and pricing page are in Chinese
• Pricey if your sales grow, because every plan takes a 1.2% to 0.2% commission on top of the yearly fee
• Skip it if you plan several stores, since each extra store needs its own plan
• Watch out: the pricing page still carries a commission-allowance promotion that ended in April 2023

SHOPLINE

• SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars.
• Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures).
• The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium.
• Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium.

Shopyy

• Every plan charges a platform commission on sales (1.2% down to 0.2%) on top of the yearly fee.
• Each additional store needs its own plan; the FAQ says buying several at once can be discounted.
• The site and pricing page are in Chinese, and the pricing page still carries a commission-allowance promotion that ended in April 2023.
• The comparison table shows which features each plan includes as icons, so feature differences between plans were not confirmed.

SHOPLINE

Store builder and themes

Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.

Checkout and payments

One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.

Stock across locations

Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.

Online, social and in-store selling

Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system.

Email marketing and automation

SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur.

Reports and analytics

More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential.

Shopyy

Hosted store, no server needed

The FAQ says Shopyy runs as software as a service, so nothing is installed on your own server, and your own domain can be bound to the store.

Free themes and apps

Official themes and apps carry no separate charge; which ones open up depends on the plan.

Marketing apps

The comparison table lists time-limited promotions, gift offers, bundles, pop-ups, web push notifications and a Facebook ads tool.

Checkout and order tools

Lists a high-conversion checkout, tipping, checkout purchase limits, order export and printing, and 17TRACK parcel tracking.

Digital products and B2B inquiries

The comparison table includes a digital product app and a B2B inquiry feature.

Store types and add-on services

Separate solution pages cover print-on-demand, Amazon marketing sites, small-lot wholesale, B2B company sites, a private-deployment option and translation services.

SHOPLINE

• StarterA$41

  per month, billed annually (A$49 billed monthly)

  Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments.

• EssentialA$108

  per month, billed annually (A$129 billed monthly)

  35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments.

• PremiumA$341

  per month, billed annually (A$409 billed monthly)

  100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments.

• EnterpriseCustom

  Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access.

Shopyy

• Advanced (高级版)$499

  per year, plus a 1.2% platform commission on sales

  Entry plan for new sellers; the page lists a commission-free allowance equal to the plan price ($499).

• Business (商务版)$799

  per year, plus a 0.6% platform commission on sales

  Mid plan with a listed commission-free allowance of $799.

• Enterprise (企业版)$1,599

  per year, plus a 0.4% platform commission on sales

  Higher plan with a listed commission-free allowance of $1,599.

• Flagship (旗舰版)$2,999

  per year, plus a 0.2% platform commission on sales

  Top plan for large stores with a listed commission-free allowance of $2,999.

SHOPLINE

• Annual discount

  Pay annually to get 2 months free

  On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409.

Shopyy

No public discounts listed.