The 404 to 301 Insider’s Guide
Everything we know about 404 to 301 in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
404 to 301
The Insider’s Guide
Free WordPress redirect manager with detailed 404 error logs
Every plan, grade, refund rule and rival among SEO plugins and apps, read from 404 to 301’s own pages.
Made by All in One SEO · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from 404 to 301’s own pages, its app-store listings and our grades. Every fact in it is on 404 to 301’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.0
GPA, above 67 of the 78 other SEO plugins and apps we grade
404 to 301 is a free WordPress plugin, now maintained by the All in One SEO team, for managing redirects and watching 404 errors. Redirects match by exact path, prefix or regular expression, leftover 404s can be sent to a page of your choice, and a deduplicated log shows which broken URLs get traffic and from where. Every feature is free, with no paid edition.
To get you started, here are 8 things to know about 404 to 301, taken from its own pages and our grades.
A catch-all redirect is quick, but prefix and regex rules and the log filters take some learning, and you still write each rule.
- 1
Best for free redirect rules and 404 alerts in WordPress
404 to 301 manages redirects by exact path, prefix or regex, sends leftover 404s wherever you choose and logs broken URLs with email alerts and reports, all free with no paid edition.
- 2
It is free
404 to 301 has no paid plan at all. Everything is free with no license key: exact, prefix and regex redirects, a catch-all 404 redirect, 404 logs with filters, email alerts and reports, CSV import, REST API and WP-CLI.
- 3
It runs on Web
Web.
- 4
Redirect rules
Create 301, 302 or 307 redirects matched by exact path, prefix for moved folders, or regular expression, each with a hit counter and an on/off switch.
- 5
Catch-all 404 redirect
Send every 404 not covered by a rule to the homepage, a chosen page or any URL, with the redirect type you pick.
- 6
404 error logs
Logs URL, referrer, IP, user agent and time, merges repeat hits into one row, and filters by referrer source, request type, status and date.
- 7
A 3.0 GPA, above 67 of 78
That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
404 to 301 is free, so making your own would save you nothing.
404 to 301 at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- All in One SEO, since 2014
- Category
- SEO Plugins & Apps
- Our grade
- 3.0 GPA, very good
The report card
Best for free redirect rules and 404 alerts in WordPress
404 to 301 manages redirects by exact path, prefix or regex, sends leftover 404s wherever you choose and logs broken URLs with email alerts and reports, all free with no paid edition. It only does redirects and 404s, though, with no .htaccess rules or Search Console crawl data, and it needs WordPress 6.6 or later.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Free with no license key or paid edition: redirect rules, the catch-all 404 redirect, logs, email reports, CSV import, REST API and WP-CLI all come from WordPress.org at no cost. |
| Free plan and trial | A | Every feature ships free, so there's no cap or locked feature to run into. The listing points to AIOSEO Pro for the few things it leaves out. |
| Features | C | Exact, prefix and regex redirects with hit counters, a catch-all 404 redirect, merged 404 logs, email alerts and reports, slug change redirects and CSV import. It does redirects fully, but that's a smaller job: no titles, sitemaps or schema. |
| Ease of use | C | No rating on record. A catch-all redirect is quick, but prefix and regex rules and the log filters take some learning, and you still write each rule. |
| Platforms and integrations | B | Web only, inside WordPress, with a REST API for every admin action, WP-CLI commands and WordPress Site Health. No standalone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who 404 to 301 is for
- Fits if a site move needs prefix or regex redirects for whole folders
- Works for admins who want 404 reports by email instead of checking a dashboard
Who it is not for
- Skip it if your site isn't on WordPress 6.6 or later
- Too light for your whole SEO setup, as titles, sitemaps and schema need another plugin
- Watch out: full-site and .htaccess redirect rules and Search Console crawl error data aren't included
- Watch out: the 404 logs record visitor IP addresses unless you switch on IP masking
Good to know
Good for
- Site migrations that need prefix or regex redirects
- Finding the broken URLs that visitors and crawlers really hit
- Admins who want 404 reports by email instead of checking a dashboard
Worth knowing
- It runs only inside WordPress and handles redirects and 404s only; titles, sitemaps and schema need an SEO plugin.
- Full-site and .htaccess redirect rules and Search Console crawl error data are not included; the listing points to AIOSEO Pro for them.
- 404 logs record visitor IP addresses unless IP masking is switched on.
- The current version needs WordPress 6.6 or later.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
404 to 301 is free to use.
Every feature ships free, so there's no cap or locked feature to run into.
Free
$0
The whole plugin from WordPress.org, with every feature included and no paid upgrade of its own.
The free plan
Everything is free with no license key: exact, prefix and regex redirects, a catch-all 404 redirect, 404 logs with filters, email alerts and reports, CSV import, REST API and WP-CLI.
Read from wordpress.org on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Free WordPress redirect manager with detailed 404 error logs. Here is what it does, as its own site describes it, and what it covers: open source, public API, reports.
It does redirects fully, but that's a smaller job: no titles, sitemaps or schema.
- Redirect rules
- Create 301, 302 or 307 redirects matched by exact path, prefix for moved folders, or regular expression, each with a hit counter and an on/off switch.
- Catch-all 404 redirect
- Send every 404 not covered by a rule to the homepage, a chosen page or any URL, with the redirect type you pick.
- 404 error logs
- Logs URL, referrer, IP, user agent and time, merges repeat hits into one row, and filters by referrer source, request type, status and date.
- Alerts and reports
- Email alerts when a broken URL passes a hit threshold, and daily, weekly or monthly reports with the log attached as a CSV.
- Slug change redirects
- Writes a redirect automatically when a post or page is renamed, and can stop WordPress guessing at the closest post for unknown URLs.
- Import, export and APIs
- Bulk CSV import with a preview and duplicate check, CSV log export, settings as JSON, a REST API for every admin action and WP-CLI commands.
Where it runs
- Web
What it works with
- WP-CLI
- WordPress Site Health
404 to 301 is made by All in One SEO, and has been around since 2014.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
67/78
Other SEO plugins and apps it is graded above
404 to 301's GPA of 3.0 is higher than 67 of the 78 other SEO plugins and apps we grade, and level with 8.
It stands best on free plan and trial (A, above 63 of 78) and worst on ease of use (C, above 0).
404 to 301 has no paid plan.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. 404 to 301’s own letter is outlined.
- AValue for moneyAbove 53 of 78
- AFree plan and trialAbove 63 of 78
- CFeaturesAbove 9 of 78
- CEase of useAbove 0 of 78
- BPlatforms and integrationsAbove 31 of 78
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. 404 to 301 is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
404 to 301 is free, so making your own would save you nothing.
It is one of the better ones too: its GPA of 3.0 is higher than 67 of the 78 other SEO plugins and apps we grade.
What you could make
- Reports: an app builder makes this well.
What you could not
- It plugs into other products, WP-CLI and WordPress Site Health among them, and has an API.
What this rests on. 404 to 301’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Redirection, 301 Redirects - Redirect Manager, Simple 301 Redirects by BetterLinks, All in One SEO (AIOSEO) and Rank Math
The 5 tools 404 to 301 is most often weighed against, with where each one differs from it.
- 3.0GPA
Redirection
Free
Free WordPress plugin for managing 301 redirects and 404 errors.
- 404 to 301 also covers reports.
- 2.8GPA
301 Redirects - Redirect Manager
Free plan · from $9.99/mo
WordPress plugin for 301, 302 and 307 redirects with a 404 error log.
- 301 Redirects - Redirect Manager can be bought with a one-time purchase.
- 2.6GPA
Simple 301 Redirects by BetterLinks
Free
Free, minimal WordPress plugin for 301 redirects and wildcards.
- Simple 301 Redirects by BetterLinks is self-hostable, according to its own site.
- 404 to 301 also covers reports.
- 2.8GPA
All in One SEO (AIOSEO)
Free plan · from $99/yr
WordPress SEO plugin with schema, redirects, link suggestions and AI.
- 404 to 301 is open source, according to its own site.
- 404 to 301 also covers reports.
- All in One SEO (AIOSEO) also covers rank tracking, site audit, content optimization, schema markup and internal linking.
- 3.0GPA
Rank Math
Free plan · from €8.99/mo
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking.
- 404 to 301 is open source, according to its own site.
- Rank Math also covers rank tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is 404 to 301 free?
Yes. 404 to 301 is free to use.
How much does 404 to 301 cost?
404 to 301 lists one plan. Free: $0.
What platforms does 404 to 301 work on?
404 to 301 is available on Web.
Does 404 to 301 have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. 404 to 301 is listed for Web.
Does 404 to 301 have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. 404 to 301 is listed for Web.
Is 404 to 301 open source?
Yes. 404 to 301 is open source, according to its own site.
Does 404 to 301 have an API?
Yes. 404 to 301 offers a public API, according to its own site.
What does 404 to 301 integrate with?
404 to 301's listing names WP-CLI and WordPress Site Health. A listing names up to eight integrations, so it may connect to more.
Who makes 404 to 301?
404 to 301 is made by All in One SEO. It dates from 2014.
What are the alternatives to 404 to 301?
The closest alternatives to 404 to 301 in our directory are Redirection, 301 Redirects - Redirect Manager, Simple 301 Redirects by BetterLinks, All in One SEO (AIOSEO) and Rank Math.
How does 404 to 301 compare with other SEO plugins and apps?
404 to 301's GPA of 3.0 is higher than 67 of the 78 other SEO plugins and apps we grade, and level with 8.
Is 404 to 301 good value for money?
ToolGPA grades 404 to 301 A for value for money. 404 to 301 has no paid plan.
Could I make my own version of 404 to 301?
404 to 301 is free, so making your own would save you nothing. It is one of the better ones too: its GPA of 3.0 is higher than 67 of the 78 other SEO plugins and apps we grade.
Where this guide comes from
The prices, plans, platforms and features were read from 404 to 301’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from the plugin's WordPress.org page, kept by the All in One SEO team, on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by All in One SEO. Prices change, so check wordpress.org before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- 404 to 301, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/404-to-301
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "404 to 301: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/404-to-301
Know someone choosing between SEO plugins and apps?
Send them this guide: toolgpa.com/tools/404-to-301/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO plugins and apps after 404 to 301, each with an Insider's Guide of its own.
- SEO Plugins & Apps Insider's GuideEvery one of the 79 SEO plugins and apps we grade, compared
- Slim SEO Insider's GuideWordPress SEO plugin that sets meta tags and schema with no setup3.4 GPA
- SmartCrawl Insider's GuideWordPress SEO plugin from WPMU DEV with audits, schema and autolinks3.2 GPA
- XML Sitemap Generator for Google Insider's GuideFree WordPress plugin that builds and updates XML and HTML sitemaps3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what 404 to 301’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. 404 to 301 is a trademark of its owner, and this guide is not made, paid for or approved by All in One SEO. Prices and plans change: check wordpress.org before you buy.