The Adobe Brand Visibility Insider’s Guide
Everything we know about Adobe Brand Visibility in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Adobe Brand Visibility
The Insider’s Guide
Adobe's AI visibility tool, formerly LLM Optimizer, with Semrush data
Every plan, grade, refund rule and rival among AI search visibility tools, read from Adobe Brand Visibility’s own pages.
Made by Adobe · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Adobe Brand Visibility’s own pages, its app-store listings and our grades. Every fact in it is on Adobe Brand Visibility’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 29 of the 157 other AI search visibility tools we grade
Adobe Brand Visibility, the new name for Adobe LLM Optimizer, tracks how often a brand is mentioned and cited in AI answers and benchmarks it against competitors, now with Semrush search-demand data built in. It suggests content and technical fixes and can push some of them live at the CDN, so AI crawlers see them without page edits. It also reports traffic from AI agents and from AI citations.
To get you started, here are 8 things to know about Adobe Brand Visibility, taken from its own pages and our grades.
On AEM Cloud the edge fixes are self-serve, but on any other CDN your IT team has to set them up.
- 1
Best for Adobe Experience Manager sites tracking AI answers
If you're not on Adobe already, look elsewhere.
- 2
You can try it first
Free trial for AEM Cloud and Adobe Analytics customers: 100 prompts, one domain
- 3
It runs on Web
Web.
- 4
Brand and source visibility
Measures how often AI answers mention the brand and how often its website is used as a source, with share of voice weighted by search demand.
- 5
Semrush-powered demand data
An AI visibility view built on Semrush data gives a baseline and shows real search volume for each topic instead of a high-medium-low guess.
- 6
Opportunities
Lists content fixes such as FAQs, abstracts and schema, and technical ones such as crawlability and indexing problems, ranked by priority.
- 7
A 2.0 GPA, above 29 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Adobe Brand Visibility you could make: schema markup. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Adobe Brand Visibility at a glance
- Pricing
- Free trial
- Free plan
- No
- Free trial
- Free trial for AEM Cloud and Adobe Analytics customers: 100 prompts, one domain
- Runs on
- Web
- Made by
- Adobe
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.0 GPA, fair
The report card
Best for Adobe Experience Manager sites tracking AI answers
Adobe Brand Visibility, the new name for LLM Optimizer, tracks how often AI answers mention and cite your brand, with Semrush demand data, and can push some fixes live at the CDN. The catch is access: no prices are published, the trial is only for existing AEM or Adobe Analytics customers, and the docs don't say which AI engines it tracks. If you're not on Adobe already, look elsewhere.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Adobe publishes no prices. Use beyond the trial needs a license through an Adobe account representative, so the price is only given on a sales call. |
| Free plan and trial | D | The free trial, 100 prompts on one domain, is offered only to companies already on AEM Cloud, Adobe Analytics or Customer Journey Analytics. Everyone else gets nothing free. |
| Features | C | Brand and source visibility weighted by Semrush search demand, ranked content and technical fixes, Optimize at Edge, AI agent and referral traffic, and impact measurement. The gap the listing names: the documentation doesn't say which AI engines it tracks. |
| Ease of use | C | No rating on record. On AEM Cloud the edge fixes are self-serve, but on any other CDN your IT team has to set them up. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It works with Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Semrush and Fastly. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Adobe Brand Visibility is for
- Fits if your site runs on AEM Cloud and you want fixes served to AI crawlers without page edits
- Works for teams already in Adobe Analytics who want AI traffic in the same reports
Who it is not for
- Not for you if you're not an Adobe customer, as even the trial is for AEM and Analytics users
- Skip it if you need to know which AI engines are tracked, since the documentation doesn't list them
- Tight if your CDN isn't AEM's managed Fastly, since edge fixes then need your IT team
- Watch out: the trial stops at 100 prompts, one domain and 50 URLs per opportunity type
- Pricey if you need a price before a sales call, as every license goes through an Adobe rep
Good to know
Good for
- Companies already on Adobe Experience Manager or Adobe Analytics
- Enterprises that want AI-facing fixes deployed at the CDN without CMS work
- Marketing, SEO and PR teams sharing one AI visibility workspace
Worth knowing
- Adobe publishes no prices; use beyond the trial limits needs a license agreement through an Adobe account representative.
- The free trial is offered to AEM Cloud and Adobe Analytics or Customer Journey Analytics customers, capped at 100 prompts, one domain and 50 URLs per opportunity type.
- Edge deployment is self-serve only for AEM Cloud's managed Fastly CDN; other CDNs need setup by the customer's IT team.
- The documentation does not list which AI engines are tracked.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Adobe Brand Visibility's current pricing could not be confirmed from its own site.
Use beyond the trial needs a license through an Adobe account representative, so the price is only given on a sales call.
We could not confirm Adobe Brand Visibility’s current prices from its own site, so this guide lists no plans. business.adobe.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Adobe's AI visibility tool, formerly LLM Optimizer, with Semrush data. Here is what it does, as its own site describes it, and what it covers: AI search visibility, content optimization, schema markup.
The gap the listing names: the documentation doesn't say which AI engines it tracks.
- Brand and source visibility
- Measures how often AI answers mention the brand and how often its website is used as a source, with share of voice weighted by search demand.
- Semrush-powered demand data
- An AI visibility view built on Semrush data gives a baseline and shows real search volume for each topic instead of a high-medium-low guess.
- Opportunities
- Lists content fixes such as FAQs, abstracts and schema, and technical ones such as crawlability and indexing problems, ranked by priority.
- Optimize at Edge
- Serves approved fixes to AI user agents at the CDN layer without authoring changes; self-serve for AEM-managed Fastly, with guides for other CDNs.
- Agentic and referral traffic
- Dashboards show visits from AI assistants' crawlers and human clicks that come from AI citations to the brand's own sites.
- Impact measurement
- After a fix is deployed, custom prompts set a baseline and are re-run for about two weeks to measure the change in AI answers.
Where it runs
- Web
What it works with
- Adobe Experience Manager
- Adobe Analytics
- Customer Journey Analytics
- Semrush
- Fastly
Adobe Brand Visibility is made by Adobe.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
29/157
Other AI search visibility tools it is graded above
Adobe Brand Visibility's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
It stands best on platforms and integrations (B, above 51 of 157) and worst on free plan and trial (D, above 23).
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Adobe Brand Visibility’s own letter is outlined.
- CValue for moneyAbove 19 of 157
- DFree plan and trialAbove 23 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Adobe Brand Visibility you could make: schema markup. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher.
What you could make
- Schema markup: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Adobe Experience Manager, Adobe Analytics and Customer Journey Analytics among them.
What this rests on. Adobe Brand Visibility’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Profound, Brandlight, Semrush, Scrunch and Evertune
The 5 tools Adobe Brand Visibility is most often weighed against, with where each one differs from it.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- Adobe Brand Visibility also covers schema markup.
- Profound also covers AI agents and web analytics.
- 1.6GPA
Brandlight
Paid
Enterprise AI visibility platform with a managed strategy team.
- Adobe Brand Visibility also covers schema markup.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Adobe Brand Visibility does not, though it has a free trial.
- Adobe Brand Visibility also covers AI search visibility, content optimization and schema markup.
- Semrush also covers reports, keyword research, rank tracking, site audit and backlink analysis.
- 1.8GPA
Scrunch
Free trial · from $250/mo
AI search monitoring plus pages served to AI agents.
- Adobe Brand Visibility also covers schema markup.
- Scrunch also covers site audit and web analytics.
- 1.8GPA
Evertune
From $60/mo
AI visibility tracking paired with ChatGPT ads and content agents.
- Adobe Brand Visibility also covers schema markup.
- Evertune also covers AI agents and ad creative.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Adobe Brand Visibility free?
No, Adobe Brand Visibility is a paid product, but you can try it first.
What platforms does Adobe Brand Visibility work on?
Adobe Brand Visibility is available on Web.
Does Adobe Brand Visibility have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Adobe Brand Visibility is listed for Web.
Does Adobe Brand Visibility have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Adobe Brand Visibility is listed for Web.
Is Adobe Brand Visibility open source?
Adobe Brand Visibility is not described as open source on its own site, as read on Oct 23, 2026.
What does Adobe Brand Visibility integrate with?
Adobe Brand Visibility's listing names Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Semrush and Fastly.
Who makes Adobe Brand Visibility?
Adobe Brand Visibility is made by Adobe.
What are the alternatives to Adobe Brand Visibility?
The closest alternatives to Adobe Brand Visibility in our directory are Profound, Brandlight, Semrush, Scrunch and Evertune.
How does Adobe Brand Visibility compare with other AI search visibility tools?
Adobe Brand Visibility's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
Could I make my own version of Adobe Brand Visibility?
The plain part of Adobe Brand Visibility you could make: schema markup.
Where this guide comes from
The prices, plans, platforms and features were read from Adobe Brand Visibility’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Adobe's own documentation on 23 October 2026. Its product page would not load for us; the documentation did. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Adobe. Prices change, so check business.adobe.com before you buy.
- experienceleague.adobe.com/en/docs/brand-visibility/using/home
- experienceleague.adobe.com/en/docs/brand-visibility/using/essentials/overview
- experienceleague.adobe.com/en/docs/brand-visibility/using/essentials/whats-new
- experienceleague.adobe.com/en/docs/brand-visibility/using/essentials/quick-start
- experienceleague.adobe.com/en/docs/brand-visibility/using/dashboards/dashboards-overview
- experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Adobe Brand Visibility, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/adobe-llm-optimizer
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Adobe Brand Visibility: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/adobe-llm-optimizer
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/adobe-llm-optimizer/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after Adobe Brand Visibility, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Adobe Brand Visibility’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Adobe Brand Visibility is a trademark of its owner, and this guide is not made, paid for or approved by Adobe. Prices and plans change: check business.adobe.com before you buy.