The Amasty SEO Toolkit Insider’s Guide
Everything we know about Amasty SEO Toolkit in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Amasty SEO Toolkit
The Insider’s Guide
Magento 2 SEO extension for meta templates, snippets and sitemaps
Every plan, grade, refund rule and rival among SEO plugins and apps, read from Amasty SEO Toolkit’s own pages.
Made by Amasty · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Amasty SEO Toolkit’s own pages, its app-store listings and our grades. Every fact in it is on Amasty SEO Toolkit’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 78 other SEO plugins and apps we grade
SEO Toolkit is a Magento 2 and Adobe Commerce extension from Amasty that automates on-site SEO settings: meta tag templates, rich snippets, unique product URLs, redirects, cross-linking, and HTML and XML sitemaps. An SEO toolbar on storefront pages shows a one-click check of each page's tags, headings, links and schema. On the Adobe Commerce Marketplace it is sold as a yearly subscription priced by Magento edition.
To get you started, here are 8 things to know about Amasty SEO Toolkit, taken from its own pages and our grades.
It's an extension for your own Magento store, and the templates and URL rules take setting up before they do anything.
- 1
Best for templated meta tags on Magento 2
And the listing doesn't say which of its Lite, Pro or Premium editions you get.
- 2
Paid plans start at $17.92 a month when paid by the year
As its pricing page puts it: $349 for the first year, then $215 per year (Magento Open Source).
- 3
It runs on Web
Web.
- 4
One-click SEO analysis
An SEO toolbar on storefront pages shows robots and canonical settings, meta title, description and keywords, H1 tags, image alt tags, links and schema.org tags.
- 5
Meta tag templates
Generates meta titles, descriptions, keywords, H1 tags and product descriptions for any store page from templates, with priorities for categories.
- 6
Rich snippets
Adds price and stock status, ratings and review counts, breadcrumbs, company name and logo, a site search box and social profiles to search results.
- 7
A 1.6 GPA, above 0 of 78
That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Amasty SEO Toolkit you could make: schema markup and internal linking. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Amasty SEO Toolkit at a glance
- Pricing
- Paid, from $349 for the first year, then $215 per year (Magento Open Source)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Amasty
- Category
- SEO Plugins & Apps
- Our grade
- 1.6 GPA, weak
The report card
Best for templated meta tags on Magento 2
Amasty SEO Toolkit fills in Magento 2 meta tags from templates and adds snippets, clean product URLs, redirects, cross-linking and sitemaps, with a toolbar that checks each storefront page. It's a yearly subscription from $349 for the first year, the dearest of the three Magento suites here, with no trial. And the listing doesn't say which of its Lite, Pro or Premium editions you get.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $349 for the first year and $215 a year after on Magento Open Source, about $29 a month at first, in this category's dearer quarter. Adobe Commerce is $649 or $949. Mirasvit's suite starts at $179 and Mageworx's is $299 once. |
| Free plan and trial | F | No free plan and no trial. Marketplace purchases fall under Adobe's 25-day return policy, which isn't a trial. |
| Features | C | Meta templates, snippets, one URL per product, 301 and 404 redirects, pagination tags, cross-linking, HTML and XML sitemaps and a page-check toolbar. The release notes split features across Lite, Pro and Premium, and the listing doesn't say which it sells. |
| Ease of use | C | No store rating on record. It's an extension for your own Magento store, and the templates and URL rules take setting up before they do anything. |
| Platforms and integrations | C | Web, inside Magento 2 and Adobe Commerce, with Hyvä. Nothing outside the Magento world is listed, and there's no phone or desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Amasty SEO Toolkit is for
- Fits if you run a large Magento 2 or Adobe Commerce catalog
- Works for store teams that want meta tags written from templates instead of by hand
Who it is not for
- Skip it if your store isn't on Magento 2.3 or 2.4, or Adobe Commerce
- Pricey if you're on Adobe Commerce, at $649 on-prem or $949 on cloud for the first year
- Not for you if you want to try it first, as there's no trial, only Adobe's 25-day return window
- Watch out: the listing doesn't say if you get the Lite, Pro or Premium edition, and Open Graph tags are Pro
- Watch out: Hyvä and GraphQL packages need an active product or support subscription
Good to know
Good for
- Magento 2 and Adobe Commerce stores with large catalogs
- Store teams that want meta tags written from templates instead of by hand
- Stores fixing duplicate product URLs and broken links
Worth knowing
- Runs only on Magento 2 and Adobe Commerce (2.3 and 2.4); Adobe Commerce editions cost $649 or $949 for the first year.
- It is a yearly subscription; Hyvä and GraphQL compatibility packages need an active product or support subscription.
- The release notes split features across Lite, Pro and Premium editions, such as Open Graph tags in Pro, and the listing does not say which one it sells.
- Marketplace purchases fall under Adobe's 25-day return policy.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$17.92
A month to start, paid by the year
Amasty SEO Toolkit is a paid product, starting at $349 for the first year, then $215 per year (Magento Open Source).
Magento Open Source
$349
for the first year, then $215 per year
For Magento Open Source 2.4 stores, sold on the Adobe Commerce Marketplace as a yearly subscription.
Adobe Commerce (on-prem)
$649
for the first year, then $395 per year
The same extension for self-hosted Adobe Commerce 2.4 stores.
Adobe Commerce (cloud)
$949
for the first year, then $575 per year
The same extension for Adobe Commerce on cloud infrastructure.
Read from commercemarketplace.adobe.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Magento 2 SEO extension for meta templates, snippets and sitemaps. Here is what it does, as its own site describes it, and what it covers: site audit, content optimization, schema markup, internal linking.
The release notes split features across Lite, Pro and Premium, and the listing doesn't say which it sells.
- One-click SEO analysis
- An SEO toolbar on storefront pages shows robots and canonical settings, meta title, description and keywords, H1 tags, image alt tags, links and schema.org tags.
- Meta tag templates
- Generates meta titles, descriptions, keywords, H1 tags and product descriptions for any store page from templates, with priorities for categories.
- Rich snippets
- Adds price and stock status, ratings and review counts, breadcrumbs, company name and logo, a site search box and social profiles to search results.
- Unique URLs and redirects
- Picks one category path for product URLs, redirects to the canonical URL, adds 301 and 404 redirects and rel next/prev tags for paginated pages.
- Automatic cross-linking
- Replaces chosen keywords with internal or external links automatically, with a limit on the number of links per page.
- HTML and XML sitemaps
- Builds a dynamic HTML sitemap with a search box and an XML sitemap with images, update frequencies, priorities and hreflang tags.
Where it runs
- Web
What it works with
- Magento
- Adobe Commerce
- Hyvä
Amasty SEO Toolkit is made by Amasty.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/78
Other SEO plugins and apps it is graded above
Amasty SEO Toolkit's GPA of 1.6 is higher than 0 of the 78 other SEO plugins and apps we grade.
It stands best on value for money (C, above 15 of 78) and worst on free plan and trial (F, above 0).
Its paid plans start at $17.92 a month when paid by the year, against a middle price of $9.99 for the category: 41 of the 58 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 35 tools score higher and cost less.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Amasty SEO Toolkit’s own letter is outlined.
- CValue for moneyAbove 15 of 78
- FFree plan and trialAbove 0 of 78
- CFeaturesAbove 9 of 78
- CEase of useAbove 0 of 78
- CPlatforms and integrationsAbove 0 of 78
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. Amasty SEO Toolkit is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Amasty SEO Toolkit you could make: schema markup and internal linking. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 78 of the 78 other SEO plugins and apps grade higher. It costs $215 a year.
What you could make
- Schema markup and internal linking: an app builder makes these well.
What you could not
- A score built from what the top results for each keyword cover.
- A crawler that checks every page of a site.
What this rests on. Amasty SEO Toolkit’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mageworx SEO Suite Ultimate, Mirasvit Advanced SEO Suite, Screaming Frog SEO Spider and Semrush
The 4 tools Amasty SEO Toolkit is most often weighed against, with where each one differs from it.
- 2.0GPA
Mageworx SEO Suite Ultimate
From $299 one-time
All-in-one SEO extension for Magento 2 and Adobe Commerce stores.
- Mageworx SEO Suite Ultimate can be bought with a one-time purchase.
- Mageworx SEO Suite Ultimate also covers AI search visibility.
- 2.0GPA
Mirasvit Advanced SEO Suite
From $179/yr
Magento 2 SEO extension with meta templates, snippets and audits.
- Mirasvit Advanced SEO Suite also covers AI search visibility.
- 2.4GPA
Screaming Frog SEO Spider
Free plan · from $279/yr
Desktop website crawler for technical SEO audits.
- Screaming Frog SEO Spider has a free plan. Amasty SEO Toolkit does not.
- Only Amasty SEO Toolkit lists a web app.
- Only Screaming Frog SEO Spider lists Windows, macOS and Linux apps.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Amasty SEO Toolkit does not.
- Amasty SEO Toolkit also covers content optimization, schema markup and internal linking.
- Semrush also covers reports, keyword research, rank tracking and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Amasty SEO Toolkit free?
No. Amasty SEO Toolkit is a paid product, starting at $349 for the first year, then $215 per year (Magento Open Source).
How much does Amasty SEO Toolkit cost?
Amasty SEO Toolkit lists 3 plans. Magento Open Source: $349 for the first year, then $215 per year.
What platforms does Amasty SEO Toolkit work on?
Amasty SEO Toolkit is available on Web.
Does Amasty SEO Toolkit have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Amasty SEO Toolkit is listed for Web.
Does Amasty SEO Toolkit have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Amasty SEO Toolkit is listed for Web.
Is Amasty SEO Toolkit open source?
Amasty SEO Toolkit is not described as open source on its own site, as read on Oct 23, 2026.
What does Amasty SEO Toolkit integrate with?
Amasty SEO Toolkit's listing names Magento, Adobe Commerce and Hyvä. A listing names up to eight integrations, so it may connect to more.
Who makes Amasty SEO Toolkit?
Amasty SEO Toolkit is made by Amasty.
What are the alternatives to Amasty SEO Toolkit?
The closest alternatives to Amasty SEO Toolkit in our directory are Mageworx SEO Suite Ultimate, Mirasvit Advanced SEO Suite, Screaming Frog SEO Spider and Semrush.
How does Amasty SEO Toolkit compare with other SEO plugins and apps?
Amasty SEO Toolkit's GPA of 1.6 is higher than 0 of the 78 other SEO plugins and apps we grade.
Is Amasty SEO Toolkit good value for money?
ToolGPA grades Amasty SEO Toolkit C for value for money. Its paid plans start at $17.92 a month when paid by the year, against a middle price of $9.99 for the category: 41 of the 58 others that charge start lower.
Could I make my own version of Amasty SEO Toolkit?
The plain part of Amasty SEO Toolkit you could make: schema markup and internal linking.
Where this guide comes from
The prices, plans, platforms and features were read from Amasty SEO Toolkit’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Amasty's Adobe Commerce Marketplace listing on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Amasty. Prices change, so check amasty.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Amasty SEO Toolkit, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/amasty-seo-toolkit
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Amasty SEO Toolkit: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/amasty-seo-toolkit
Know someone choosing between SEO plugins and apps?
Send them this guide: toolgpa.com/tools/amasty-seo-toolkit/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO plugins and apps after Amasty SEO Toolkit, each with an Insider's Guide of its own.
- SEO Plugins & Apps Insider's GuideEvery one of the 79 SEO plugins and apps we grade, compared
- Slim SEO Insider's GuideWordPress SEO plugin that sets meta tags and schema with no setup3.4 GPA
- SmartCrawl Insider's GuideWordPress SEO plugin from WPMU DEV with audits, schema and autolinks3.2 GPA
- XML Sitemap Generator for Google Insider's GuideFree WordPress plugin that builds and updates XML and HTML sitemaps3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Amasty SEO Toolkit’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Amasty SEO Toolkit is a trademark of its owner, and this guide is not made, paid for or approved by Amasty. Prices and plans change: check amasty.com before you buy.