The AppFollow Insider’s Guide
Everything we know about AppFollow in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AppFollow
The Insider’s Guide
App review management with AI replies, plus ASO keyword tracking
Every plan, grade, refund rule and rival among app store optimization tools, read from AppFollow’s own pages.
Made by AppFollow · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AppFollow’s own pages, its app-store listings and our grades. Every fact in it is on AppFollow’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 30 of the 42 other app store optimization tools we grade
AppFollow collects an app's reviews and ratings from the App Store, Google Play and other stores into one inbox, where a team can reply by hand or with AI, tag feedback and route it to a help desk. It also has ASO tools for keyword research, rank tracking and competitor monitoring on both main stores, and a free plan for two apps.
To get you started, here are 9 things to know about AppFollow, taken from its own pages and our grades.
You connect App Store Connect or Google Play Console for the organic numbers, and set up tags and rules before the inbox sorts itself.
- 1
Best for answering app reviews from many stores in one inbox
AppFollow puts an app's reviews from the App Store, Google Play and five other sources into one inbox with AI replies, and adds keyword tracking, free for 2 apps.
- 2
Paid plans start at $19 a month
As its pricing page puts it: $19 per month and up, billed annually.
- 3
There is a free plan
Track 2 apps and 1,000 keywords in all countries, invite up to 5 team members, and see reviews, updates and rankings, with integrations and email reports.
- 4
It runs on Web
Web.
- 5
Review inbox and AI replies
Reviews from the App Store, Google Play, Amazon Appstore, Galaxy Store, AppGallery, Microsoft Store and Trustpilot in one place, with AI-drafted replies and templates.
- 6
Tagging and automation rules
AI tags sort reviews into bugs, monetization and other themes with sentiment, and rules can auto-reply or report spam. Automation is sold as an add-on.
- 7
Keyword research
See the keywords an app already ranks for, with popularity and difficulty by market, AI suggestions and competitors' keywords.
- 8
A 2.4 GPA, above 30 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace AppFollow you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
AppFollow at a glance
- Pricing
- Free plan, from $19 per month and up, billed annually
- Free plan
- Yes
- Free trial
- 10-day free trial of paid features; afterwards the account drops to the Free plan
- Runs on
- Web
- Made by
- AppFollow
- Category
- App Store Optimization (ASO)
- Our grade
- 2.4 GPA, fair
The report card
Best for answering app reviews from many stores in one inbox
AppFollow puts an app's reviews from the App Store, Google Play and five other sources into one inbox with AI replies, and adds keyword tracking, free for 2 apps. But review management with AI replies is the Essential plan at $129 a month billed yearly, and its own comparison says Google Play ranks stop at the top 30 to 50, with no download estimates.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | The ASO plan starts at $19 a month billed annually, this category's middle, priced by the number of apps. Review management with AI replies, the part AppFollow leads with, is Essential at $129 a month billed yearly or $179 monthly. |
| Free plan and trial | B | The free plan tracks 2 apps and 1,000 keywords in all countries for up to 5 team members, with reviews, rankings, integrations and email reports. One developer could stay on that. A third app means paying. |
| Features | C | A review inbox across 7 sources with AI replies and tags, keyword research, rank tracking and an organic dashboard. Its own comparison names the gaps: Google Play ranks only to the top 30 to 50, no download estimates and no Apple Ads management. |
| Ease of use | C | No rating on record. You connect App Store Connect or Google Play Console for the organic numbers, and set up tags and rules before the inbox sorts itself. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Slack, Zendesk, Salesforce, Helpshift, Trustpilot and Tableau, and has an API and an MCP server. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AppFollow is for
- Fits if your support team answers app reviews from more than one store
- Works for developers with up to 2 apps who want keyword tracking without paying
Who it is not for
- Pricey if review replies with AI are the point, since that's Essential at $129 a month billed yearly
- Skip it if you need Google Play ranks past the top 30 to 50, download estimates or Apple Ads management
- Watch out: auto-replies, auto-tags, data exports, extra Google Play countries and SSO are all add-ons
- Tight if you use a help desk, as native help desk apps need Enterprise and other plans go through email
- Tight if you have a third app to track, since the free plan stops at 2
Good to know
Good for
- Support teams replying to app reviews across several stores
- App teams that want reviews and keyword tracking in one tool
- Small developers tracking two apps for free
Worth knowing
- The Free plan covers 2 apps, 1,000 keywords and 5 team members; more apps and API credits can be bought on top.
- Native help desk app integrations need Enterprise; other plans connect tools such as Slack and Zendesk through email integrations.
- AppFollow's own comparison says its Google Play ranking depth stops at the top 30 to 50, with no download estimates or Apple Ads management.
- Auto-replies and auto-tags, data exports, extra Google Play countries and SSO are add-ons.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$19
A month to start. There is a free plan too
AppFollow has a free plan. Paid plans start at $19 per month and up, billed annually.
Free
$0
2 apps, 1,000 keywords in all countries, up to 5 team members, reviews, rankings, integrations and email reports.
ASO
$19
per month and up, billed annually
AppFollow's entry plan for store optimization. The pricing page sets the price by the number of apps; its other limits were not shown.
Essential
$129
per month, billed annually ($179 billed monthly)
Review management with AI replies alongside the ASO tools, with email support. AppFollow's comparison pages say every tier has unlimited users.
Enterprise
Custom
Custom limits, native help desk integrations, SSO, dedicated instances, onboarding by its services team and a dedicated success manager.
The free plan
Track 2 apps and 1,000 keywords in all countries, invite up to 5 team members, and see reviews, updates and rankings, with integrations and email reports.
Trying it first
10-day free trial of paid features; afterwards the account drops to the Free plan
Read from appfollow.io on Oct 23, 2026.
Ways to pay less
Annual discount
Up to 34% off with yearly billing
AppFollow's pricing page offers yearly billing at up to 34% off; its comparison pages put Essential at $129 a month billed yearly against $179 monthly.
Stated on appfollow.ioEducation
Special offers for students
AppFollow's pricing FAQ says it has special offers for students, arranged by contacting its team.
Stated on appfollow.ioNonprofit
Special offers for non-profits
AppFollow's pricing FAQ says it has special offers for non-profit organizations, arranged by contacting its team.
Stated on appfollow.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
App review management with AI replies, plus ASO keyword tracking. Here is what it does, as its own site describes it, and what it covers: public API, AI features, workflow automation, reports, keyword research, rank tracking, app store optimization.
- Review inbox and AI replies
- Reviews from the App Store, Google Play, Amazon Appstore, Galaxy Store, AppGallery, Microsoft Store and Trustpilot in one place, with AI-drafted replies and templates.
- Tagging and automation rules
- AI tags sort reviews into bugs, monetization and other themes with sentiment, and rules can auto-reply or report spam. Automation is sold as an add-on.
- Keyword research
- See the keywords an app already ranks for, with popularity and difficulty by market, AI suggestions and competitors' keywords.
- Rank tracking and alerts
- Follow keyword positions by country on both stores, with Slack or email alerts on ranking, rating, featuring and metadata changes.
- Organic dashboard
- Connect App Store Connect or Google Play Console to see store visibility, search downloads and conversion, and which keywords bring installs.
- MCP server and API
- Ask Claude, ChatGPT, Gemini and other assistants about your reviews and ASO data through an MCP server, or pull data into your own dashboards with the API.
Where it runs
- Web
What it works with
- App Store Connect
- Google Play Console
- Slack
- Zendesk
- Salesforce
- Helpshift
- Trustpilot
- Tableau
AppFollow is made by AppFollow.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
30/42
Other app store optimization tools it is graded above
AppFollow's GPA of 2.4 is higher than 30 of the 42 other app store optimization tools we grade, and level with 6.
It stands best on free plan and trial (B, above 35 of 42) and worst on ease of use (C, above 0).
Its paid plans start at $19 a month, against a middle price of $19 for the category: 16 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. AppFollow’s own letter is outlined.
- CValue for moneyAbove 10 of 42
- BFree plan and trialAbove 35 of 42
- CFeaturesAbove 2 of 42
- CEase of useAbove 0 of 42
- BPlatforms and integrationsAbove 18 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. AppFollow is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace AppFollow you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 30 of the 42 other app store optimization tools we grade. It costs $228 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Connections to other products, each kept working as those products change.
- Daily checks of where your pages rank in search results.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. AppFollow’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Appbot, AppTweak, Appfigures, App Radar and MobileAction
The 5 tools AppFollow is most often weighed against, with where each one differs from it.
- 2.0GPA
Appbot
Free trial · from $49/mo
App review monitoring, sentiment analysis and AI replies.
- AppFollow has a free plan. Appbot does not, though it has a free trial.
- AppFollow also covers workflow automation, keyword research and rank tracking.
- Appbot also covers dashboards.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- AppFollow has a free plan. AppTweak does not, though it has a free trial.
- AppFollow also covers workflow automation.
- AppTweak also covers AI search visibility.
- 2.2GPA
Appfigures
Free plan · from $7.99/mo
App analytics, review replies and ASO keyword tracking in one account.
- AppFollow also covers workflow automation.
- 2.0GPA
App Radar
Free trial · from €58/mo
ASO platform with keyword tracking and a store listing editor.
- AppFollow has a free plan. App Radar does not, though it has a free trial.
- AppFollow also covers workflow automation.
- 2.2GPA
MobileAction
Free trial · from $12.50/mo
ASO keyword tools and Apple Ads campaign management for app teams.
- AppFollow has a free plan. MobileAction does not, though it has a free trial.
- AppFollow also covers workflow automation and reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
16
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AppFollow free?
AppFollow has a free plan. Track 2 apps and 1,000 keywords in all countries, invite up to 5 team members, and see reviews, updates and rankings, with integrations and email reports.
How much does AppFollow cost?
AppFollow lists 4 plans. Free: $0.
What platforms does AppFollow work on?
AppFollow is available on Web.
Does AppFollow offer any discounts?
AppFollow publicly lists the following: Up to 34% off with yearly billing; Special offers for students; Special offers for non-profits.
Does AppFollow have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. AppFollow is listed for Web.
Does AppFollow have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. AppFollow is listed for Web.
Is AppFollow open source?
AppFollow is not described as open source on its own site, as read on Oct 23, 2026.
Does AppFollow have an API?
Yes. AppFollow offers a public API, according to its own site.
What does AppFollow integrate with?
AppFollow's listing names App Store Connect, Google Play Console, Slack, Zendesk, Salesforce, Helpshift, Trustpilot and Tableau.
Does AppFollow have a student discount?
Special offers for students. AppFollow's pricing FAQ says it has special offers for students, arranged by contacting its team.
Does AppFollow have a free trial?
Yes. 10-day free trial of paid features; afterwards the account drops to the Free plan.
Who makes AppFollow?
AppFollow is made by a company of the same name.
What are the alternatives to AppFollow?
The closest alternatives to AppFollow in our directory are Appbot, AppTweak, Appfigures, App Radar and MobileAction.
How does AppFollow compare with other app store optimization tools?
AppFollow's GPA of 2.4 is higher than 30 of the 42 other app store optimization tools we grade, and level with 6.
Is AppFollow good value for money?
ToolGPA grades AppFollow C for value for money. Its paid plans start at $19 a month, against a middle price of $19 for the category: 16 of the 33 others that charge start lower.
Could I make my own version of AppFollow?
To replace AppFollow you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from AppFollow’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from AppFollow's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by AppFollow. Prices change, so check appfollow.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AppFollow, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/appfollow
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AppFollow: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/appfollow
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/appfollow/guide
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See our other guides
The best-graded app store optimization tools after AppFollow, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AppFollow’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AppFollow is a trademark of its owner, and this guide is not made, paid for or approved by AppFollow. Prices and plans change: check appfollow.io before you buy.